• Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials. • Develop and maintain a nuanced voice matrix; leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators. • Translate complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials into human-centric stories that move people to act, donate, or advocate. • Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving brand guidelines so that every touchpoint feels unmistakably "us." • Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement. • Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement. • Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing; analyze copy effectiveness, and iterate to maximize ad spend efficiency and deepen audience connection. • Brainstorm with graphic designers, marketing, PR to co-create campaigns where strategy, words, and imagery work together to achieve goals. • Serve as a collaborative, supportive resource for internal program and development teams, helping develop, polish, edit, and tailor their specialized content to meet specific audience expectations and brand consistency. • Provide guidance, creative inspiration, and constructive review for team members, helping them stretch their creative muscles. • Lead project workflows from a copy perspective, developing detailed, inspiring copy strategies and guidelines to set expectations, timelines, and budgets.

• Create and update digital and direct mail servicing communications • Monitor and track campaigns throughout the creative process while providing guidance and influence as needed • Maintain and update templates and tools in accordance with Brand guidelines • Proofread peer content and provide editorial and design feedback • Help support and implement process improvement recommendations that focus on increased efficiency and reducing cost • Ensure communications remain in compliance with company policies and procedures and maintain internal audit document files • Communicate the creative details and timelines with all key stakeholders • Deliver quality work, on time, with exceptional attention to detail • Ad-hoc projects as assigned

Role Description We are looking for a Senior Copywriter to join our strong and growing team. If you have experience with healthcare advertising, a passion for creativity, and curiosity for why people make the health decisions they do, this may be a role for you. You will report to the Creative Director, Copy, and this opportunity is fully remote and based out of our office in Manhattan. - Take ownership of your brands and lead the copy development of your assigned work with oversight from an experienced Creative Director. - Work in partnership with art, strategy, project management, and account leads to create conceptual work, tactics, and other research-based solutions – guiding them from brief through execution. - Demonstrate creative expertise while executing tactics in print, digital, social, and motion, for both healthcare professionals and consumers. - Create and execute work for pitches, campaign concepts, and brand planning—presenting your work internally and to clients. - Present and defend your work internally and to clients and regulatory teams. - Be a true team player working with colleagues to ensure a collective vision is being brought to life through your words and creative product. Qualifications - An experienced creative writer with 4+ years of experience—able to translate complex ideas into impactful messaging and compelling content. - A storyteller—capable of telling an impactful story through the use of words and images, working hand-in-hand with art partners. - A true professional—able to receive feedback, consider it thoughtfully, and always execute with a strategy-first approach. - Naturally curious—a lifelong learner who keeps up with developments in the marketplace, pop culture, trends, technologies, and how they all work together to impact our work. - A good human—displays class in all you do and is a person with whom others want to work. - Committed—purposely camera-on whenever possible and intentionally collaborative. Benefits - Fully remote work environment. - Outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off. Compensation $80,000 — $110,000 USD

• crafts compelling and persuasive copy that aligns with the brand’s voice, product positioning, and marketing goals • collaborates closely with the content and creative strategy team • create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities • adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement • translate complex ideas into clear, accessible language, particularly in financial and insurance contexts • contribute to campaign development, including creating message variations that support audience segmentation and performance goals • develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications • partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging • maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes • manage multiple projects and timelines effectively in a dynamic, fast-paced environment • continuously build knowledge of the organization’s brand, products, and services • support an inclusive, collaborative, and creative team environment