High Tide Inc.

• Lead workplace investigations • Coach leaders on performance management, discipline, attendance, accommodations, and conflict resolution • Support workforce planning, employee engagement, leadership development, WCB/return-to-work, HR analytics, and legislative compliance • Support unionized operations • Interpret collective agreements • Investigate grievances • Support collective bargaining initiatives • Support employer branding, recruitment marketing, career fairs, community outreach, workforce planning, and candidate experience

• Support the development and execution of social media strategies across multiple brands and platforms. • Identify opportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention. • Ensure social media initiatives align with broader content, campaign, and business objectives. • Monitor competitor activity, platform developments, and industry trends to identify growth opportunities. • Assist in the development and management of social media content calendars. • Coordinate content requirements across campaigns, product launches, promotional initiatives, and seasonal programs. • Support content planning activities by identifying content gaps, opportunities, and priorities. • Ensure content plans align with publishing schedules and campaign objectives. • Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities. • Research emerging trends, creator content, viral formats, and audience interests. • Monitor cultural moments and platform developments that may support brand engagement. • Recommend new content formats and creative approaches that improve performance and audience engagement. • Manage content publishing across social media platforms including Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels as required. • Schedule and publish content according to approved content calendars and campaign plans. • Optimize content for engagement, reach, retention, audience growth, and overall channel performance. • Monitor comments, messages, reviews, tags, mentions, and social media conversations across channels. • Engage with audiences in accordance with brand guidelines and community standards. • Prepare regular social media performance reports and content summaries.

• Own and maintain email marketing calendars across multiple brands. • Serve as the primary coordinator for campaign timelines, ensuring dependencies across teams are completed on schedule. • Coordinate campaign timelines with Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing teams to ensure campaigns are ready for launch. • Support the planning, QA, scheduling, and deployment of email campaigns. • Monitor campaign performance and report on key email marketing KPIs. • Support promotional, retention, lifecycle, and automated email marketing initiatives. • Analyze campaign results and recommend opportunities to improve engagement, conversion, and revenue performance. • Support A/B testing initiatives and ongoing email optimization efforts. • Maintain campaign documentation and workflows. • Manage and grow affiliate marketing programs across multiple brands. • Serve as a primary day-to-day contact for affiliate partners, publishers, and affiliate networks. • Maintain strong relationships with affiliate partners and identify opportunities to increase performance. • Proactively identify, recruit, and onboard new affiliate partners, publishers, influencers, and strategic partnerships • Coordinate promotional opportunities and campaign execution with affiliate partners. • Ensure affiliates receive creative assets, campaign details, and promotional calendars on time. • Monitor affiliate partner performance, revenue contribution, and overall ROI. • Analyze affiliate performance data and identify opportunities for growth. • Support affiliate program growth through outreach, relationship building, and promotional opportunities. • Prepare weekly and monthly affiliate reporting. • Support the planning, execution, and optimization of paid media campaigns across digital channels. • Monitor campaign performance and provide recommendations to improve ROAS, CPA, CTR, conversion rates, and revenue. • Coordinate campaign requirements, audience targeting needs, and creative assets with internal teams and external partners. • Develop creative briefs and campaign requirements for designers, copywriters, and external partners. • Analyze campaign results and identify opportunities to improve performance. • Conduct competitor monitoring and promotional analysis to identify new opportunities. • Review creative and messaging performance and provide recommendations for future campaigns. • Provide messaging recommendations based on audience behavior, promotional strategy, and campaign performance. • Ensure campaign messaging aligns across email, affiliate, paid media, and website channels. • Prepare performance reporting and insights for marketing leadership. • Coordinate website marketing initiatives, landing pages, and promotional campaigns with internal teams. • Review website campaign performance and identify opportunities to improve customer engagement and conversion. • Analyze customer journeys across email, affiliate, paid media, and website channels. • Participate in planning discussions for new campaigns, promotions, and digital initiatives. • Support testing initiatives and provide recommendations based on campaign performance data. • Track and report on key performance indicators including: Email marketing performance, Affiliate revenue and partner performance, Paid media performance, Website engagement and conversion metrics, Campaign performance • Prepare weekly and monthly performance reports. • Identify trends, opportunities, and areas for optimization. • Identify underperforming campaigns and recommend improvements based on data. • Support testing initiatives across email, affiliate, paid media, and website campaigns. • Help establish testing strategies to improve campaign performance over time. • Maintain campaign tracking and reporting documentation. • Provide actionable recommendations based on performance data. • Utilize AI tools to support campaign analysis, competitive research, reporting, and customer insight generation. • Apply critical thinking and business judgment to validate recommendations and findings.

• Delivering exceptional in-house graphic services to sales, marketing, and purchasing departments • Creating motion graphics, animated assets, and visual effects for social media and digital advertising • Editing short-form video content for digital platforms such as Instagram, TikTok, Facebook, and YouTube • Designing visually stunning email layouts to boost engagement and sales growth • Expertly designing interior and exterior store displays • Generating innovative packaging concepts and ensuring compliance with customer style guides • Capturing lifestyle photography and producing technical illustrations • Collaborating with fellow designers and managing multiple projects

• Capture high-quality video and photography content across multiple brands and channels. • Produce content for social media, digital advertising, e-commerce, retail marketing, creator campaigns, educational initiatives, and product launches. • Execute content shoots in studio, retail, event, office, and on-location environments. • Ensure all content aligns with creative direction, campaign objectives, and brand standards. • Produce original content including: product demonstrations and product launch content, lifestyle photography and videography, retail and in-store content, creator and influencer content, educational and host-led content, event coverage and activation content, behind-the-scenes content, product listing videos and e-commerce assets. • Support the development of both short-form and long-form video content. • Direct creators, hosts, influencers, and talent during content production. • Capture footage suitable for social media, digital marketing, advertising, retail, and e-commerce applications.

• Create high-quality motion graphics and video content for web, social, and in-store screens. • Develop short-form video content (ads, reels, product features) optimized for engagement. • Animate digital assets including banners, product highlights, and campaign visuals. • Translate static designs into motion, enhancing storytelling and clarity. • Execute fast-turnaround edits and iterations based on campaign needs. • Ensure consistency across all motion outputs in line with brand guidelines. • Produce animations for retail environments, including TV screens, window displays, and digital signage. • Support campaign launches with motion assets across multiple channels. • Adapt and version motion content for different formats, placements, and markets. • Work closely with design and marketing to align motion with campaign direction. • Create motion content that highlights product features, usage, and benefits. • Edit and enhance video footage for marketing and brand initiatives. • Contribute to concept development for motion-led campaigns and content. • Collaborate with designers, marketers, and stakeholders to deliver accurate and efficient work. • Manage multiple projects with strong attention to deadlines and detail. • Maintain organized files, assets, and version control. • Communicate clearly on timelines, feedback, and creative direction. • Export and deliver final motion assets in required formats and specifications. • Ensure accuracy in timing, transitions, typography, and overall visual quality. • Review outputs for consistency across platforms and environments.

• Own the performance and health of digital marketing channels • Guide digital campaign strategy and reporting • Lead integrated digital execution for major campaigns