Role Description As Manager of Social Media Strategy & Community, the primary purpose is to lead and develop an effective content strategy for Paula’s Choice ensuring its alignment with brand objectives. This involves: - Driving strategic initiatives for content creation. - Overseeing social platforms to enhance reach and engagement. - Collaborating with cross-functional teams to integrate content strategies into 360 campaigns. - Balancing brand storytelling and commerce-driven content. - Leading organic content creation efforts and leveraging analytics to optimize performance. - Managing relationships with analytics vendors and platform leads. - Staying informed about industry trends and adapting to an agile model for efficient collaboration. - Elevating Paula’s Choice social presence to support business objectives with a unified budget mindset. A typical day might include: - Leading the execution of a content strategy aligned with brand goals. - Collaborating with the Social Media team to plan and execute content-first social campaigns. - Ideating, evaluating, and creating content concepts aligned with marketing strategies. - Staying up to date with industry trends and competitor activities. - Collaborating with cross-functional teams to integrate social initiatives with other marketing efforts. - Managing and analyzing social media and digital performance metrics. - Working closely with creators and external partners to execute content. - Monitoring and managing the brand's online reputation. - Staying informed of changes to social media algorithms and adjusting strategies. - Seeking innovative ideas to enhance the brand's digital presence. - Ensuring all content and campaigns adhere to brand guidelines and legal requirements. Qualifications - 3-5 years of work experience in social media, marketing, or content (beauty experience a plus). - Proven success in executing content strategies aligned with brand goals. - Hands-on experience driving growth on social platforms with a focus on content-first strategies. - Strong eye for viral content and current with pop culture and industry trends. - Track record of effective collaboration with cross-functional teams. - Demonstrated ability to drive high-quality content creation, including video and photography. - Proven skills in setting goals, tracking performance, and optimizing content based on analytics. - Strong communication skills, providing thought influence on social media best practices. Requirements - Self-starter who can articulate big ideas and exciting trends. - Previous experience as on-camera talent and sourcing additional talent for effective representation in social content (a plus). Benefits - Generous paid time off, including time off to volunteer. - Learning and development resources to support personal and professional growth. - Wellness benefits like meditation app memberships, product discounts, and free samples of products. - Most roles are fully remote; hybrid roles are available in Seattle's International District. - Dog-friendly office culture. Company Description Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values: - Build Trust: We set the standard for skincare, transparency, and shared knowledge. - Be Bold: We lead through innovation and by challenging the status quo. - Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet. - Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together. Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.

Role Description Paula’s Choice is looking for a Coordinator, Social Media who will provide administrative and operational support across Paula Choice’s social media. The candidate will help with content publishing, calendar organization, and community engagement. - Creatively and proactively engage consumers online to drive favorable affinity for the Paula’s Choice brand. - Uphold the brand tone and voice across social media channels. - Support in responding to fans across priority social channels through meaningful and helpful engagements. - Manage approved consumer responses and proactively flag opportunities to the team. - Work with strategy and analytics to provide insights and recommendations based on community feedback. A typical day might include a mix of the following: - Support Content Manager in the planning, scheduling, and publishing of content across social media platforms. - Assist the Content Manager in maintaining social content calendars, ensuring alignment with brand priorities. - Support Manager of Social Media in community management and content creation. - Maintain organized documentation for posts, performance tracking, and key learnings. - Support the development of assets with strong storytelling and creative thinking. - Support social listening efforts and contribute to metrics reports using standardized tools. - Stay appraised of emerging social media technologies, trends, and industry news. - Support with general administrative tasks including vendor management and payments. Qualifications - 1-2 years of work experience or internship experience in social media, marketing, and content or related field (beauty background is a plus!). - Ability to create and edit content; comfortable on camera is a plus. - Passion, energy, and enthusiasm for social media and expertise of all social platforms. - Excellent communication, collaboration, and planning skills with meticulous attention to detail. - Working knowledge of major social media platforms with an eye on emerging ones. - Current with pop culture, entertainment news, and industry trends. - Ability to successfully organize, prioritize, and manage multiple projects under strict deadlines. - A passion for working in a fast-paced environment with high level of teamwork. - Proficient in all Microsoft Office programs. - Proficient in mobile applications as related to social media. Requirements - Location: Seattle, WA with a strong preference for local candidates. - Hours: Typical business hours, but with flexibility to global time zones as needed. - Physical requirements: Ability to handle both sitting and screen time for long periods of time. - Travel requirements: Less than 5%. Benefits - Generous paid time off, including time off to volunteer. - Learning and development resources to support personal and professional growth. - Wellness benefits like meditation app memberships, product discounts, and free samples of products. - Most roles are fully remote; hybrid or fully onsite roles are located in Seattle’s International District. - Dog-friendly office.

Role Description The Paid Social Media Ads Marketing Specialist will support the University’s mission by overseeing all paid social media marketing campaigns including the management and continuous improvement of our Meta ad campaigns and paid Meta video ads production. This role is responsible for ensuring the University’s lead generation goals are met each week for paid social media, which supports the enrollment and institutional sustainability strategies. Core Values - Deliver Delight Every Time - We keep learner success at the center of every interaction to provide exceptional service and a delightful student experience. - Value each student and employee interaction. - Provide the best service externally to students and internally to one another. - Make decisions that reflect a commitment to students’ welfare and success. - Continuously Improve - As lifelong learners, we intentionally find opportunities to grow and improve, both as individuals and as an organization. - Take time to develop and practice relevant skills and behaviors. - Dig deeper into systems, data, and processes to understand problems and create impactful solutions. - Welcome challenges and feedback. - Win Together - We act with integrity, empathy, and transparency while assuming positive intent in each other’s communications and decisions. - Seek understanding from one another first, over-responding. - Recognize how words and actions impact our students, employees, and the organization as a whole. - Provide constructive feedback and avoid gossip. - Trust and Be Trusted - We take ownership of our responsibilities and actions to students and colleagues. - Keep commitments and deliver results on time to teams. - Comply with policies and procedures. - Proactively find solutions to issues. - Own it - We navigate challenges and celebrate successes together as a diverse community. - Collaborate to solve issues and build solutions in the best interest of the organization and our stakeholders. - Recognize roadblocks and celebrate achievements. - Utilize a diversity of perspectives through sharing knowledge and resources. Core Job Responsibilities - Setup paid Meta ad campaigns including Facebook and Instagram ad placements, boosted posts, and Remarketing campaigns. - Setup and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences. - Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow. - Establish and update lead goals for each campaign and brand monthly. - Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations. - Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns. - Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies. - Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates, and recommendations. - Meet with Bryan U stakeholders as needed to provide insight, results, and recommendations. - Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved. - Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking. - Collaborate with our web and Salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities. - Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations. - Other special projects, duties, and responsibilities as assigned. Requirements - 2+ years of related experience in running paid ad campaigns on Meta platforms, optimizing for Lead events. - Certifications preferred in Meta. - Deep knowledge of various bidding strategies and placements optimized for Lead generation. - Experience with creating and optimizing Meta audiences, including Lookalike and Customer List audiences. - Experience with proven ad, ad set, and campaign optimization and testing strategies for continuous improvement. - Passion for education and the ability to thrive in an atmosphere of innovation and change. - Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) preferred. - Proven track record of successfully managing and effectively scaling paid social media marketing campaigns. - Strong communication and organizational skills. - Experience with an educational organization is a plus. - Ability to work on multiple tasks simultaneously in a collaborative environment. Physical Demands/Work Environment - Ability to work in a virtual environment using multiple software programs simultaneously including MS Office programs, contact management database systems, Gmail, Zoom, etc. - The ability to efficiently operate a computer and its peripheral equipment (keyboard, mouse, etc.). - Ability to sit or stand for four to six hours daily. EEO and Accessibility Statement Bryan University is an equal-opportunity employer committed to providing a welcoming and inclusive work environment for all. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We are committed to building and developing a diverse environment where a variety of ideas, cultures, and perspectives can thrive. We provide reasonable accommodations to individuals with disabilities and strive to ensure accessibility in our facilities, products, and services.

Role Description The Social Media Manager is someone who lives on the platforms, thinks in content and takes a creative approach to digital storytelling, supporting the planning, creation and publication of content that cuts through the noise across platforms. The role owns day-to-day content, building the content calendar, running the publishing workflow and keeping Voyager’s voice sharp and consistent across every channel. The ideal candidate is equal parts creator and organizer, with the ability to turn complex aerospace and defense innovation into scroll-stopping content, schedule and publish it at the right moments, and help nurture an active community of advocates and enthusiasts. Success in this role will be defined by a well-run content pipeline, consistent publishing and steady growth in audience engagement across channels. The position reports to the Director, Marketing & Communications and is part of the Marketing & Communications department based in Long Beach, CA. This role is remote with preference to candidates located in Long Beach, CA. - Build and maintain the social media content calendar, scheduling and publishing posts across all platforms. - Develop platform-native content that brings Voyager’s brand and capabilities to life, tailored to the formats, audiences and best practices of each channel. - Bring brand and capabilities to life through content tailored for each platform's best practices. - Support the execution of marketing campaigns, including organic content and paid media. - Partner with the design lead to prepare distinct, on-brand content for owned channels, including the website and social media. - Drive day-to-day publishing workflow, ensuring content goes out consistently, on time and on-brand. - Track and report on publishing and engagement metrics to help demonstrate the impact of content on the brand and business. - Help grow Voyager’s audience and strengthen engagement across channels. - Travel as needed to support podcast filming, tradeshows and events. Qualifications - Bachelor’s degree in marketing, communications or a related field, or equivalent practical experience. - A minimum of 2-3 years of social media or content experience. - Hands-on experience creating and publishing content across X, LinkedIn, Instagram, YouTube and Facebook. - Experience building and maintaining content calendars and using scheduling and publishing tools to keep content on track. - Familiarity with keyword research and online marketing basics to help optimize content and campaigns. - Ability to write and adapt content with a clear, on-brand voice for different platforms and audiences. - A collaborative approach and willingness to take direction while contributing fresh content ideas. - Strong organizational skills and the ability to manage multiple projects and deadlines effectively. Requirements - Travel up to 25%, including the possibility of overnights to support podcast filming, tradeshows and events. Benefits - Flexible Time Off (FTO), empowering employees to take the time they need to recharge and maintain a healthy work-life balance. - Comprehensive medical, dental, and vision coverage for employees and their families, with a significant portion of premiums covered by the company and many benefits paid at 100% for employees. - Flexible, affordable gym memberships with 12,700+ options nationwide including 24 Hour Fitness, EoS Fitness, Crunch Fitness, Anytime Fitness, Blink Fitness, Chuze Fitness and more! No long term contracts and FREE on-demand workout videos before you enroll. - 401(k) retirement plan with a 50% company match on contributions up to 8%, supporting long-term financial security. - Company wellness programs that support physical and mental well-being. - Additional voluntary benefits and employee support resources. - The opportunity to work alongside a highly talented team in an innovative, mission driven environment.