Role Description We're looking for a creative and organized Social Media Marketing Specialist to help grow Firegang's online presence and strengthen our brand within the dental industry. This role will focus on creating and publishing social media content, supporting the personal brand of Firegang leadership, engaging with the dental community online, and helping position Firegang as a trusted resource for dentists. If you enjoy social media, storytelling, relationship building, and staying on top of digital trends, we'd love to hear from you. What You'll Do - Social Media Management - Create, schedule, and publish content across Facebook, Instagram, LinkedIn, and other social media platforms. - Manage both Firegang's company accounts and leadership's professional social media presence. - Repurpose existing content into engaging social posts. - Maintain a consistent brand voice across all channels. - Monitor comments and messages, responding when appropriate. - Personal Brand Support - Work closely with Firegang leadership to help grow their online presence. - Draft social media posts, thought leadership content, and industry commentary. - Identify opportunities to showcase expertise, company culture, client success stories, and educational content. - Help develop content calendars and posting schedules. - Community Engagement - Participate in online conversations within the dental industry. - Engage thoughtfully with dentists, industry leaders, and influencers across social media platforms and online communities. - Build authentic relationships that increase awareness of the Firegang brand. - Stay active in relevant Facebook groups, LinkedIn discussions, podcasts, and other industry communities. - Brand Growth - Research current social media trends and recommend new ideas to improve engagement. - Identify opportunities for partnerships, collaborations, and industry visibility. - Track engagement metrics and share insights with the marketing team. - Continuously look for ways to strengthen Firegang's digital presence. Qualifications - Experience managing social media for a business, brand, or executive. - Strong writing skills with the ability to match different brand voices. - Excellent organizational and time management skills. - Comfortable working independently in a remote environment. - Familiarity with LinkedIn, Facebook, Instagram, and emerging social media trends. - Experience using scheduling tools such as Buffer, Hootsuite, Later, Metricool, or similar platforms is a plus. - Experience with Canva or basic graphic design tools is preferred. - Marketing, communications, journalism, or content creation experience is a plus. - Dental industry experience is preferred. What Success Looks Like Successful candidates will help increase Firegang's visibility by creating consistent, engaging content that reflects our brand and supports our leadership team. You'll help grow meaningful connections within the dental industry, strengthen our social media presence, and contribute to marketing initiatives that generate awareness and new opportunities.

• Execute the social media strategy across LinkedIn, Meta, and X by treating LinkedIn as a revenue engine that converts high-intent traffic into demos. • Manage the social content calendar in partnership with PMM, PR, and Design to ensure every update directly supports our go-to-market objectives. • Drive our social media executive voice initiatives by ghostwriting authoritative, high-signal content for the C-suite that advances our product narrative. • Prioritize social media engagement on conversations that matter, ensuring Pindrop adds value to threads with the highest potential for inbound interest. • Quantify social media performance by reporting on pipeline influence and share of voice to prove revenue impact rather than settling for vanity metrics. • 15% Travel to key industry events and conferences to build relationships and represent Pindrop. • Maintain availability for strategic communication to support urgent cross-functional initiatives. • Elevate our long-term social strategy by tracking platform shifts and algorithm changes to ensure Pindrop remains at the forefront of the security conversation. • Establish the editorial best practices that govern our brand voice, ensuring every asset we ship is unmistakably authoritative and high-signal. • Maintain an uncompromising quality bar by reviewing every piece of content before it goes live to ensure it meets our rigorous standards for strategic impact. • Continuously adapt our approach by monitoring industry trends, new platform capabilities, and competitor activity, so our social program stays ahead of the market. • Cultivate security practitioners with genuine credibility to ensure the long-term success of our influencer programming efforts. • Define the influencer programming structure by establishing clear partnership criteria and measurable outcomes that guarantee the program scales. • Expand our reach into new prospect pools by overseeing the coordination of influencer programming for co-created content, podcasts, and events. • Ensure seamless collaboration between influencer programming, PR, and Analyst Relations to avoid overlap while maintaining a laser focus on practitioner awareness. • Transform target customer/prospect engagement into a predictable source of inbound pipeline through your digital community-building efforts. • Improve analytics and insight definition by setting appropriate KPIs for every program and linking every activity directly back to revenue generation. • Utilize analytics and insight dashboards as your primary instrument for giving stakeholders the data visibility needed to make strategic decisions. • Surface what works, identify failures, and pivot strategy before results lag through regular analytics and insight reviews.

Role Description As Manager of Social Media Strategy & Community, the primary purpose is to lead and develop an effective content strategy for Paula’s Choice ensuring its alignment with brand objectives. This involves: - Driving strategic initiatives for content creation. - Overseeing social platforms to enhance reach and engagement. - Collaborating with cross-functional teams to integrate content strategies into 360 campaigns. - Balancing brand storytelling and commerce-driven content. - Leading organic content creation efforts and leveraging analytics to optimize performance. - Managing relationships with analytics vendors and platform leads. - Staying informed about industry trends and adapting to an agile model for efficient collaboration. - Elevating Paula’s Choice social presence to support business objectives with a unified budget mindset. A typical day might include: - Leading the execution of a content strategy aligned with brand goals. - Collaborating with the Social Media team to plan and execute content-first social campaigns. - Ideating, evaluating, and creating content concepts aligned with marketing strategies. - Staying up to date with industry trends and competitor activities. - Collaborating with cross-functional teams to integrate social initiatives with other marketing efforts. - Managing and analyzing social media and digital performance metrics. - Working closely with creators and external partners to execute content. - Monitoring and managing the brand's online reputation. - Staying informed of changes to social media algorithms and adjusting strategies. - Seeking innovative ideas to enhance the brand's digital presence. - Ensuring all content and campaigns adhere to brand guidelines and legal requirements. Qualifications - 3-5 years of work experience in social media, marketing, or content (beauty experience a plus). - Proven success in executing content strategies aligned with brand goals. - Hands-on experience driving growth on social platforms with a focus on content-first strategies. - Strong eye for viral content and current with pop culture and industry trends. - Track record of effective collaboration with cross-functional teams. - Demonstrated ability to drive high-quality content creation, including video and photography. - Proven skills in setting goals, tracking performance, and optimizing content based on analytics. - Strong communication skills, providing thought influence on social media best practices. Requirements - Self-starter who can articulate big ideas and exciting trends. - Previous experience as on-camera talent and sourcing additional talent for effective representation in social content (a plus). Benefits - Generous paid time off, including time off to volunteer. - Learning and development resources to support personal and professional growth. - Wellness benefits like meditation app memberships, product discounts, and free samples of products. - Most roles are fully remote; hybrid roles are available in Seattle's International District. - Dog-friendly office culture. Company Description Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values: - Build Trust: We set the standard for skincare, transparency, and shared knowledge. - Be Bold: We lead through innovation and by challenging the status quo. - Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet. - Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together. Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.

Role Description Paula’s Choice is looking for a Coordinator, Social Media who will provide administrative and operational support across Paula Choice’s social media. The candidate will help with content publishing, calendar organization, and community engagement. - Creatively and proactively engage consumers online to drive favorable affinity for the Paula’s Choice brand. - Uphold the brand tone and voice across social media channels. - Support in responding to fans across priority social channels through meaningful and helpful engagements. - Manage approved consumer responses and proactively flag opportunities to the team. - Work with strategy and analytics to provide insights and recommendations based on community feedback. A typical day might include a mix of the following: - Support Content Manager in the planning, scheduling, and publishing of content across social media platforms. - Assist the Content Manager in maintaining social content calendars, ensuring alignment with brand priorities. - Support Manager of Social Media in community management and content creation. - Maintain organized documentation for posts, performance tracking, and key learnings. - Support the development of assets with strong storytelling and creative thinking. - Support social listening efforts and contribute to metrics reports using standardized tools. - Stay appraised of emerging social media technologies, trends, and industry news. - Support with general administrative tasks including vendor management and payments. Qualifications - 1-2 years of work experience or internship experience in social media, marketing, and content or related field (beauty background is a plus!). - Ability to create and edit content; comfortable on camera is a plus. - Passion, energy, and enthusiasm for social media and expertise of all social platforms. - Excellent communication, collaboration, and planning skills with meticulous attention to detail. - Working knowledge of major social media platforms with an eye on emerging ones. - Current with pop culture, entertainment news, and industry trends. - Ability to successfully organize, prioritize, and manage multiple projects under strict deadlines. - A passion for working in a fast-paced environment with high level of teamwork. - Proficient in all Microsoft Office programs. - Proficient in mobile applications as related to social media. Requirements - Location: Seattle, WA with a strong preference for local candidates. - Hours: Typical business hours, but with flexibility to global time zones as needed. - Physical requirements: Ability to handle both sitting and screen time for long periods of time. - Travel requirements: Less than 5%. Benefits - Generous paid time off, including time off to volunteer. - Learning and development resources to support personal and professional growth. - Wellness benefits like meditation app memberships, product discounts, and free samples of products. - Most roles are fully remote; hybrid or fully onsite roles are located in Seattle’s International District. - Dog-friendly office.