• Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities. • Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives. • Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership. • Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption. • Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders. • Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes. • Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications. • Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends. • Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives. • Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle. • Drive adoption and utilization of enablement resources while continuously optimizing programs based on field feedback and business outcomes. • Lead development of repeatable commercial frameworks that connect Swoop’s portfolio to common customer objectives, therapeutic area opportunities, and market challenges. • Partner with Sales, Client Success, Product, Analytics, and Partnerships teams to create scalable narratives and strategic sales plays that support business growth. • Examples include drug lifecycle strategies, therapeutic area frameworks, audience intelligence opportunities, channel-based activation strategies, patient engagement models, adherence programs, and emerging market opportunities. • Continuously evaluate industry trends and customer needs to ensure commercialization frameworks remain differentiated, relevant, and actionable. • Own strategy and enablement resources supporting Innovation Days, executive briefings, strategic account planning, and QBRs. • Partner with Sales, Client Success, Product, and Brand teams to create scalable customer engagement programs that strengthen executive relationships and drive growth. • Support strategic account planning efforts through market insights, customer opportunity frameworks, and executive-level storytelling. • Lead commercialization support strategy for strategic partnerships and alliance programs. • Equip Partnerships teams with the messaging, resources, training, and sales plays needed to effectively position Swoop’s value proposition. • Support partner onboarding, co-marketing initiatives, and joint commercialization efforts. • Monitor industry trends, competitive activity, regulatory changes, customer needs, and emerging healthcare marketing opportunities. • Establish processes that capture field insights and customer feedback and translate them into actionable recommendations for Product and Executive leadership. • Serve as a key advocate for market and customer needs throughout the organization. • Foster strong partnerships across Product, Engineering, Sales, Partnerships, Client Success, Analytics, and Marketing teams. • Communicate strategic priorities, business performance, market insights, and commercialization outcomes to executive leadership. • Present recommendations, performance metrics, market opportunities, and growth strategies to senior stakeholders.

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. • Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. • Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. • Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. • Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. • Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.

Role Description This position is responsible for supporting the execution of sweepstakes campaigns, promotional events, and player lifecycle initiatives on the Skillz platform. The role will directly drive player acquisition, engagement, and conversion through the successful execution of sweepstakes campaigns, including no-purchase-necessary promotions, limited-time offers (LTOs), coin bundle events, and seasonal sweepstakes activations. Working closely with Product Marketing, Analytics, Product, and Compliance teams, this hire will help ensure the Sweepstakes campaign calendar is executed seamlessly while contributing to improvements in key metrics such as pMAU, depositor conversion rate, and D30 retention. Responsibilities - Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers). - Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases. - Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events. - Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics. - Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results. - Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence. Key Competencies - Sweepstakes & Promotional Campaign Execution: Ability to plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellence. - Player Lifecycle & Retention Strategy: Understanding of player acquisition, engagement, retention, and conversion strategies, with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention. - Cross-Functional Collaboration: Proven ability to work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately, on time, and in alignment with business objectives. - Data Analysis & Performance Optimization: Ability to analyze campaign performance data, identify trends and opportunities, and make data-driven recommendations to improve promotional effectiveness and player engagement outcomes. - Regulatory & Compliance Awareness: Familiarity with sweepstakes regulations, promotional compliance requirements, and operational processes necessary to ensure campaigns adhere to legal and platform guidelines. Experience - Bachelor's degree in Marketing, Business, Communications, or a related field. - 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing. LiveOps experience is a strong plus. - Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer). - A/B testing and data-driven decision-making experience. - Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus. Benefits - 100% coverage for medical, dental, and vision for you and your dependents. - 401K matching, equity incentives, pre-tax benefit options, and more. - Meditation and mental health resources, physical fitness coaching and classes, family planning assistance, virtual therapy sessions, and more. - Competitive PTO and company holidays. - FIRY operates in a five-day-a-week, collaborative office environment at our 36,000+ square foot Las Vegas headquarters. Free daily lunch, snacks, a full-size gym with showers, commuter benefits, team events, and more.

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. • Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. • Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. • Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. • Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. • Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.