• Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Align marketing efforts with company objectives and long-term business goals. • Own marketing pipeline generation and performance metrics. • Develop strategies across outbound, content, paid media, partnerships, and events. • Create scalable lead generation systems that consistently produce qualified opportunities. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Ensure consistent messaging across every customer touchpoint. • Design and implement AI-powered workflows that improve marketing efficiency and scalability. • Manage and optimize the marketing technology stack, including CRM and automation platforms. • Build reporting systems and dashboards to track KPIs and marketing performance. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners. • Manage the marketing budget and allocate resources based on business impact and ROI.

• Own the marketing function and execution across the organization. • Partner with the CSO and leadership on strategy, priorities, and budget. • Strengthen and enhance Evans' brand positioning. • Develop content and executive thought leadership, including AI-search-forward content. • Build demand generation programs aligned to each business unit in partnership with Sales. • Own website strategy, SEO, SEM, analytics, and digital marketing. • Lead conferences, trade shows, sponsorships, brand ambassador initiatives, experiential marketing, customer hospitality, and executive relationship events. • Enhance the marketing technology stack, including HubSpot/CRM integration. • Manage agencies, creative partners, and vendors. • Build and own the marketing scorecard and performance reporting.

• Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression. • Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs. • Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance. • Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency. • Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content. • Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment.

• Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations. • Reimagine AIM’s current event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities. • Create differentiated sponsorship programs that replace basic tiered packages with custom activations. • Partner with sales leadership to create sponsor-ready event packages that generate meaningful revenue. • Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority. • Improve AIM’s presence at events the company attends by developing clear objectives, booth/activation strategy, meeting plans, and content capture opportunities. • Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement.