• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You are oriented towards the clients’ business success, tying your efforts to the greater business goals. • You are self-started and autonomously own your responsibilities. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. • As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance. • Full ownership and execution of performance marketing via paid social & paid media native platforms • Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads • Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable • Lead execution of optimizations with regards to performance improvements relative to goals • Manage all client budgets and/or advise on budget changes based on your expertise • Effectively own strategic communication internally for client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable • Weekly client progress recaps, outlining performance insights and future recommendations • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social and paid media • Full understanding of the eCommerce model and lead gen strategies • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Execute performance reporting A-Z with excellent presentation creation capabilities • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Description As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance. Responsibilities - Full ownership and execution of performance marketing via paid social & paid media native platforms - Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads - Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable - Lead execution of optimizations with regards to performance improvements relative to goals - Manage all client budgets and/or advise on budget changes based on your expertise - Effectively own strategic communication internally for client teams - Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable - Weekly client progress recaps, outlining performance insights and future recommendations - Excellent marketing and business strategy acumen - Complete understanding of the marketing funnel and how to execute via paid social and paid media - Full understanding of the eCommerce model and lead gen strategies - Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results - Ownership of performance reporting and strategy communication - Execute performance reporting A-Z with excellent presentation creation capabilities - Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps - Employ AI technologies to enhance and optimize business processes - Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Requirements - 2-3 years of digital marketing experience. 1-2 years in agency setting - Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B - Minimum 2 years of experience with Meta Ads for direct response campaigns - Minimum 2 years of hands-on experience with Search Engine Marketing - Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development - Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads - Proficiency in Google/Microsoft Office Suite(s) - Proficiency in Google Analytics - Strong understanding of full-funnel marketing and paid media’s place in the funnel Other Skills Required - Strong written and verbal communication skills - Strong organizational and project management skills - Self-motivated individual with a strong desire to succeed - Excellent interpersonal skills - Strong work ethic and ability to learn quickly and independently - Interested in a long-lasting relationship with a growing company Key Performance Indicators (KPIs) - $9.5k team-member EBITDA - Maintain below 10% Client Churn Rate - 5-7 Accounts Most Important Things (MITs) - Excellence in channel production and account performance - Cross-channel collaboration - Internal communication

• Own paid media agency and strategy across Meta, Google, Pinterest, and Bing • Manage channel budgets, pacing, and investment allocation • Monitor and optimize key performance metrics • Collaborate with agency partners to develop and execute acquisition strategies • Lead lifecycle marketing strategy through Klaviyo in partnership with agency • Optimize key customer journeys • Serve as the primary point of contact for our marketing agency partners • Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives • Own attribution reporting and performance analysis across marketing channels • Manage product feeds across advertising and marketplace channels

Role Description Remote Recruitment is hiring a PPC Specialist for our UK-based clients. This is a fully remote position offering South African professionals an excellent opportunity to work with leading UK employers from home. You will work UK business hours and join a supportive, fast-growing team. - Plan, build, launch and continuously optimise Google Ads, Meta and LinkedIn campaigns - Manage and allocate advertising budgets strategically to maximise ROAS and efficiency - Conduct in-depth keyword research, audience analysis and competitive benchmarking - Design and execute A/B tests on ad copy, creatives, landing pages and bidding strategies - Produce detailed weekly and monthly performance reports with actionable insights - Stay current with platform updates and industry trends to maintain competitive advantage Qualifications - 3+ years of hands-on PPC or paid media campaign management experience - Google Ads certified and Meta Blueprint certification is advantageous - Strong analytical skills with proficiency in Google Analytics 4 and Excel - Experience managing significant advertising budgets across multiple platforms - Data-driven mindset with excellent attention to detail and communication skills Requirements - 3+ years of hands-on PPC or paid media campaign management experience - Google Ads certified and Meta Blueprint certification is advantageous - Strong analytical skills with proficiency in Google Analytics 4 and Excel - Experience managing significant advertising budgets across multiple platforms - Data-driven mindset with excellent attention to detail and communication skills Benefits - R29,000/month - 100% remote, UK business hours - Career growth and professional development - Exposure to leading UK businesses and practices