High Tide Inc.

• Own day-to-day affiliate channel performance across multiple brands. • Build and maintain strong relationships with affiliate partners, publishers, and networks. • Identify new affiliate opportunities, recruitment strategies, and growth partnerships. • Monitor partner performance and optimize commission structures where needed. • Review partner quality, traffic sources, and overall ROI. • Support promotional calendars and campaign execution with affiliate partners. • Ensure strong alignment between affiliate strategy and brand campaign priorities. • Support display advertising, paid partnerships, and performance-driven acquisition channels. • Evaluate new paid media opportunities including display platforms, retargeting partners, and acquisition channels. • Monitor campaign performance and identify opportunities to improve ROAS, CAC, and revenue contribution. • Review landing page performance and customer journey opportunities that impact paid conversion. • Collaborate closely with internal teams to improve campaign efficiency across paid channels. • Write high-converting ad copy for display ads, affiliate campaigns, landing pages, paid media placements, and promotional campaigns. • Develop clear creative briefs for internal copywriters, designers, and external partners based on campaign goals and performance insights. • Provide messaging direction based on audience behavior, offer strategy, and channel performance. • Ensure creative assets align with brand positioning, promotional priorities, and conversion goals. • Review and optimize copy performance across campaigns and recommend adjustments based on results. • Collaborate closely with creative teams to improve testing strategy and creative output across performance channels. • Track and report on core channel KPIs including: • Revenue contribution • Return on Ad Spend (ROAS) • Customer Acquisition Cost (CAC) • Cost Per Acquisition (CPA) • Affiliate channel revenue. • Partner performance by publisher • Conversion rate • Average Order Value (AOV) • New customer acquisition • Lifetime Value (LTV) opportunities. • Provide weekly and monthly performance reporting with clear recommendations. • Identify underperforming areas and propose solutions backed by data. • Help establish testing strategies to improve performance over time. • Work closely with the Digital Marketing Manager on campaign priorities and strategic direction. • Partner with Email Marketing, Creative, Social Media, and eCommerce teams to ensure campaigns launch effectively across channels. • Support campaign planning across major promotional periods and seasonal initiatives. • Ensure affiliate and performance channels are fully aligned with broader business goals.

• Create high-quality motion graphics and video content for web, social, and in-store screens. • Develop short-form video content (ads, reels, product features) optimized for engagement. • Animate digital assets including banners, product highlights, and campaign visuals. • Translate static designs into motion, enhancing storytelling and clarity. • Execute fast-turnaround edits and iterations based on campaign needs. • Ensure consistency across all motion outputs in line with brand guidelines. • Produce animations for retail environments, including TV screens, window displays, and digital signage. • Support campaign launches with motion assets across multiple channels. • Adapt and version motion content for different formats, placements, and markets. • Work closely with design and marketing to align motion with campaign direction. • Create motion content that highlights product features, usage, and benefits. • Edit and enhance video footage for marketing and brand initiatives. • Contribute to concept development for motion-led campaigns and content. • Collaborate with designers, marketers, and stakeholders to deliver accurate and efficient work. • Manage multiple projects with strong attention to deadlines and detail. • Maintain organized files, assets, and version control. • Communicate clearly on timelines, feedback, and creative direction. • Export and deliver final motion assets in required formats and specifications. • Ensure accuracy in timing, transitions, typography, and overall visual quality. • Review outputs for consistency across platforms and environments.

• Own day-to-day affiliate channel performance across multiple brands. • Build and maintain strong relationships with affiliate partners, publishers, and networks. • Identify new affiliate opportunities, recruitment strategies, and growth partnerships. • Monitor partner performance and optimize commission structures where needed. • Review partner quality, traffic sources, and overall ROI. • Support promotional calendars and campaign execution with affiliate partners. • Ensure strong alignment between affiliate strategy and brand campaign priorities. • Support display advertising, paid partnerships, and performance-driven acquisition channels. • Evaluate new paid media opportunities including display platforms, retargeting partners, and acquisition channels. • Monitor campaign performance and identify opportunities to improve ROAS, CAC, and revenue contribution. • Review landing page performance and customer journey opportunities that impact paid conversion. • Collaborate closely with internal teams to improve campaign efficiency across paid channels. • Write high-converting ad copy for display ads, affiliate campaigns, landing pages, paid media placements, and promotional campaigns. • Develop clear creative briefs for internal copywriters, designers, and external partners based on campaign goals and performance insights. • Provide messaging direction based on audience behavior, offer strategy, and channel performance. • Ensure creative assets align with brand positioning, promotional priorities, and conversion goals. • Review and optimize copy performance across campaigns and recommend adjustments based on results. • Collaborate closely with creative teams to improve testing strategy and creative output across performance channels. • Track and report on core channel KPIs including: Revenue contribution, Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Affiliate channel revenue, Partner performance by publisher, Conversion rate, Average Order Value (AOV), New customer acquisition, Lifetime Value (LTV) opportunities. • Provide weekly and monthly performance reporting with clear recommendations. • Identify underperforming areas and propose solutions backed by data. • Help establish testing strategies to improve performance over time. • Work closely with the Digital Marketing Manager on campaign priorities and strategic direction. • Partner with Email Marketing, Creative, Social Media, and eCommerce teams to ensure campaigns launch effectively across channels. • Support campaign planning across major promotional periods and seasonal initiatives. • Ensure affiliate and performance channels are fully aligned with broader business goals.

• Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel. • Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior. • Drive strategy, direction, and performance across paid media, affiliate, and influencer channels. • Define when and how paid media should be used to support campaigns. • Define the role of each digital channel (email, web, paid, affiliate, social) within the broader marketing strategy. • Ensure campaigns are supported by a clear, integrated digital strategy across all channels. • Analyze performance and drive decision-making. • Manage and guide the digital marketing team (Email Marketing Specialist, Digital Marketing Specialist, Performance Marketing Specialist, Social Media Specialist, etc.). • Use AI to support campaign planning and performance analysis.

• Own the performance and health of digital marketing channels • Guide digital campaign strategy and reporting • Lead integrated digital execution for major campaigns

• Evaluate end-to-end customer journeys and shopping experiences across our e-commerce sites. • Lead marketing-led website audits for new site launches, redesigns, and major updates. • Conduct ongoing competitor research across accessories, CBD, and cannabis retail markets. • Coordinate cross-functional digital marketing campaigns from brief through launch. • Act as the marketing quality control point for digital execution. • Monitor and review paid campaign performance post-launch. • Own monthly digital KPI recap decks covering campaign and paid media results. • Analyze survey results to uncover customer sentiment and recurring themes.

• Lead the creation and execution of email marketing campaigns aimed at driving engagement, conversion, and retention across multiple brands. • Evaluate key email and SMS metrics (open rates, click-through rates, conversion rates) and use this data to optimize campaigns and improve performance. • Manage email lists by overseeing segmentation, hygiene, and weekly monitoring of list growth to ensure effective audience targeting. • Run A/B tests on subject lines, content, design, and customer segments to continuously improve engagement and conversions. Analyze test results to refine future campaigns. • Write compelling email copy aligned with brand voice and campaign goals. Work with design teams to ensure creative assets are optimized for engagement across all devices. • Provide feedback to email copywriters based on performance data, ensuring all email content aligns with brand tone, engages the audience, and supports overall campaign objectives. • Develop and optimize email flows such as welcome series, abandoned cart emails, and post-purchase campaigns to improve engagement and revenue generation. • Generate and share weekly performance reports on email campaigns. Provide actionable insights and recommend changes to optimize future campaigns. • Collaborate with teams across content, design, and paid media to ensure that email campaigns align with broader marketing objectives. • Stay updated on the latest email marketing trends, tools, and best practices, bringing fresh ideas to continually improve campaign strategies.