• Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in France / Benelux. • Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints. • Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the France / Benelux region. • Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms. • Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement. • Use data to analysis campaign performance and optimise for future success. • Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region. • Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts. • Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations. • Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies. • Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence. • Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success.

• Support day-to-day marketing execution across digital channels • Help brands grow visibility, engagement, and demand • Focus on hands-on implementation—supporting social media, content creation, campaign execution, analytics, and marketing operations • Work closely with marketing teams to keep initiatives moving forward • Ensure consistent execution and maintain organized marketing workflows • Manage social media, content creation, and campaign execution • Track performance using analytics and platform insights • Maintain organized marketing assets and documentation

• Execute lifecycle marketing programs to engage new and existing health systems and clinical partners. • Project manage integrated marketing campaigns across digital and traditional channels, collaborating with cross-functional marketing teams. • Manage execution of webinars, including topic development, speaker coordination, promotion, and follow-up. • Create and maintain presentation decks, co-branded collateral, and referral toolkits for health system administrators and provider partners. • Partner closely with the Lyra customer success team to identify expansion opportunities and support account growth within existing partners. • Collaborate cross-functionally with clinical, product, and leadership teams to ensure messaging is accurate, cohesive, and aligned with clinical best practices. • Create educational content that resonates with provider and patient audiences. • Monitor and analyze campaign performance using KPIs such as engagement, conversions, referral volume, and ROI; report insights and recommendations to stakeholders. • Maintain Lyra’s brand voice and ensure all marketing materials adhere to ethical, compliant, and sensitive standards for mental health marketing.

• Define and build customer advocacy programs • Turn real customer usage and outcomes into compelling proof assets • Identify, tier, and activate customer champions within UserEvidence • Create reusable best-practice materials and examples • Contribute to practitioner-first content • Partner with Sales and Customer Success to ensure structured customer proof shows up in revenue conversations • Work closely with Product Marketing, Sales, and CS to embed customer credibility across our GTM motion