• Own the marketing function and execution across the organization. • Partner with the CSO and leadership on strategy, priorities, and budget. • Strengthen and enhance Evans' brand positioning. • Develop content and executive thought leadership, including AI-search-forward content. • Build demand generation programs aligned to each business unit in partnership with Sales. • Own website strategy, SEO, SEM, analytics, and digital marketing. • Lead conferences, trade shows, sponsorships, brand ambassador initiatives, experiential marketing, customer hospitality, and executive relationship events. • Enhance the marketing technology stack, including HubSpot/CRM integration. • Manage agencies, creative partners, and vendors. • Build and own the marketing scorecard and performance reporting.

• Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression. • Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs. • Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance. • Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency. • Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content. • Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment.

• Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations. • Reimagine AIM’s current event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities. • Create differentiated sponsorship programs that replace basic tiered packages with custom activations. • Partner with sales leadership to create sponsor-ready event packages that generate meaningful revenue. • Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority. • Improve AIM’s presence at events the company attends by developing clear objectives, booth/activation strategy, meeting plans, and content capture opportunities. • Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement.

• Develop and deliver a proactive communications and marketing strategy that strengthens H-Power’s reputation, supports commercial growth and market expansion, and ensures effective audience engagement. • Lead investor and internal communications, manage external agency relationships, and optimise budgets and resources to maximise impact and ROI. • Act as brand guardian and advise the CEO and leadership team on messaging, reputation and stakeholder engagement. • Provide strategic oversight while delivering campaigns, content and communications materials. • Lead internal communications, organisational updates, change programmes and crisis response. • Partner with HR and Operations to ensure timely, transparent employee communications. • Own external messaging and proactive storytelling across media, industry bodies and partners. • Produce press releases, statements, briefing materials and thought leadership content. • Manage media relations, spokesperson activity, issues management and crisis communications. • Support pipeline growth and customer engagement through aligned communications and campaigns. • Use customer insight and market intelligence to shape messaging. • Lead shareholder and investor communications, including financial calendar and reporting activity. • Lead digital strategy across paid, owned and earned channels. • Oversee SEO, social media, content, analytics and performance marketing. • Manage website content and CMS activity. • Deliver measurable campaigns and manage the communications and marketing budget. • Lead content development across digital, print and video channels. • Maintain brand consistency and oversee creative direction for campaigns and corporate materials. • Build relationships with government, regulators and industry bodies. • Monitor policy developments and advise on risks and opportunities. • Represent the organisation at external events and industry forums. • Manage PR, digital, creative and investor relations agencies. Ensure delivery against objectives and budgets. • Support the future growth of the function, including additional resource.