• Lead, mentor, and scale the product marketing organization. • Drive the overarching go-to-market framework for Optro’s portfolio. • Synthesize complex technical capabilities into compelling narratives that resonate with C-suite buyers. • Own the commercial architecture of our offerings. • Support the global ecosystem strategy with co-marketing programs and channel enablement. • Lead a dedicated function to monitor and analyze market shifts. • Support the customer advocacy function to integrate the voice of the customer.

• Own sales enablement materials, including decks, one-pagers, talk tracks, objection handling, competitive framing, and account-relevant proof points. • Own market positioning and messaging — how we talk about Altruistiq, where we are differentiated, which buyer problems we solve, and why enterprise customers buy from us. • Own product narrative and go-to-market readiness — translating roadmap developments and product releases into clear, externally useful stories for prospects, customers, and internal teams. • Own product-related content across the website, launch materials, campaigns, and customer-facing assets. • Own tone of voice, brand guidelines, and content approval processes so that content is consistent, high quality, and not published without the right review. • Produce high-quality written content yourself, including product release content, website copy, white papers, thought leadership pieces, and sales collateral. • Build and maintain a customer proof point library by use case, buyer challenge, and account type. • Drive competitive intelligence so the commercial team understands where we win, where we lose, how competitors position themselves, and how our story needs to adapt. • Partner closely with Product, Sales, Customer Success, and the rest of Marketing to keep messaging, field feedback, launches, and commercial priorities aligned. • Support the outbound and account-based motion with sharper messaging, clearer campaign angles, and better product stories for target accounts.

• Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities. • Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives. • Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership. • Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption. • Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders. • Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes. • Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications. • Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends. • Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives. • Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle. • Drive adoption and utilization of enablement resources while continuously optimizing programs based on field feedback and business outcomes. • Lead development of repeatable commercial frameworks that connect Swoop’s portfolio to common customer objectives, therapeutic area opportunities, and market challenges. • Partner with Sales, Client Success, Product, Analytics, and Partnerships teams to create scalable narratives and strategic sales plays that support business growth. • Examples include drug lifecycle strategies, therapeutic area frameworks, audience intelligence opportunities, channel-based activation strategies, patient engagement models, adherence programs, and emerging market opportunities. • Continuously evaluate industry trends and customer needs to ensure commercialization frameworks remain differentiated, relevant, and actionable. • Own strategy and enablement resources supporting Innovation Days, executive briefings, strategic account planning, and QBRs. • Partner with Sales, Client Success, Product, and Brand teams to create scalable customer engagement programs that strengthen executive relationships and drive growth. • Support strategic account planning efforts through market insights, customer opportunity frameworks, and executive-level storytelling. • Lead commercialization support strategy for strategic partnerships and alliance programs. • Equip Partnerships teams with the messaging, resources, training, and sales plays needed to effectively position Swoop’s value proposition. • Support partner onboarding, co-marketing initiatives, and joint commercialization efforts. • Monitor industry trends, competitive activity, regulatory changes, customer needs, and emerging healthcare marketing opportunities. • Establish processes that capture field insights and customer feedback and translate them into actionable recommendations for Product and Executive leadership. • Serve as a key advocate for market and customer needs throughout the organization. • Foster strong partnerships across Product, Engineering, Sales, Partnerships, Client Success, Analytics, and Marketing teams. • Communicate strategic priorities, business performance, market insights, and commercialization outcomes to executive leadership. • Present recommendations, performance metrics, market opportunities, and growth strategies to senior stakeholders.

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. • Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. • Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. • Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. • Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. • Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.