• Develop and execute targeted partner marketing programs that drive platform adoption, activation, and long-term engagement. • Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention. • Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions. • Create Campaign-in-a-Box kits specifically designed for partners, enabling rapid time‑to‑market for co-branded or white‑label campaigns. • Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis. • Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights. • Partner with Channel Marketing leadership to design and implement a structured partner loyalty program. • Develop program framework, qualification criteria, benefits structure, and promotional strategy. • Manage ongoing communication, engagement tracking, and optimization of the loyalty program to ensure sustained partner participation and measurable impact.

• Conduct AI research and prototyping to support emerging martech initiatives • Create and maintain martech documentation for tools and processes • Contribute to reporting and analytics to measure technology performance and usage • Support tool and process improvements to enhance marketing operations • Assist with quality assurance and testing of marketing systems and integrations

• Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in France / Benelux. • Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs, ensuring brand consistency across all touchpoints. • Work alongside retailer marketing & commercial teams to enhance WHOOP brand positioning across the France / Benelux region. • Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms. • Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement. • Use data to analysis campaign performance and optimise for future success. • Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region. • Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts. • Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations. • Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies. • Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence. • Build and maintain strong relationships with regional cluster to drive alignment across operations, marketing, product, and finance and ultimate commercial success.

• Support day-to-day marketing execution across digital channels • Help brands grow visibility, engagement, and demand • Focus on hands-on implementation—supporting social media, content creation, campaign execution, analytics, and marketing operations • Work closely with marketing teams to keep initiatives moving forward • Ensure consistent execution and maintain organized marketing workflows • Manage social media, content creation, and campaign execution • Track performance using analytics and platform insights • Maintain organized marketing assets and documentation