Creative Specialist

Location

United States

Posted

10 days ago

Salary

$60K / year

Seniority

Mid Level

No structured requirement data.

Job Description

Creative Specialist

Rankings

Role Description Rankings.io helps elite law firms dominate the digital landscape, generate qualified leads, and sign more cases. We're hiring a Creative Specialist (Paid Media) to produce high-performing ad creative across paid social, programmatic/display, YouTube, Google, landing pages, and other digital advertising placements. This is not a social media manager or organic content role. This is a hands-on paid media creative production and design role. You'll turn campaign strategy, audience insights, offers, hooks, scripts, and performance data into polished, compliant, conversion-focused assets, including: - Static ads - Animated ads - HTML5/programmatic display - Short-form video edits - Motion graphics - Thumbnails - Landing page visuals - Creative testing variations The ideal candidate has at least 4 years of relevant experience and a portfolio that showcases high-quality paid media creative. The work needs to look strong, communicate quickly, follow platform and legal advertising requirements, and drive measurable campaign performance. While paid media is your primary focus, you'll also collaborate with the broader Creative team and may occasionally support other marketing or design initiatives as business needs evolve. Qualifications - 4+ years producing digital advertising creative, paid media assets, performance marketing campaigns, or conversion-focused design work. Agency experience preferred. - A portfolio that demonstrates significant paid media experience is required. - Expert-level proficiency in Canva and the Adobe Creative Suite, including After Effects. - Hands-on experience editing short-form paid video; cutdowns, pacing, overlays, captions, subtitles, resizing, and light motion graphics. - Experience creating or supporting HTML5, animated display, or programmatic ad assets. - Strong command of paid media creative specs and best practices across Facebook, Instagram, LinkedIn, YouTube, Google, and programmatic/display. - Ability to design for performance goals; CTR, conversion rate, lead generation, message clarity, and audience action. - Strong visual hierarchy, layout, typography, brand adaptation, and campaign design skills. - Working knowledge of CRO, UX principles, landing page creative, and how design and messaging influence user behavior. - Ability to adapt creative across different law firm brands while maintaining clarity, professionalism, authority, and legal advertising appropriateness. - Comfortable in a fast-paced remote environment with multiple stakeholders, quick turnarounds, and performance-driven priorities. - Fluent and eager with AI tooling, with a clear interest in using it to improve speed, quality, variation output, QA, and workflow efficiency. - Strong organization and communication; clean file management, clear handoffs, and reliable follow-through. - A collaborative mindset with the flexibility to contribute to other creative projects across the marketing team when needed. Requirements - Experience with law firms, legal marketing, healthcare, finance, or another regulated industry (Nice to Have). - Landing page design or conversion-focused web creative (Nice to Have). - Experience using Figma to create or collaborate on website designs, landing pages, and other digital marketing assets (Nice to Have). - Programmatic/display platforms and ad trafficking experience (Nice to Have). - Ability to write or refine short ad copy; hooks, headlines, CTAs, and micro-copy (Nice to Have). - Photography, thumbnail design, or advanced video editing (Nice to Have). - Experience building reusable design systems, asset libraries, and scalable templates (Nice to Have). - A versatile design background with the ability to support a variety of creative projects (Nice to Have). Benefits - Starting Salary of $60,000 - Fully Remote - Unlimited PTO - $100 Wellness Reimbursement Program - Quarterly training stipend for Professional Development - 401(k) with 3% Employer match (Safe Harbor) - 100% Employer-Paid Health Insurance What to Expect in the Interview Process - Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI. - One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. - Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview. - Creative Role Assessment (When Applicable): Candidates may be asked to complete a paid test project designed to evaluate technical skills, creative thinking, and overall approach.

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