Role Description We are looking for a Digital Marketing Performance Manager to join our Marketing team on a full-time basis. This is initially a 12-month FTC with the potential to go permanent. The Digital Marketing Performance Manager holds senior responsibility for setting the direction, governance and operational excellence of digital marketing activity across First Bus and its portfolio of B2B Business and Coach brands. The role provides expert leadership, strategic oversight and technical capability to build a high-performing digital marketing function within the organisation. This position has been established to reduce reliance on external agencies and strengthen in-house expertise. Current digital marketing and tracking activity is fragmented and inconsistent, limiting visibility of performance and the organisation's ability to optimise spend and outcomes. Working closely with Marketing, Data and Commercial teams, the post holder will streamline and enhance the digital marketing ecosystem, ensuring robust measurement, improved planning and the adoption of best practice across brands and regions. As both a senior functional lead and a hands-on specialist, the role ensures digital activity is data-driven, commercially aligned and responsive to the needs of multiple audiences, including local bus customers, airport express travellers, B2B partners and government stakeholders. The post holder will guide the development of digital capabilities, tools and processes that support long-term brand growth, accountability and operational effectiveness. Qualifications - Ability to translate complex digital data into simple, commercially relevant insights. - Strong technical knowledge of campaign optimisation and performance levers. - Confident working with varied audiences including regional bus customers, coach travellers, stakeholders, and B2B clients. - Comfortable designing or redesigning tracking frameworks and performance systems. - Skilled at joining up activity across channels for integrated campaign delivery. - Hands-on, curious, and deeply analytical. - Agile thinker who can adapt approaches for very different brands, audiences, and business needs. - Collaborative and approachable; able to build capability across a mixed-skill team. - Proactive problem solver who identifies opportunities and drives improvements. - Comfortable balancing big-picture strategic thinking with detailed execution. Requirements - Proven expertise in digital performance management across PPC, SEO, paid social, organic social and content optimisation. - Experience working across multiple brands, markets, or business units simultaneously. - Strong understanding of digital attribution, tracking, tagging, and analytics platforms. - Demonstrable experience improving digital performance for consumer and/or B2B brands. - Experience working with (and holding to account) external media and digital agencies. Benefits - Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you! This offering includes cash back benefits across optical & dental as well as virtual GP appointments, mental health support and nutrition and fitness advice. - Our EAP provision offers 24hr, 365 days a year mental health support. - We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets etc. - Working at First you also receive discounted train travel for you and your family after 6 months service as well as a free bus pass. - Cycle to work scheme. - 25 days' holiday + bank holidays. - Pension scheme and chance to buy discounted First Group shares. - Enhanced maternity / paternity pay. - Flexible working. Equal Opportunities Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities, and people. We welcome applications from all.

Role Description We're looking for a detail-oriented Market Monitoring Specialist to join our team. In this role, you'll research activity across our industry's digital landscape—websites, marketing campaigns, and online business practices—and turn your findings into clear, well-organized reports for internal stakeholders. This is a hands-on, execution-focused role. We provide full training: documented processes, real examples, templates, tools, and clear guidelines. No prior industry background is required—what matters is your ability to work carefully and methodically with detail, evidence, and deadlines. Responsibilities: - Monitoring market participants through Similarweb, Google Ads, ad libraries, public web data, and manual website reviews - Reviewing websites, landing pages, ads, traffic sources, user journeys, checkout pages, payment pages, and payment flows - Documenting user journeys from ad click or traffic source to landing page, registration, checkout, or payment page - Collecting screenshots, URLs, dates, page examples, flow examples, payment-flow details, and supporting materials - Organizing findings according to internal templates and criteria - Maintaining trackers and keeping all records accurate and up to date - Preparing structured documentation packages for internal review - Coordinating follow-ups with the internal team - Preparation of materials for external advisors or review partners Qualifications - Excellent written and spoken English - Strong attention to detail and an organized, methodical approach - Comfortable with online research and working in spreadsheets/trackers - Reliable, deadline-driven, and able to follow a defined process - No specialized background required—just curiosity and a willingness to learn Requirements - Full training and ongoing support, including templates, tools, and defined criteria - A structured, repeatable process rather than open-ended guesswork - Exposure to competitive intelligence, digital forensics, and compliance workflows Benefits - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Final Interview (60 minutes) Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

Role Description We are a growing UK-based digital marketing agency looking for an experienced Digital Search Specialist based in South Africa to join our delivery team. This is a hands-on, performance-driven role requiring strong practical experience in both PPC and SEO. You will be responsible for managing paid search campaigns while delivering ongoing organic optimisation across a portfolio of UK-based clients. This is not a single-channel position. We are looking for a true hybrid search specialist who is confident executing, optimising and improving performance across both paid and organic search. Qualifications - Proven hands-on experience managing Google Ads campaigns - Demonstrable experience delivering SEO improvements across live websites - Strong working knowledge of GA4 and Google Search Console - Solid understanding of keyword strategy across both paid and organic search - Ability to manage multiple client accounts simultaneously - Strong analytical skills and attention to detail - Experience working in a performance-focused environment Requirements - Paid Search (PPC) - Build, manage and optimise Google Ads campaigns (Search essential; Display/Performance Max advantageous) - Conduct structured keyword research and campaign planning - Write and test ad copy to improve CTR and conversion performance - Manage bids, budgets and bidding strategies to maximise ROI - Monitor Quality Score, CPA, ROAS and overall campaign efficiency - Implement and maintain accurate conversion tracking (Google Ads & GA4) - Continuously test, refine and scale campaigns based on performance data - Align paid activity with wider digital strategy and client objectives - Search Engine Optimisation (SEO) - Deliver ongoing on-page SEO improvements across multiple websites - Conduct keyword research, intent mapping and content optimisation - Optimise metadata, internal linking and site structure - Support technical SEO implementation in collaboration with web/development teams - Monitor rankings, traffic and engagement metrics - Identify growth opportunities through structured, data-led analysis - Align SEO strategy with PPC insights for integrated search performance - AI & Modern Search Optimisation - Apply AI-influenced search principles across paid and organic channels - Support optimisation for generative and answer-based search experiences - Stay up to date with developments in AI-driven search and automation tools - Performance & Reporting - Monitor and analyse performance using GA4, Google Search Console and Google Ads - Track agreed KPIs and proactively identify risks and opportunities - Provide clear, actionable insights to internal stakeholders - Use performance data to guide prioritisation and optimisation decisions Company Description

• Execute day-to-day campaigns across paid digital channels including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio • Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per lead, and return on ad spend, reporting results to senior leadership on a regular cadence • Support organic social media activity across LinkedIn and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility • Build, test, and optimise campaign creative, audience targeting, and landing page experiences to improve conversion rates across the funnel, from first click through to marketing qualified lead • Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid touchpoints and flagging findings to senior team members • Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across all paid and social channels; maintain clean funnel data in HubSpot and Salesforce • Collaborate with Revenue Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC • Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification • Conduct regular competitive analysis across paid search and social to identify gaps and opportunities, sharing findings and recommendations with the team • Stay current with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively