FE International, Inc.

• Design and execute multi-channel lead generation campaigns (inbound and outbound) to drive qualified deal flow and prospect engagement • Build and manage cold outreach sequences (email and LinkedIn) targeting business owners, investors, and strategic buyers • Continuously test and optimize outreach messaging, cadence, targeting, and list quality for better response and conversion rates • Use tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to build and qualify prospect lists • Own day-to-day management of HubSpot (or equivalent): workflows, list segmentation, lead scoring, and campaign tracking • Maintain CRM data hygiene, pipeline reporting, and attribution tracking in partnership with the deal origination team • Build and manage nurture sequences aligned to the buyer and seller journey • Manage email deliverability, domain health, and sending reputation • Collaborate with cross-functional teams to deliver high-quality marketing initiatives • Analyze campaign performance and optimize for better results

• Design and build scalable backend systems for a high-performance SaaS product • Architect and implement RESTful APIs to support web and product features • Translate product requirements into efficient system and database designs • Optimize system performance for speed, scalability, and reliability • Design data flow across services involving search, caching, and asynchronous processing • Build and maintain secure and reliable cloud-based infrastructure on AWS • Implement and manage containerized services for deployment and scaling • Ensure system observability through logging, monitoring, and error tracking • Collaborate with product and engineering teams to define technical solutions • Participate in architecture decisions for scaling multi-tenant SaaS systems • Identify bottlenecks in existing systems and implement performance improvements • Ensure code quality through reviews, testing practices, and engineering standards

• Drive acquisition, activation, and retention across multiple SaaS products • Build and optimize user journeys and conversion funnels • Execute SEO fundamentals, including on-page optimization, content optimization, and technical hygiene • Drive AEO and LLM (GEO) optimization to improve visibility across AI-powered search and generative platforms • Launch, manage, and optimize paid campaigns across Google, Meta, and LinkedIn • Own campaign strategy, targeting, testing, budget allocation, and performance optimization • Track, analyze, and improve performance metrics to maximize traffic, leads, and ROI • Own performance tracking (GA4, GSC, dashboards, UTMs) • Run A/B tests and structured experiments • Apply CRO principles to improve conversion rates • Translate data into actionable growth insights • Strong understanding of AI systems and how to apply them to automate business processes • Design and build AI agents that execute multi-step workflows autonomously • Integrate agents with tools like Zapier, Make, n8n, CRMs, and marketing platforms • Develop high-quality prompts and structured outputs for reliable performance • Implement guardrails, testing, and monitoring to ensure scalability and accuracy

• Source new clients and deal flow from your network, targeting founder-led companies, institutional investors, family offices, and corporate sellers primarily in software, e-commerce, and technology. • Lead execution of buy-side, sell-side, and capital raise mandates including valuation, strategic positioning, negotiations, due diligence coordination, and closing. • Act as the client’s lead strategic advisor, helping define exit strategies, capital structuring, and positioning for acquirers and investors. • Work independently alongside FE International’s internal teams (marketing, financial analysis, CRM, buyer development, and legal) to deliver best-in-class outcomes. • Participate in firm growth initiatives, knowledge sharing, and help elevate the Firm’s reputation and standards.