• Diagnose growth opportunities by analyzing industry trends, customer journeys, and competitive positioning. • Develop data-informed strategies that connect marketing, sales, and product to business objectives. • Design operating roadmaps that outline actionable initiatives—spanning SEO, content, email, and other channels—that drive measurable ROI. • Advise leadership on long-term brand positioning and business model alignment. • Integrate AI-driven insights to optimize decision-making, campaign performance, and strategic foresight. • Partner cross-functionally with internal teams to ensure flawless execution of each strategic roadmap. • Continuously refine strategy based on results, ensuring all work ladders up to client business outcomes.

Role Description We are looking for an independent and proactive Digital Ads Coordinator to manage a portfolio of hospitality clients across paid social advertising platforms. This role goes beyond campaign execution—you will be the owner of your assigned client accounts, responsible for: - Developing advertising strategies - Managing client relationships - Creating ad creatives - Analysing campaign performance - Continuously optimising results Once a client has been onboarded by the Sales team, you will become their primary point of contact for all paid advertising activities. You will work closely with Australian hospitality businesses, ensuring every campaign reflects each client's unique brand voice while delivering measurable business outcomes. This role is best suited for someone who enjoys balancing creativity with data, can confidently communicate with clients, and thrives in a fast-paced environment managing multiple accounts simultaneously. Qualifications - Minimum 1 year of hands-on experience managing Meta Ads campaigns - Experience managing the full paid advertising lifecycle from strategy through optimisation - Experience managing multiple client accounts or high-volume workloads - Experience presenting campaign results to clients - Proficiency in Meta Ads Manager - Experience with Canva - Knowledge of campaign performance metrics (CTR, CPC, CPA, CPM, ROAS, Conversion Rate) - Experience using data to optimise advertising performance - Familiarity with ClickUp, Slack, and Google Drive - Strong attention to detail - Excellent written and verbal English - Strong critical thinking and problem-solving skills - Confidence speaking with clients Requirements - Preferred but NOT REQUIRED: Google Ads - Preferred but NOT REQUIRED: TikTok Ads - Preferred but NOT REQUIRED: Digital marketing agency experience - Preferred but NOT REQUIRED: Hospitality / Restaurant / Café industry experience - Preferred but NOT REQUIRED: Experience supporting Australian clients Responsibilities - Client & Account Management - Manage a portfolio of up to the equivalent of 15 clients - Take full ownership of assigned accounts from client onboarding through ongoing campaign management - Conduct client onboarding to understand business goals, target audience, brand positioning, tone of voice, and marketing objectives - Serve as the primary point of contact for assigned clients - Build and maintain long-term client relationships - Conduct monthly client meetings to present campaign performance and recommendations - Proactively identify campaign opportunities, issues and recommend solutions - Campaign Strategy & Execution - Develop paid advertising strategies aligned with client objectives - Plan, create, launch, and manage paid advertising campaigns - Manage campaign budgets efficiently while meeting performance goals - Implement audience targeting, segmentation, and retargeting strategies - Ensure campaigns are delivered on schedule - Campaign Optimisation & Reporting - Monitor campaign performance using key advertising metrics - Analyse campaign data to identify trends and opportunities - Optimise targeting, bidding, scheduling, creatives, and budgets to improve results - Prepare and present performance reports with actionable recommendations - Creative & Content Development - Create high-performing ad creatives in Canva using existing brand assets and internal creative guidelines - Write engaging advertising copy - Ensure all content aligns with each client's brand identity and Australian English standards - Compliance & Quality - Ensure campaigns comply with advertising platform policies - Resolve ad approval or policy-related issues - Maintain accuracy and consistency across all advertising materials - Collaboration - Work closely with the digital ads team and internal marketing team - Participate in team meetings and collaborate through ClickUp and Slack - Maintain timely communication with internal stakeholders during working hours Benefits - Employment: Full-time - Site: Remote - Schedule: Dayshift, Monday - Friday

• As an employee of WBS TRAINING, you represent your field with passion and foresight. • In your role as a learning companion, the primary focus is on developing the participants' competencies. • In your teaching design, you act both as a provider of input and as a supporter in the role of a learning companion — Learning 4.0! • This includes subject-specific teaching from the home office in the WBS LearnSpace 3D. • Applying a variety of teaching methods in lesson design. • Guiding and supervising our retraining participants in their IHK-relevant (Chamber of Industry and Commerce) reports and projects. • Contributing to quality assurance measures. • Conducting webinars and online information sessions.

Role Description We are looking for a Digital Marketing Performance Manager to join our Marketing team on a full-time basis. This is initially a 12-month FTC with the potential to go permanent. The Digital Marketing Performance Manager holds senior responsibility for setting the direction, governance and operational excellence of digital marketing activity across First Bus and its portfolio of B2B Business and Coach brands. The role provides expert leadership, strategic oversight and technical capability to build a high-performing digital marketing function within the organisation. This position has been established to reduce reliance on external agencies and strengthen in-house expertise. Current digital marketing and tracking activity is fragmented and inconsistent, limiting visibility of performance and the organisation's ability to optimise spend and outcomes. Working closely with Marketing, Data and Commercial teams, the post holder will streamline and enhance the digital marketing ecosystem, ensuring robust measurement, improved planning and the adoption of best practice across brands and regions. As both a senior functional lead and a hands-on specialist, the role ensures digital activity is data-driven, commercially aligned and responsive to the needs of multiple audiences, including local bus customers, airport express travellers, B2B partners and government stakeholders. The post holder will guide the development of digital capabilities, tools and processes that support long-term brand growth, accountability and operational effectiveness. Qualifications - Ability to translate complex digital data into simple, commercially relevant insights. - Strong technical knowledge of campaign optimisation and performance levers. - Confident working with varied audiences including regional bus customers, coach travellers, stakeholders, and B2B clients. - Comfortable designing or redesigning tracking frameworks and performance systems. - Skilled at joining up activity across channels for integrated campaign delivery. - Hands-on, curious, and deeply analytical. - Agile thinker who can adapt approaches for very different brands, audiences, and business needs. - Collaborative and approachable; able to build capability across a mixed-skill team. - Proactive problem solver who identifies opportunities and drives improvements. - Comfortable balancing big-picture strategic thinking with detailed execution. Requirements - Proven expertise in digital performance management across PPC, SEO, paid social, organic social and content optimisation. - Experience working across multiple brands, markets, or business units simultaneously. - Strong understanding of digital attribution, tracking, tagging, and analytics platforms. - Demonstrable experience improving digital performance for consumer and/or B2B brands. - Experience working with (and holding to account) external media and digital agencies. Benefits - Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you! This offering includes cash back benefits across optical & dental as well as virtual GP appointments, mental health support and nutrition and fitness advice. - Our EAP provision offers 24hr, 365 days a year mental health support. - We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets etc. - Working at First you also receive discounted train travel for you and your family after 6 months service as well as a free bus pass. - Cycle to work scheme. - 25 days' holiday + bank holidays. - Pension scheme and chance to buy discounted First Group shares. - Enhanced maternity / paternity pay. - Flexible working. Equal Opportunities Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities, and people. We welcome applications from all.