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Connected Solutions for the Office of the CFO
Director, Corporate Marketing – Data + Analytics
Location
United States
Posted
100 days ago
Salary
0
Seniority
Lead
Job Description
Director, Corporate Marketing – Data + Analytics
insightsoftware
• Partner with VP of Marketing on brand strategy, positioning evolution, category creation, and go-to-market planning as we work through a brand consolidation initiative. • Partner with VP of Corporate Marketing to design elegant brand architecture. • Ensure brand compliance and consistency across all marketing materials, campaigns, and customer touchpoints. • Build and maintain relationships with key industry analysts including Gartner, IDC, and other relevant firms. • Develop and execute end-to-end events strategy including industry conferences, user conferences, executive briefings, and sponsored activations. • Own creative strategy for D + A business unit translating brand positioning and category narrative into compelling visual storytelling across all channels. • Develop content strategy that establishes D&A as category innovators in embedded analytics and as an AI Semantic Platform. • Build high-performing corporate marketing team through clear goal setting, regular coaching, performance management, and career development.
Job Requirements
- 8+ years of B2B marketing experience in enterprise software
- 3+ years personally executing brand strategy, analyst relations, events programs, or corporate communications at a strategic level
- 2+ years people management experience building and developing marketing teams
- Demonstrated success with brand consolidation, portfolio rationalization, or post-acquisition integration
- Demonstrated fluency with AI platforms like Claude, ChatGPT, Gemini, and Copilot
- Analyst relations mastery: experience briefing analysts and positioning products in Gartner Magic Quadrants or Forrester Waves
- Events execution expertise: Hands-on experience managing trade show logistics, sponsorships, booth design, vendor relationships, event budgets ($300K+), and on-site activation
- Technical fluency: Ability to understand and translate complex technical products (semantic layers, data virtualization, embedded analytics)
- Proven player-coach capability: ability to work strategically while rolling up sleeves for tactical execution
- Strong written and verbal communications skills with ability to present to C-suite, board members, analysts, media, and external audiences
- Self-starter mentality: Comfortable working independently, managing vendors directly, and driving results without large support teams
- Bachelor’s degree required.
Benefits
- All your information will be kept confidential according to EEO guidelines
- Background checks are required for employment with insightsoftware, where permitted by country, state/province.
- At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.
- We are proud to be an equal opportunity workplace.
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