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Providing custom transportation and logistics solutions since 1985. #EvansExperience #EX
Director of Marketing
Location
United States
Posted
7 days ago
Salary
0
Seniority
Lead
Job Description
Director of Marketing
Evans Transportation Services
• Own the marketing function and execution across the organization. • Partner with the CSO and leadership on strategy, priorities, and budget. • Strengthen and enhance Evans' brand positioning. • Develop content and executive thought leadership, including AI-search-forward content. • Build demand generation programs aligned to each business unit in partnership with Sales. • Own website strategy, SEO, SEM, analytics, and digital marketing. • Lead conferences, trade shows, sponsorships, brand ambassador initiatives, experiential marketing, customer hospitality, and executive relationship events. • Enhance the marketing technology stack, including HubSpot/CRM integration. • Manage agencies, creative partners, and vendors. • Build and own the marketing scorecard and performance reporting.
Job Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 8+ years of progressive B2B marketing experience.
- Proven experience developing integrated marketing strategies.
- Strong communication, project management, and cross-functional leadership skills.
- Preferred: Logistics, transportation, freight brokerage, or supply chain experience.
- Experience building or scaling a marketing function.
- Hands-on builder with both strategic and execution experience.
- Experience managing agencies and external vendors.
- Executive brand-building and thought leadership experience.
- HubSpot or comparable marketing automation platform.
- Familiarity with EOS (Entrepreneurial Operating System).
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