• Creative Strategy & Execution • Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns • Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good • Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets. You hold the bar high at every stage • Leverage AI tools to accelerate workflows — research, ideation, scripting, competitive analysis, data dashboards - while ensuring final output is crafted by real people. • Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says. • Performance & Optimization • Monitor creative performance, analyze results, and iterate quickly to optimize creative direction • Build and maintain a testing calendar and creative playbook that scales. Ensure the team doesn't reinvent the wheel every month • Own a reporting framework that clearly surfaces the good, bad, and what to do next • Cross-Functional Collaboration • Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements • Partner with our Social and Content teams to cross-pollinate ideas. You'll test what works organically in paid, and vice versa • Stay sharp on platform trends, algorithm shifts, and competitor activity so we're never lagging behind the industry

• Own and execute across creative strategy, design, and marketing systems • Contribute to developing and executing creative ideas for email campaigns (Klaviyo) and paid social (Facebook/Instagram ads) • Create high-quality, on-brand designs in Figma for email and paid social • Ensure a strong visual standard across all creative output (art direction, layout, hierarchy, typography, spacing) • Bring new angles, hooks, and concepts consistently • Iterate on designs quickly based on performance and feedback • Build emails in Klaviyo • Use AI tools to generate and refine creative ideas, speed up design, copy, and research, and improve internal workflows • Maintain clean, structured systems across Google Suite (Sheets, Docs), Asana or Notion, creative files (Figma), Dropbox

• Lead the end-to-end production of creative campaigns across digital, social media, and marketing channels. • Manage project timelines, priorities, and creative resources to ensure on-time delivery. • Coach and mentor designers, video editors, and creative specialists to consistently produce exceptional work. • Review creative assets for quality, brand consistency, and platform requirements before delivery. • Partner with clients and internal teams to turn business goals into effective creative solutions. • Identify production bottlenecks and improve workflows, SOPs, and quality assurance processes. • Drive continuous improvement through better systems, reporting, and creative operations.

Role Description Our Client is seeking a highly organized, analytical, and imaginative Paid Social Creative Strategist to serve as the critical operational bridge between media buying squads and the creative design team. This role is ideal for a professional who is obsessed with understanding exactly why an ad converts, transforming raw performance metrics into highly actionable production assets. - Working hand-in-hand with Paid Social Strategists. - Own the development of high-converting ad copy. - Build comprehensive creative testing roadmaps. - Manage specialized creative analytics tools. - Enforce strict quality assurance parameters to ensure flawless campaign execution. Qualifications - 2–4 years of professional experience operating within paid social media environments, performance creative strategy, or direct-to-consumer (DTC) growth marketing. - Deep practical understanding of performance creative logic, algorithmic triggers, and visual hooks engineered for Meta Ads Manager (experience with TikTok and Pinterest frameworks is a distinct advantage). - Exceptional written English copywriting skills, showing a demonstrated ability to write direct-response ad copy that stimulates digital consumer engagement. - Proven comfort reading and interpreting advertising account datasets, transforming platform chart indicators into actionable creative layout changes. - Outstanding project management habits, characterized by high attention to detail and comfort juggling overlapping creative requests simultaneously under tight timelines. - Absolute verbal and written English fluency, matched with the structural availability to work entirely within US Central (CST) and Eastern (EST) business blocks. - Ownership of a dedicated, distraction-free home office setup, a fast computer system capable of auditing high-definition video assets natively, and a highly stable, secure high-speed internet connection. Requirements - Translates campaign goals, consumer psychology, and media testing frameworks into highly detailed, actionable creative briefs for graphic designers and video editors. - Develops compelling, performance-driven ad copy variations engineered for distinct messaging angles, hooks, and consumer pain points. - Compiles comprehensive creative request packages, ensuring all deliverables strictly adhere to proper platform dimensions, aspect ratios, mobile safe-zones, and delivery specs. - Manages the daily administrative relationship, asset hand-offs, and prioritization queues between the media buying division and creative production units. - Directs, structures, and maintains specialized creative performance reporting dashboards within Motion, ensuring data accuracy, cross-team accessibility, and transparent performance visibility. - Audits asset-level performance metrics continuously, tracking and breaking down critical creative signals including Click-Through Rate (CTR), hook rate, hold rate, conversion rate, CPA, and blended ROAS impact. - Identifies visual and psychological patterns within high-performing assets to deliver definitive recommendations on what to scale, iterate, or pause. - Controls the implementation of structured creative testing frameworks, spanning isolated hook testing, CTA comparison, and static vs. video matrix experimentation. - Enforces absolute Quality Assurance (QA) standards inside advertising accounts prior to campaign launches. - Delivers authoritative strategic guidance regarding creative-to-targeting alignment. - Maintains meticulous, centralized testing logs and asset libraries via project management interfaces (e.g., Asana). Benefits - A dependable full-time monthly contractor salary of $2,400 USD matched with a dedicated growth path in performance creative metrics. - Take control of the creative matrix and testing analytics pipeline for an expanding, data-obsessed growth portfolio. - Execute complex multi-channel creative strategies entirely from your home office while staying tightly synchronized with an expert distributed agency squad.