Instacart logo
Instacart

Founded in 2012, Instacart offers on-demand food and grocery delivery across the United States. Named the #1 Most Promising Company in America by Forbes magazin

Senior Product Manager, Growth Marketing Platform

Location

California + 18 moreAll locations: California | Colorado | Connecticut | District Of Columbia | Hawaii | Illinois | Maine | New Hampshire | New Jersey | New York | Oregon | Maryland | Massachusetts | Pennsylvania | Rhode Island | Texas | Vermont | Virginia | Washington

Posted

9 days ago

Salary

$158K - $199.5K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishSQL

Job Description

Senior Product Manager, Growth Marketing Platform

Instacart

• Own the product vision, strategy, and multi-half roadmap for an end-to-end growth marketing platform, spanning agentic CRM, marketer tooling, and unified orchestration and measurement. • Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics. • Partner with Engineering and ML to design and ship AI- and agentic-powered features that automate planning, targeting, creative workflows, and real-time optimization with the right safety and guardrails. • Define clear KPIs for marketing efficiency and ROI, instrument reliable analytics and data quality, and lead experimentation frameworks (A/B and multivariate) that drive decision-making at scale. • Lead cross-functional execution across Marketing, Data Science/ML, Engineering, Design, Privacy/Legal, and Finance—aligning priorities, managing risks and dependencies, and delivering outcomes on time. • Drive adoption and change management through documentation, enablement, and training so marketers can move faster with confidence on a unified, scalable platform.

Job Requirements

  • 5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
  • Proven track record defining strategy, setting roadmaps, and launching complex, cross-functional products with Engineering and Data Science/ML.
  • Hands-on proficiency with data-driven decision making, including experimentation design and analysis (e.g., A/B testing) and competency with SQL or product analytics tools.
  • Experience partnering directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.
  • Exceptional written and verbal communication skills with demonstrated ability to align senior stakeholders and drive clarity through PRDs, strategy docs, and roadmaps.
  • Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, or a related field; or equivalent practical experience.

Benefits

  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
  • The role is eligible for a new hire equity grant as well as annual refresh grants.
  • Review our Flex First remote work policy for details.

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