Rankings

Role Description You lead the content team at Rankings.io and own the system that produces accurate, compliant, on-brand, high-performing legal content at scale. You build, coach, and develop the content managers and writers, set the standard for what good looks like, and create a culture where people do their best work and own their results. You own the editorial quality system and the final escalation path — ensuring the team has the standards, training, workflows, and accountability to produce excellent work consistently, without quality depending on you personally catching every issue. You don’t set content strategy or decide what gets written; you make sure the team that writes it is strong, and that what it produces performs and is right for the client every time. This is not a fit for someone who wants to personally write most of the content, operate primarily as an SEO strategist, or be the only person capable of catching quality issues. This role is for someone who builds the team, systems, and standards that make quality repeatable. What You Own - The content team — the content managers and writers, including the EEAT Content Manager. Their performance, growth, and consistent output against standard are yours. - Team development — coaching writers, editors, and managers, building their skills, and growing the next layer of editorial leadership so the team gets stronger over time. - People management rhythms — regular 1:1s, direct feedback, performance management when needed, hiring support, onboarding, role clarity, and growth paths for the content team. - Team culture and morale — a healthy, accountable, high-standard environment where people issues get surfaced and resolved at your level, not escalated upward. - The editorial quality system — the standards, workflows, training, and accountability that produce clean, consistent execution across every page type, so quality doesn’t depend on you personally reviewing everything. - Content accuracy and compliance — correct brand names every time, accurate client-specific information on every page, adherence to legal marketing and advertising laws, and legal information that is relevant and correct for the client’s practice area and jurisdiction. - Brand fidelity — every piece matches the client’s tone, voice, and brand before it leaves the building. - Content effectiveness — that what we publish performs in both traditional organic search and AI-driven search, and follows SEO best practices. - The content standards and SOPs that govern how the team writes, edits, and reviews — kept current as the landscape shifts. Your Number - Primary: Content quality and execution health — first-pass QA rate, post-publish error rate (wrong or missing brand names, incorrect client-specific information, legal-marketing or legal-accuracy issues), brand and compliance accuracy, and consistency against documented standards. This is what the role directly controls. - Supporting: Content performance vs. roadmap targets — the share of published content that achieves its intended SEO/visibility outcome (ranking movement, qualified organic traffic, AI-search citation) within the expected window. How you do the Job - You lead people. You run a team of content managers and writers — you coach them, develop them, hold them to a standard, and handle the performance and culture work that comes with that. - You own the quality system. Rather than personally catching every issue, you build the standards, workflows, training, and accountability that let the team produce excellent, accurate, on-brand, compliant work consistently. - You work primarily in: - Claude — your primary work surface for editorial judgment, quality governance, and accuracy and compliance review. - ClickUp — where content work and team tasks live; you direct, review, and manage your team through it rather than chasing status manually. - Notion — the doctrine library where content SOPs and standards are documented and kept current. - Ahrefs — to ground content performance review in real data. - You know SEO well enough to hold content to best practice, and you know legal marketing and advertising rules well enough to catch what a writer or strategist would miss. AI-Native Requirements - Owns the quality bar for what AI ships — governs the output of the article-drafting and content-qa skills, routing clean passes efficiently and personally governing the escalation and writer-feedback loop where AI surfaces problems. - Uses AI to enforce accuracy and compliance at scale — directs Claude to check for missing or incorrect brand names, client-specific detail errors, and legal-marketing red flags rather than relying solely on manual line-by-line review. - Uses Claude to surface quality patterns and recurring error types across the portfolio before doing manual analysis. - Directs Claude via ClickUp and Ahrefs to pull client data, brand details, and ranking signals without manual copy-paste. - Flags recurring content-workflow and QA bottlenecks to AI Ops for automation rather than absorbing manual workarounds. - Treats content built to perform in AI-driven search as a standard expectation, not an experiment — and makes sure the team knows how to meet it. Success Looks Like - At 6 months: The content team operates against a documented, current standard, and post-publish accuracy and compliance errors have dropped to near zero. - At 6 months: Team-level people and performance issues are being surfaced and resolved at your level. - At 12 months: Has developed the content managers and writers measurably — stronger output, clearer ownership, and at least one person grown into more responsibility. - At 12 months: Has built a team culture where the bar is self-sustaining — quality, accuracy, and brand fidelity no longer depend on you catching everything personally. - At 12 months: Client content is demonstrably performing in both organic and AI-driven search, with the team producing it consistently and on standard. Qualifications - Proven people leadership — you have built, coached, and developed a content or editorial team, managed performance directly, and owned the culture of a group. - Strong editorial command — you set a clear quality standard and hold a team accountable to it, across tone, accuracy, and brand. - Working knowledge of SEO and of legal marketing and advertising rules — enough to hold content to best practice and catch compliance and legal-accuracy issues. - Holds a high personal bar and refuses to let content go out merely adequate, off-brand, or unverified. - Bias toward action and follow-through — owns outcomes and team issues alike, moves decisions forward, and doesn’t wait to be chased. - Embraces and drives change — acts through ambiguity rather than waiting for perfect conditions. - Fluent and eager with AI tooling — sees automation as how the team operationalizes speed and quality at scale. Benefits - Starting Salary of $90,000; with compensation commensurate with experience - Fully Remote - Unlimited PTO - $100 Wellness Reimbursement Program - Quarterly training stipend for Professional Development - 401(k) with 3% Employer match (Safe Harbor) - 100% Employer-Paid Health Insurance What to Expect in the Interview Process - Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI. - One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. - Introductory Zoom Interview: Candidates who move forward will meet with the Hiring Manager(s) for a live Zoom interview. - Leadership Interview: Candidates advancing to the next stage will participate in a Zoom interview with our SVP of Digital Performance and Chief Operating Officer. - Executive Interview: Finalists will meet with our CEO or President for a final Zoom interview.

Role Description We're looking for a Director of Media who is, first and foremost, a production house operator — someone who has built and run content engines and understands how long-form media creates trust, grows audiences, and turns listeners into true believers. You'll run a fully internal media production house with the creative latitude of a media brand and the commercial accountability of a marketing function. The content you build will be the primary vehicle through which Rankings.io maintains its authority across the legal marketing landscape — and increasingly, the foundation of how we show up in AI-driven search. Curiosity is welcomed, innovation is expected. What You'll Own - Content Production & Repurposing - Own the long-form content engine: editorial calendar, pillar content strategy, and the repurposing system that turns one episode into a full suite of channel-specific assets. - Set and maintain production standards worthy of a media house: editorial rigor, consistent voice, and content PI attorneys share with colleagues. - Lead development of new shows, content lines, and formats that extend reach and deepen audience relationships. - Generative Search Visibility - Design pillar content to fan out across the specific, narrow questions our audience is asking AI tools. - Coordinate topic planning to cover the full surface area of core issues — operational, financial, and strategic pain points — not just marketing angles. - Stay current on how generative search is evolving and adjust strategy accordingly. - Audience Growth - Own systematic growth strategies across podcast, newsletter, YouTube, and cross-channel distribution. - Use audience data and engagement signals to continuously refine editorial direction. - Channel Leadership - Podcast: Personal Injury Mastermind and future shows. - Newsletter: Content direction and subscriber growth. - Magazine: Editorial development for PIM Magazine. - YouTube: Content strategy and discoverability. - Attribution & Performance - Own UTM architecture across all media channels with consistent naming conventions and clean data. - Understand media attribution inside HubSpot: multi-touch models, lifecycle influence, and contact timelines. - Build dashboards that give leadership an honest view of how media investment drives audience growth and downstream revenue. - Team & Vendor Leadership - Lead direct reports, contractors, and production vendors. - Collaborate with Brand, Events, and Demand Gen to integrate media into campaigns and the full marketing calendar. - Contribute to PIMCON programming and sponsorship strategy. Qualifications - 7+ years in senior media, content, or editorial leadership — you've owned a content program at scale. - Demonstrated experience growing B2B audiences through podcasting, newsletters, video, or editorial publishing. - A documented approach to content repurposing and atomization — you've built the system. - Active, fluent use of AI tools in a production context. - Working knowledge of marketing attribution and UTM architecture. - Comfort with HubSpot or a comparable CRM. Nice to Have - Experience structuring or selling media sponsorships. - Background building community around media content — forums, live events, LinkedIn communities, or similar. - Familiarity with content licensing or co-production partnerships. Benefits - Starting Salary of $120,000. - Fully Remote. - Unlimited PTO. - $100 Wellness Reimbursement Program. - Quarterly training stipend for Professional Development. - 401(k) with 3% Employer match (Safe Harbor). - 100% Employer-Paid Health Insurance. What to Expect in the Interview Process - Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI. - One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions. - Introductory Zoom Interview: Candidates who move forward will meet with the Hiring Manager(s) for a live Zoom interview to discuss experience, role expectations, and team fit. - Leadership Interview: Candidates advancing to the next stage will participate in a Zoom interview with our VP of Marketing and Chief Revenue Officer. This discussion will focus on leadership experience, strategic thinking, team development, and functional expertise. - Executive Interview: Finalists will meet with our CEO for a final Zoom interview to discuss leadership philosophy, organizational impact, and long-term alignment with our vision and culture.

Role Description If you thrive in fast-moving environments, love content, and know how to turn ideas into execution, this role is for you. We're hiring a Social Media Specialist to own the execution and day-to-day operations of social media across three connected brands: - Rankings.io (our legal marketing agency) - Personal Injury Mastermind (our media brand for PI attorneys, including PIMCON) - Chris Dreyer Co. (our founder/personal brand) This is a role for someone ready to take full ownership of a vertical. You'll be the engine behind our social presence, which includes: - Scheduling - Creating - Engaging - Coordinating - Continuously improving You should be equally comfortable behind a keyboard and in front of a camera. We aim to post more videos, and we want a Specialist who can execute briefs from our social strategist with their own creative spin, in addition to assets created by other departments. The shape of the role: You'll contribute ideas, observations, and creative input. You own execution end-to-end. Qualifications - 3–5 years of hands-on social media experience (agency, in-house, or strong creator background) - Demonstrated experience publishing and managing content across multiple platforms and brands - Comfortable on camera with regular video content as part of your workflow - Strong written communication and a clear feel for brand voice across different contexts - Required hands-on experience with project management platforms — ClickUp, Monday, Trello, Asana, or similar - Proactive ownership mindset — you don't wait to be assigned tasks, you see what needs to happen and run it - Detail orientation and follow-through - Comfort working with creative, opinionated personalities and front-line talent Requirements - Strong project management skills - Hands-on experience with ClickUp, Monday, Trello, Asana, or similar platforms - Comfortable being on camera on a regular (roughly weekly) basis - Coordinate logistics for client and industry collaborations - Maintain clear documentation of processes - Monitor comments, DMs, mentions, and tagged content across all brands and platforms daily - Conduct routine daily follower review and removal (spam, bots, irrelevant follows) - Repurpose long-form content into platform-native social formats - Pull platform analytics on a regular cadence - Stay current on platform updates, format shifts, and emerging trends Benefits - Starting Salary of $70,000 - Fully Remote - Unlimited PTO - $100 Wellness Reimbursement Program - Quarterly training stipend for Professional Development - 401(k) with 3% Employer match (Safe Harbor) - 100% Employer-Paid Health Insurance What to Expect in the Interview Process - Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI. - One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. - Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview. - Video Assessment: Candidates advancing to the next stage will complete a video assessment designed to showcase their creativity. - Final Zoom Interview: Final candidates will meet with Hiring Managers for a final Zoom interview.