Active Interest Media

• Support Ad Service team of three people • Enter data into Ad Orbit (Advertising CRM) • Work with Ad Sales staff and advertisers for ad materials • Develop layouts and perform other support tasks as assigned

• Curate our home design coverage: The first step in all of this is to find homes to share. Projects should range from period appropriate preservation projects to remodels that sensitively update aging homes, to high-performing new homes. Over the course of a year, you’ll publish houses from all periods, all styles, and all corners of the country. • Produce house-tour videos: Working with a video team you’ll produce documentary-style videos on the projects you find. You’ll write the script, help direct the shoots, and host our home design video program. • Write print articles about houses: Working with the print team, you’ll cover an old house, new house, or home design topic, in every issue of the magazine. These articles will be inspirational and informative for our discerning audience, taking a deep dive into the most important details that made the projects successful. • Launch and host a home design podcast: Working with the editorial director and digital editors, you’ll develop and host a new podcast that gives voice to the most authoritative and engaging home design enthusiasts from across the country. • Cover products for home design enthusiasts: You’ll build a team of writers who can find and cover building materials, fixtures, and other products, both the things that make old house projects sing, and those that make new homes special. • Attend and speak at events: FHB attends all the important building events; you’ll focus on covering home design events and eventually speak at them.

• Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations. • Reimagine AIM’s current event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities. • Create differentiated sponsorship programs that replace basic tiered packages with custom activations. • Partner with sales leadership to create sponsor-ready event packages that generate meaningful revenue. • Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority. • Improve AIM’s presence at events the company attends by developing clear objectives, booth/activation strategy, meeting plans, and content capture opportunities. • Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement.

• Write, edit, and produce accurate, high-quality content across the Garden Group portfolio, including articles, posts, and video. • Edit legacy content in WordPress/Contentful using SEO best practices, improving discoverability without sacrificing voice. • Partner with the Multimedia/Video Producer to develop short- and long-form video for web and social. • Research and implement innovations in content engagement, storytelling formats, and editorial presentation. • Use AI tools thoughtfully to support research, drafting, and production — with rigorous human review and adherence to company guidelines. • Meet strict content delivery deadlines across multiple concurrent projects and platforms. • Manage, assign, and edit submissions from contributors across all three brands. • Evaluate content proposals from prospective authors; provide clear editorial direction to freelancers. • Identify story opportunities and develop ideas with contributors and stakeholders that support membership growth and audience depth. • Use analytics, SEMRush, and audience data — in partnership with the Executive Digital Editor — to identify content gaps and inform editorial priorities. • Collaborate on monthly/seasonally compelling content calendars for each brand, balancing SEO needs, article performance, and editorial judgment. • Contribute to creative content promotion campaigns, digital publishing best practices, and e-letter planning and execution. • Support planning and execution of online webinars and digital events, from topic development through promotion and post-event follow-up. • Contribute to e-learning content, including course structure, instructional copy, and subject matter expert coordination. • Help develop project guides, white papers, and downloadable resources for members across experience levels. • Monitor webinar and digital event metrics; share insights to shape future programming.

• Lead end-to-end promotional strategy across new business initiatives digital products, tours, events, and memberships • Build and execute multi-channel campaigns across email, web, paid media, and external channels • Drive audience, acquisition and conversion through optimized funnels, testing, and segmentation • Partner with product, editorial, and marketing teams to align promotions with launches and content moments • Support go-to-market planning for new products, offers, and revenue streams • Identify and activate cross-sell and upsell opportunities across brands • Track performance and continuously optimize against KPIs including conversion, retention, and revenue

• Develop and champion a multi-platform social media strategy for each of the three gardening brands, aligned with editorial calendars, seasonal moments, and business goals — bringing ideas forward for team review and collaborative refinement. • Contribute to and help maintain social content production calendars for each brand in coordination with internal team members, flagging deadlines, review cycles, and publishing windows. • Pitch campaign concepts, content series, and platform-specific strategies to the Executive Digital Editor and brand editors, actively seeking input and incorporating feedback as part of the process. • Identify and respond to emerging social media trends, platform algorithm shifts, and audience behavior insights to continuously evolve strategy. • Define content pillars, formats, and messaging frameworks for each brand to ensure a differentiated and consistent social presence. • Develop posting cadence based on platform norms and audience expectations, and build systems utilizing platform-native tools, third-party schedulers, and AI assistants to meet social output goals. • Identify, brief, and coordinate with freelance creatives — including graphic designers and multimedia contributors — functioning much like a senior editor working with contributing authors: setting the direction, reviewing the work, and ensuring it serves the brand. • Write clear, detailed creative briefs for all contracted talent, communicating brand voice, visual standards, deliverable specs, and deadlines. • Shepherd content through the production lifecycle — from concept and briefing through scheduling, review, revision, and handoff for final approval — ensuring quality and on-brand execution at every stage, in close collaboration with internal editors and brand leads. • Ensure all content — whether produced by you, internal team members, or external contributors — reflects each brand's established voice, visual identity, and editorial standards, and is ready for submission through the editorial approval workflow. • Collaborate with editors and the print team to adapt and repurpose editorial content into engaging social formats across Facebook, Instagram, TikTok, YouTube, Pinterest, and LinkedIn. • Monitor content performance across platforms and use data insights to inform future production decisions and strategic pivots.

• Own end-to-end planning, coordination, and logistics execution across multi-day affinity travel tours • Activate existing relationships with local ground operators • Build and manage master operations timelines for tours • Serve as a liaison with the customer service team • Prepare complete trip operations documents

• Drive revenue across a multi-platform ecosystem: Digital Advertising, Events & Experiential, Custom Content & Branded Media, Data & Audience Intelligence, Print

• Drive revenue across a multi-platform ecosystem: Digital Advertising, Events & Experiential, Custom Content & Branded Media, Data & Audience Intelligence, Print • Inspire Passion, Build Community, Drive Growth with AIM Media • Connect brands with millions of passionate enthusiasts through trusted content, vibrant communities, and powerful storytelling

• Own and execute the end-to-end conversion rate optimization strategy to increase lead generation through building targeted interest lists and desired actions across digital marketing channels. • Execute consumer ticket and tour spot sales campaigns across all events and tours, working within sales plans and revenue targets set in partnership with leadership. • Design, launch, and analyze A/B tests to optimize website pages, pricing, landing pages, and digital funnels. • Partner with editorial to spearhead website strategy and enhancements to drive awareness and engagement with our tours and consumer events among prospective attendees. • Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey. • Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations. • Together with editorial, produce post-event content packages (recap emails, photo highlights) in to extend the event experience and reinforce the value of attending. • Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion.