Role Description The Paid Social Media Ads Marketing Specialist will support the University’s mission by overseeing all paid social media marketing campaigns including the management and continuous improvement of our Meta ad campaigns and paid Meta video ads production. This role is responsible for ensuring the University’s lead generation goals are met each week for paid social media, which supports the enrollment and institutional sustainability strategies. Core Values - Deliver Delight Every Time - We keep learner success at the center of every interaction to provide exceptional service and a delightful student experience. - Value each student and employee interaction. - Provide the best service externally to students and internally to one another. - Make decisions that reflect a commitment to students’ welfare and success. - Continuously Improve - As lifelong learners, we intentionally find opportunities to grow and improve, both as individuals and as an organization. - Take time to develop and practice relevant skills and behaviors. - Dig deeper into systems, data, and processes to understand problems and create impactful solutions. - Welcome challenges and feedback. - Win Together - We act with integrity, empathy, and transparency while assuming positive intent in each other’s communications and decisions. - Seek understanding from one another first, over-responding. - Recognize how words and actions impact our students, employees, and the organization as a whole. - Provide constructive feedback and avoid gossip. - Trust and Be Trusted - We take ownership of our responsibilities and actions to students and colleagues. - Keep commitments and deliver results on time to teams. - Comply with policies and procedures. - Proactively find solutions to issues. - Own it - We navigate challenges and celebrate successes together as a diverse community. - Collaborate to solve issues and build solutions in the best interest of the organization and our stakeholders. - Recognize roadblocks and celebrate achievements. - Utilize a diversity of perspectives through sharing knowledge and resources. Core Job Responsibilities - Setup paid Meta ad campaigns including Facebook and Instagram ad placements, boosted posts, and Remarketing campaigns. - Setup and periodically update all paid Meta ads’ audiences, including custom customer audiences, lookalike, interest-based, and remarketing audiences. - Monitor daily lead volumes, cost per lead, and ad spends to ensure the campaigns are spending each day while making adjustments as needed to maximize lead flow. - Establish and update lead goals for each campaign and brand monthly. - Provide performance reporting updates at least weekly with budget-to-actual comparisons, variance analysis, and recommendations. - Recommend, document, and implement strategies daily or weekly based on approval from the BU marketing team to maintain and/or improve performance of campaigns. - Analyze performance of ads, ad copy, placements, and other data points to identify opportunities and recommend testing strategies. - Attend weekly 1-on-1 and team meetings to report and discuss account performance, updates, and recommendations. - Meet with Bryan U stakeholders as needed to provide insight, results, and recommendations. - Generate at least 3 new video ads (per account) and 3 new copy recommendations (per program) monthly and implement them into the campaigns once approved. - Resolve any outstanding issues or tickets with any of the digital marketing campaigns, audiences, or conversion tracking. - Collaborate with our web and Salesforce specialists when needed to discuss Meta and CRM integration solutions and opportunities. - Support the Market Research department by completing competitive analyses of competitor ads and copy and providing recommendations. - Other special projects, duties, and responsibilities as assigned. Requirements - 2+ years of related experience in running paid ad campaigns on Meta platforms, optimizing for Lead events. - Certifications preferred in Meta. - Deep knowledge of various bidding strategies and placements optimized for Lead generation. - Experience with creating and optimizing Meta audiences, including Lookalike and Customer List audiences. - Experience with proven ad, ad set, and campaign optimization and testing strategies for continuous improvement. - Passion for education and the ability to thrive in an atmosphere of innovation and change. - Experience setting up Conversion Events and tracking through Meta’s Conversions API (CAPI) preferred. - Proven track record of successfully managing and effectively scaling paid social media marketing campaigns. - Strong communication and organizational skills. - Experience with an educational organization is a plus. - Ability to work on multiple tasks simultaneously in a collaborative environment. Physical Demands/Work Environment - Ability to work in a virtual environment using multiple software programs simultaneously including MS Office programs, contact management database systems, Gmail, Zoom, etc. - The ability to efficiently operate a computer and its peripheral equipment (keyboard, mouse, etc.). - Ability to sit or stand for four to six hours daily. EEO and Accessibility Statement Bryan University is an equal-opportunity employer committed to providing a welcoming and inclusive work environment for all. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We are committed to building and developing a diverse environment where a variety of ideas, cultures, and perspectives can thrive. We provide reasonable accommodations to individuals with disabilities and strive to ensure accessibility in our facilities, products, and services.

Role Description The Social Media Manager is someone who lives on the platforms, thinks in content and takes a creative approach to digital storytelling, supporting the planning, creation and publication of content that cuts through the noise across platforms. The role owns day-to-day content, building the content calendar, running the publishing workflow and keeping Voyager’s voice sharp and consistent across every channel. The ideal candidate is equal parts creator and organizer, with the ability to turn complex aerospace and defense innovation into scroll-stopping content, schedule and publish it at the right moments, and help nurture an active community of advocates and enthusiasts. Success in this role will be defined by a well-run content pipeline, consistent publishing and steady growth in audience engagement across channels. The position reports to the Director, Marketing & Communications and is part of the Marketing & Communications department based in Long Beach, CA. This role is remote with preference to candidates located in Long Beach, CA. - Build and maintain the social media content calendar, scheduling and publishing posts across all platforms. - Develop platform-native content that brings Voyager’s brand and capabilities to life, tailored to the formats, audiences and best practices of each channel. - Bring brand and capabilities to life through content tailored for each platform's best practices. - Support the execution of marketing campaigns, including organic content and paid media. - Partner with the design lead to prepare distinct, on-brand content for owned channels, including the website and social media. - Drive day-to-day publishing workflow, ensuring content goes out consistently, on time and on-brand. - Track and report on publishing and engagement metrics to help demonstrate the impact of content on the brand and business. - Help grow Voyager’s audience and strengthen engagement across channels. - Travel as needed to support podcast filming, tradeshows and events. Qualifications - Bachelor’s degree in marketing, communications or a related field, or equivalent practical experience. - A minimum of 2-3 years of social media or content experience. - Hands-on experience creating and publishing content across X, LinkedIn, Instagram, YouTube and Facebook. - Experience building and maintaining content calendars and using scheduling and publishing tools to keep content on track. - Familiarity with keyword research and online marketing basics to help optimize content and campaigns. - Ability to write and adapt content with a clear, on-brand voice for different platforms and audiences. - A collaborative approach and willingness to take direction while contributing fresh content ideas. - Strong organizational skills and the ability to manage multiple projects and deadlines effectively. Requirements - Travel up to 25%, including the possibility of overnights to support podcast filming, tradeshows and events. Benefits - Flexible Time Off (FTO), empowering employees to take the time they need to recharge and maintain a healthy work-life balance. - Comprehensive medical, dental, and vision coverage for employees and their families, with a significant portion of premiums covered by the company and many benefits paid at 100% for employees. - Flexible, affordable gym memberships with 12,700+ options nationwide including 24 Hour Fitness, EoS Fitness, Crunch Fitness, Anytime Fitness, Blink Fitness, Chuze Fitness and more! No long term contracts and FREE on-demand workout videos before you enroll. - 401(k) retirement plan with a 50% company match on contributions up to 8%, supporting long-term financial security. - Company wellness programs that support physical and mental well-being. - Additional voluntary benefits and employee support resources. - The opportunity to work alongside a highly talented team in an innovative, mission driven environment.

• Independently manage the social media presence of multiple brands. • Specializing in premium video production and content creation. • Develop original content concepts, innovative formats, and effective editorial strategies.

Role Description Du scrollst nicht nur durch Reels, sondern verstehst, warum manche viral gehen und andere untergehen? Du denkst nicht in einzelnen Posts, sondern in Formaten, Serien und einer klaren Strategie, die eine Marke greifbar macht? RIK JAMES ist eine E-Commerce-Agentur mit Fokus auf nachhaltiges Wachstum. Wir suchen jemanden, der unsere Social-Media-Präsenz und die unserer Kunden mit Substanz statt Hochglanz nach vorne bringt. 🎯 Deine Mission: - Du verantwortest Social Media von der Idee bis zur Veröffentlichung – mit dem Anspruch, dass Inhalte nicht nur gut aussehen, sondern wirken. - Content-Strategie: Du entwickelst Konzepte und wiederkehrende Formate, die zur Marke passen und eine echte Zielgruppe ansprechen. - Redaktionsplanung: Du baust Content-Kalender, hältst Deadlines und sorgst für einen konstanten Output. - Creation & Produktion: Du erstellst Reels, Stories und Posts mit Tools wie CapCut & Canva – und weißt, welches Format auf welcher Plattform funktioniert. - Community Management: Du gehst in den Austausch, beantwortest Kommentare und baust echte Reichweite auf. - Trends nutzen: Du erkennst Trends früh und übersetzt sie in Inhalte, die zur Marke passen – statt blind mitzumachen. - Analyse: Du schaust auf die richtigen Kennzahlen, erkennst, was performt, und leitest daraus die nächsten Schritte ab. Qualifications - Ein Gespür für gute Inhalte: Du erkennst, was scrollstoppt und was hängenbleibt. - Erste Erfahrung mit Social Media, ob für eigene Kanäle, im Nebenjob oder hauptberuflich. - Du bist sicher im Umgang mit Tools wie CapCut, Canva oder dem Instagram-Editor oder lernst sie schnell. - Struktur: Du planst voraus und verlierst auch bei mehreren Kanälen nicht den Überblick. - Du schreibst gut und triffst den richtigen Ton für eine Zielgruppe. - Deutsch fließend schriftlich und mündlich einwandfrei. - Deine Ausbildung? Egal. Was zählt: Dein Gespür für Inhalte und Deine Lust, eine Marke aufzubauen. Benefits - 100 % Remote, arbeite von überall in Deutschland. - Du gestaltest ein Feld mit, das gerade erst entsteht mit echtem Spielraum. - Weiterbildungsbudget für Kurse, Konferenzen und Tools. - MacBook, Bildschirm, Headset: Du bekommst, was Du brauchst. - Flexibles Arbeitszeitmodell: Ergebnisse zählen, nicht Anwesenheit. - 900 € Gesundheitsbudget pro Jahr. - Corporate Benefits bei 500+ Partnern. - Junges Team mit kurzen Wegen und echtem Gestaltungsspielraum.