Driftrock's mission is to become the world-leading automotive and e-mobility marketing software platform, and help accelerate the transition to clean transport. We work with some of the world's biggest brands, including BMW, BYD, Mercedes-Benz and Volvo. We've been building since 2013, and our work enables billions of euros in vehicle sales every year. We're a close, fully remote team of 35 people across engineering, design, customer success, performance and commercial, spread across the world. We're at the cutting edge of marketing technology, with plenty of room to unlock value from data and to help speed up the shift to electric vehicles.
Product Marketing Manager
Location
GMT to GMT+4
Posted
8 days ago
Salary
£45K - £60K / year
Seniority
Lead
Job Description
Product Marketing Manager
Driftrock Limited
Role Description Driftrock is hiring a Product Marketing Manager to own the go-to-market assets and sales enablement that help the world's biggest automotive brands choose us, and choose us again. Why this role exists: - Driftrock has strong positioning, a differentiated platform story, and growing proof points. - No one yet whose job it is to turn them into the GTM assets the commercial team needs to close deals. - The sales conversation is getting more complex due to the EV transition, new market expansion, and increasing pressure to prove marketing ROI. This is the first dedicated product marketing hire at Driftrock. You'll own the GTM asset library from day one, including: - Sales decks - One-pagers - Battlecards - Product launch materials What you'll own - The full go-to-market asset library. - Every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win deals. Your first 90 days - By day 30: Audited existing sales assets, embedded with the commercial team, and shipped an updated core sales deck. - By day 60: Core GTM library complete, product one-pagers, competitive battlecards, and objection-handling frameworks live and in use by the sales team. - By day 90: First product launch handled end-to-end; full sales enablement toolkit built out; at least one customer case study published. What you'll be doing - Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning. - Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks. - Lead go-to-market for new product launches, own positioning, messaging, and launch assets. - Research customers and market trends, translating insights into sharper positioning and messaging. - Partner with Commercial and Customer Success to produce customer case studies. - Support Driftrock's thought leadership programme with guides, articles, and data-led insight content. Qualifications - Proven track record building GTM sales assets, decks, one-pagers, battlecards in a B2B SaaS environment. - Strong writer who can simplify complex technical products into clear, differentiated narratives. - Comfortable working directly with sales and commercial teams. - Strong design eye, producing on-brand, professional materials. - A self-starter who sets their own priorities and works with autonomy. Bonus points - Background in automotive, mobility, or adjacent B2B verticals. - Familiarity with competitive positioning frameworks. - Track record in a similar-sized scale-up (20–50 people). - Experience with lead generation, marketing automation, or AdTech products. Benefits - Remote-first and flexible working culture. - Share options in Driftrock on founder-friendly, tax-efficient EMI terms. - Comprehensive Vitality health cover. - 24 to 28 days' holiday, plus bank holidays. - Pension contributions, life assurance, and income protection. - Electric car salary-sacrifice scheme. - Enhanced maternity and paternity leave. - A learning budget for books, courses, and conferences. - Perks and discounts via CharlieHR. Our hiring process - A short intro call to cover the basics. - A conversation with the hiring manager about your experience. - A practical task or working session based on real challenges. - A final conversation with the team. Inclusion at Driftrock Driftrock is an equal-opportunity employer. We welcome applicants of every background, identity, and life experience.
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