• Execute the social media strategy across LinkedIn, Meta, and X by treating LinkedIn as a revenue engine that converts high-intent traffic into demos. • Manage the social content calendar in partnership with PMM, PR, and Design to ensure every update directly supports our go-to-market objectives. • Drive our social media executive voice initiatives by ghostwriting authoritative, high-signal content for the C-suite that advances our product narrative. • Prioritize social media engagement on conversations that matter, ensuring Pindrop adds value to threads with the highest potential for inbound interest. • Quantify social media performance by reporting on pipeline influence and share of voice to prove revenue impact rather than settling for vanity metrics. • 15% Travel to key industry events and conferences to build relationships and represent Pindrop. • Maintain availability for strategic communication to support urgent cross-functional initiatives. • Elevate our long-term social strategy by tracking platform shifts and algorithm changes to ensure Pindrop remains at the forefront of the security conversation. • Establish the editorial best practices that govern our brand voice, ensuring every asset we ship is unmistakably authoritative and high-signal. • Maintain an uncompromising quality bar by reviewing every piece of content before it goes live to ensure it meets our rigorous standards for strategic impact. • Continuously adapt our approach by monitoring industry trends, new platform capabilities, and competitor activity, so our social program stays ahead of the market. • Cultivate security practitioners with genuine credibility to ensure the long-term success of our influencer programming efforts. • Define the influencer programming structure by establishing clear partnership criteria and measurable outcomes that guarantee the program scales. • Expand our reach into new prospect pools by overseeing the coordination of influencer programming for co-created content, podcasts, and events. • Ensure seamless collaboration between influencer programming, PR, and Analyst Relations to avoid overlap while maintaining a laser focus on practitioner awareness. • Transform target customer/prospect engagement into a predictable source of inbound pipeline through your digital community-building efforts. • Improve analytics and insight definition by setting appropriate KPIs for every program and linking every activity directly back to revenue generation. • Utilize analytics and insight dashboards as your primary instrument for giving stakeholders the data visibility needed to make strategic decisions. • Surface what works, identify failures, and pivot strategy before results lag through regular analytics and insight reviews.

Role Description As Manager of Social Media Strategy & Community, the primary purpose is to lead and develop an effective content strategy for Paula’s Choice ensuring its alignment with brand objectives. This involves: - Driving strategic initiatives for content creation. - Overseeing social platforms to enhance reach and engagement. - Collaborating with cross-functional teams to integrate content strategies into 360 campaigns. - Balancing brand storytelling and commerce-driven content. - Leading organic content creation efforts and leveraging analytics to optimize performance. - Managing relationships with analytics vendors and platform leads. - Staying informed about industry trends and adapting to an agile model for efficient collaboration. - Elevating Paula’s Choice social presence to support business objectives with a unified budget mindset. A typical day might include: - Leading the execution of a content strategy aligned with brand goals. - Collaborating with the Social Media team to plan and execute content-first social campaigns. - Ideating, evaluating, and creating content concepts aligned with marketing strategies. - Staying up to date with industry trends and competitor activities. - Collaborating with cross-functional teams to integrate social initiatives with other marketing efforts. - Managing and analyzing social media and digital performance metrics. - Working closely with creators and external partners to execute content. - Monitoring and managing the brand's online reputation. - Staying informed of changes to social media algorithms and adjusting strategies. - Seeking innovative ideas to enhance the brand's digital presence. - Ensuring all content and campaigns adhere to brand guidelines and legal requirements. Qualifications - 3-5 years of work experience in social media, marketing, or content (beauty experience a plus). - Proven success in executing content strategies aligned with brand goals. - Hands-on experience driving growth on social platforms with a focus on content-first strategies. - Strong eye for viral content and current with pop culture and industry trends. - Track record of effective collaboration with cross-functional teams. - Demonstrated ability to drive high-quality content creation, including video and photography. - Proven skills in setting goals, tracking performance, and optimizing content based on analytics. - Strong communication skills, providing thought influence on social media best practices. Requirements - Self-starter who can articulate big ideas and exciting trends. - Previous experience as on-camera talent and sourcing additional talent for effective representation in social content (a plus). Benefits - Generous paid time off, including time off to volunteer. - Learning and development resources to support personal and professional growth. - Wellness benefits like meditation app memberships, product discounts, and free samples of products. - Most roles are fully remote; hybrid roles are available in Seattle's International District. - Dog-friendly office culture. Company Description Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values: - Build Trust: We set the standard for skincare, transparency, and shared knowledge. - Be Bold: We lead through innovation and by challenging the status quo. - Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet. - Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together. Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.

Role Description Paula’s Choice is looking for a Coordinator, Social Media who will provide administrative and operational support across Paula Choice’s social media. The candidate will help with content publishing, calendar organization, and community engagement. - Creatively and proactively engage consumers online to drive favorable affinity for the Paula’s Choice brand. - Uphold the brand tone and voice across social media channels. - Support in responding to fans across priority social channels through meaningful and helpful engagements. - Manage approved consumer responses and proactively flag opportunities to the team. - Work with strategy and analytics to provide insights and recommendations based on community feedback. A typical day might include a mix of the following: - Support Content Manager in the planning, scheduling, and publishing of content across social media platforms. - Assist the Content Manager in maintaining social content calendars, ensuring alignment with brand priorities. - Support Manager of Social Media in community management and content creation. - Maintain organized documentation for posts, performance tracking, and key learnings. - Support the development of assets with strong storytelling and creative thinking. - Support social listening efforts and contribute to metrics reports using standardized tools. - Stay appraised of emerging social media technologies, trends, and industry news. - Support with general administrative tasks including vendor management and payments. Qualifications - 1-2 years of work experience or internship experience in social media, marketing, and content or related field (beauty background is a plus!). - Ability to create and edit content; comfortable on camera is a plus. - Passion, energy, and enthusiasm for social media and expertise of all social platforms. - Excellent communication, collaboration, and planning skills with meticulous attention to detail. - Working knowledge of major social media platforms with an eye on emerging ones. - Current with pop culture, entertainment news, and industry trends. - Ability to successfully organize, prioritize, and manage multiple projects under strict deadlines. - A passion for working in a fast-paced environment with high level of teamwork. - Proficient in all Microsoft Office programs. - Proficient in mobile applications as related to social media. Requirements - Location: Seattle, WA with a strong preference for local candidates. - Hours: Typical business hours, but with flexibility to global time zones as needed. - Physical requirements: Ability to handle both sitting and screen time for long periods of time. - Travel requirements: Less than 5%. Benefits - Generous paid time off, including time off to volunteer. - Learning and development resources to support personal and professional growth. - Wellness benefits like meditation app memberships, product discounts, and free samples of products. - Most roles are fully remote; hybrid or fully onsite roles are located in Seattle’s International District. - Dog-friendly office.

Role Description The Paid Social Media Ads Marketing Specialist will support the University’s mission by overseeing all paid social media marketing campaigns including the management and continuous improvement of our Meta ad campaigns and paid Meta video ads production. This role is responsible for ensuring the University’s lead generation goals are met each week for paid social media, which supports the enrollment and institutional sustainability strategies. Core Values - Deliver Delight Every Time - We keep learner success at the center of every interaction to provide exceptional service and a delightful student experience. - Value each student and employee interaction. - Provide the best service externally to students and internally to one another. - Make decisions that reflect a commitment to students’ welfare and success. - Continuously Improve - As lifelong learners, we intentionally find opportunities to grow and improve, both as individuals and as an organization. - Take time to develop and practice relevant skills and behaviors. - Dig deeper into systems, data, and processes to understand problems and create impactful solutions. - Welcome challenges and feedback. - Win Together - We act with integrity, empathy, and transparency while assuming positive intent in each other’s communications and decisions. - Seek understanding from one another first, over-responding. - Recognize how words and actions impact our students, employees, and the organization as a whole. - Provide constructive feedback and avoid gossip. - Trust and Be Trusted - We take ownership of our responsibilities and actions to students and colleagues. - Keep commitments and deliver results on time to teams. - Comply with policies and procedures. - Proactively find solutions to issues. - Own it - We navigate challenges and celebrate successes together as a diverse community. - Collaborate to solve issues and build solutions in the best interest of the organization and our stakeholders. - Recognize roadblocks and celebrate achievements. - Utilize a diversity of perspectives through sharing knowledge and resources. Core Job Responsibilities - Setup paid Meta ad campaigns including Facebook and Instagram ad placements, boosted posts, and Remarketing campaigns. - Setup and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences. - Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow. - Establish and update lead goals for each campaign and brand monthly. - Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations. - Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns. - Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies. - Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates, and recommendations. - Meet with Bryan U stakeholders as needed to provide insight, results, and recommendations. - Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved. - Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking. - Collaborate with our web and Salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities. - Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations. - Other special projects, duties, and responsibilities as assigned. Requirements - 2+ years of related experience in running paid ad campaigns on Meta platforms, optimizing for Lead events. - Certifications preferred in Meta. - Deep knowledge of various bidding strategies and placements optimized for Lead generation. - Experience with creating and optimizing Meta audiences, including Lookalike and Customer List audiences. - Experience with proven ad, ad set, and campaign optimization and testing strategies for continuous improvement. - Passion for education and the ability to thrive in an atmosphere of innovation and change. - Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) preferred. - Proven track record of successfully managing and effectively scaling paid social media marketing campaigns. - Strong communication and organizational skills. - Experience with an educational organization is a plus. - Ability to work on multiple tasks simultaneously in a collaborative environment. Physical Demands/Work Environment - Ability to work in a virtual environment using multiple software programs simultaneously including MS Office programs, contact management database systems, Gmail, Zoom, etc. - The ability to efficiently operate a computer and its peripheral equipment (keyboard, mouse, etc.). - Ability to sit or stand for four to six hours daily. EEO and Accessibility Statement Bryan University is an equal-opportunity employer committed to providing a welcoming and inclusive work environment for all. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We are committed to building and developing a diverse environment where a variety of ideas, cultures, and perspectives can thrive. We provide reasonable accommodations to individuals with disabilities and strive to ensure accessibility in our facilities, products, and services.