• Creative strategy & concept: You analyze clients’ target audiences and brands in depth • Hands‑on production & AI integration: You work fully autonomously on production tasks • Development of the AI toolstack: You stay on top of trends and continuously evaluate new AI-powered design, video and copywriting tools • Direct-response copywriting: You craft precise ad copy, captions and video overlays • Data-driven iteration: Based on direct feedback from our Growth Specialists, you identify winning creatives

• You run all paid media on Meta for our program • You own the numbers, diagnose at the concept level • You write the message for ads, VSL, book-a-call page • You'll help own strategy and scripting for organic content • You'll run a weekly group coaching call with our students

Role Description This seat runs paid acquisition for our program: high-level B2B media on Meta, and the creative going into it. You run the ads AND you build the angles, hooks, and copy that make them work. Those aren't separate jobs here. A media buyer who can't talk creative is only half the picture, and so is a creative who can't run the account. We're looking for both, at a high level, in one person. This is a senior seat. If you've been running serious B2B spend and building the creative behind it, we'd love to talk. What you'll own - Media buying: You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision. - Creative strategy and copy: You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. - Organic: Instagram organic and YouTube organic are part of our client acquisition ecosystem. - Coaching: You'll run a weekly group coaching call with our students, showing them what's working in our ads right now. Who you'll work with - You report to Dave and Gill, the founders. - You work closely with both of us; this isn't a hand-off-and-disappear seat. - You work alongside our editors and designers, who handle production. What you've done — both halves, both at a high level - Media buying: - You've run B2B paid media at a high level, national campaigns, six figures a month in spend. - B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses. - Deep on Meta; you read an account and know what the data is telling you. - Creative: - Direct-response copywriting is one of your strongest skills. - A track record of original concepts and angles, not just variations of someone else's idea. - A genuine point of view on creative; you study the space and know what's working right now. - Both: - You can explain why an ad works to someone less experienced without drowning them in jargon. - Portfolio or work samples, we'd love to see the work. Logistics - Able to work 9am–6pm ET. - Located in the US or Canada. Required, you work directly with our team. Preferred (not required) - Google Ads and YouTube Ads experience. - AI built into your workflow. - Experience with organic content or growing an audience of your own. What you'll get - $120K–$150K OTE. Base plus performance. - Full medical, dental, and vision. - Paid time off. - Fully remote. - Direct access to the founders who've built real agencies. Shortlisted candidates Shortlisted candidates do a paid trial project: take one of our offers and build the creative spine for it, a batch of distinct angles each speaking to a different reason an agency owner would need us, a VSL hook and opening, and a walkthrough of how you'd structure and read the account to know if you were right. We pay for your time, and it's the closest thing to the actual job you'll see in any interview. This team is going somewhere. The only question is whether you're on it. If you're the one, you'll know it reading this. Apply, and let's find out.

Role Description Rankings.io helps elite law firms dominate the digital landscape, generate qualified leads, and sign more cases. We're hiring a Creative Specialist (Paid Media) to produce high-performing ad creative across paid social, programmatic/display, YouTube, Google, landing pages, and other digital advertising placements. This is not a social media manager or organic content role. This is a hands-on paid media creative production and design role. You'll turn campaign strategy, audience insights, offers, hooks, scripts, and performance data into polished, compliant, conversion-focused assets, including: - Static ads - Animated ads - HTML5/programmatic display - Short-form video edits - Motion graphics - Thumbnails - Landing page visuals - Creative testing variations The ideal candidate has at least 4 years of relevant experience and a portfolio that showcases high-quality paid media creative. The work needs to look strong, communicate quickly, follow platform and legal advertising requirements, and drive measurable campaign performance. While paid media is your primary focus, you'll also collaborate with the broader Creative team and may occasionally support other marketing or design initiatives as business needs evolve. Qualifications - 4+ years producing digital advertising creative, paid media assets, performance marketing campaigns, or conversion-focused design work. Agency experience preferred. - A portfolio that demonstrates significant paid media experience is required. - Expert-level proficiency in Canva and the Adobe Creative Suite, including After Effects. - Hands-on experience editing short-form paid video; cutdowns, pacing, overlays, captions, subtitles, resizing, and light motion graphics. - Experience creating or supporting HTML5, animated display, or programmatic ad assets. - Strong command of paid media creative specs and best practices across Facebook, Instagram, LinkedIn, YouTube, Google, and programmatic/display. - Ability to design for performance goals; CTR, conversion rate, lead generation, message clarity, and audience action. - Strong visual hierarchy, layout, typography, brand adaptation, and campaign design skills. - Working knowledge of CRO, UX principles, landing page creative, and how design and messaging influence user behavior. - Ability to adapt creative across different law firm brands while maintaining clarity, professionalism, authority, and legal advertising appropriateness. - Comfortable in a fast-paced remote environment with multiple stakeholders, quick turnarounds, and performance-driven priorities. - Fluent and eager with AI tooling, with a clear interest in using it to improve speed, quality, variation output, QA, and workflow efficiency. - Strong organization and communication; clean file management, clear handoffs, and reliable follow-through. - A collaborative mindset with the flexibility to contribute to other creative projects across the marketing team when needed. Requirements - Experience with law firms, legal marketing, healthcare, finance, or another regulated industry (Nice to Have). - Landing page design or conversion-focused web creative (Nice to Have). - Experience using Figma to create or collaborate on website designs, landing pages, and other digital marketing assets (Nice to Have). - Programmatic/display platforms and ad trafficking experience (Nice to Have). - Ability to write or refine short ad copy; hooks, headlines, CTAs, and micro-copy (Nice to Have). - Photography, thumbnail design, or advanced video editing (Nice to Have). - Experience building reusable design systems, asset libraries, and scalable templates (Nice to Have). - A versatile design background with the ability to support a variety of creative projects (Nice to Have). Benefits - Starting Salary of $60,000 - Fully Remote - Unlimited PTO - $100 Wellness Reimbursement Program - Quarterly training stipend for Professional Development - 401(k) with 3% Employer match (Safe Harbor) - 100% Employer-Paid Health Insurance What to Expect in the Interview Process - Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI. - One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. - Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview. - Creative Role Assessment (When Applicable): Candidates may be asked to complete a paid test project designed to evaluate technical skills, creative thinking, and overall approach.