Our client is looking to add a Senior Product Marketing Specialist to bring clarity, momentum, and direction to how they position, launch, and enable their products. In this role, you'll focus exclusively on product marketing — shaping messaging, crafting go-to-market materials, and driving alignment across Product, Sales, and Marketing. It's a hands-on role for a rising product marketing professional ready to take the next step in their career: executing key initiatives today while helping define what great product marketing looks like for our team moving forward. You'll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates' expertise in content, design, and digital to ensure our positioning and launches land with impact. Core Responsibilities Positioning & Messaging: Help refine and formalize value propositions and messaging frameworks that differentiate our client's product in the higher education facilities market. Translate technical product capabilities into clear, customer-centered stories that speak to campus operations professionals. Contribute to the development of consistent messaging across channels, campaigns, and product touchpoints. Help refine and formalize value propositions and messaging frameworks that differentiate our client's product in the higher education facilities market. Translate technical product capabilities into clear, customer-centered stories that speak to campus operations professionals. Contribute to the development of consistent messaging across channels, campaigns, and product touchpoints. Sales Enablement: Develop and maintain tools that help the Sales team position our solutions — including pitch decks, one-pagers, competitive summaries, and talking points. Collaborate with Sales and Product teams to ensure messaging is accurate, relevant, and consistent. Support internal enablement sessions that reinforce value messaging and product differentiation. Develop and maintain tools that help the Sales team position our solutions — including pitch decks, one-pagers, competitive summaries, and talking points. Collaborate with Sales and Product teams to ensure messaging is accurate, relevant, and consistent. Support internal enablement sessions that reinforce value messaging and product differentiation. Go-to-Market Strategy & Launches: Plan and execute go-to-market activities for product launches, enhancements, and key initiatives in collaboration with Marketing, Product, and Sales. Create launch briefs, rollout communications, and customer-facing assets that drive awareness and adoption. Track GTM performance metrics and contribute insights to improve launch effectiveness over time. Plan and execute go-to-market activities for product launches, enhancements, and key initiatives in collaboration with Marketing, Product, and Sales. Create launch briefs, rollout communications, and customer-facing assets that drive awareness and adoption. Track GTM performance metrics and contribute insights to improve launch effectiveness over time. Market & Customer Insights: Gather market, competitor, and customer insights to inform messaging, content, and go-to-market decisions. Conduct customer interviews and collaborate with Customer Success to capture stories, pain points, and proof points. Translate insights into actionable recommendations for product positioning and marketing opportunities. Gather market, competitor, and customer insights to inform messaging, content, and go-to-market decisions. Conduct customer interviews and collaborate with Customer Success to capture stories, pain points, and proof points. Translate insights into actionable recommendations for product positioning and marketing opportunities. Cross-Functional Collaboration: Act as the connector between Product, Sales, and Marketing to align priorities and ensure clear communication. Support Product Management in articulating and communicating value throughout the product lifecycle. Act as the connector between Product, Sales, and Marketing to align priorities and ensure clear communication. Support Product Management in articulating and communicating value throughout the product lifecycle.