Senior Product Marketing Specialist, ICS

Product SpecialistProduct SpecialistFull TimeRemoteSeniorTeam 5,001-10,000H1B No SponsorCompany SiteLinkedIn

Location

Pennsylvania

Posted

8 days ago

Salary

$103.2K - $129K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglish

Job Description

Senior Product Marketing Specialist, ICS

Westinghouse Electric Company

• Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets. • Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions. • Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging. • Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning. • Partner with Marketing and Corporate Communications teams to support publication of external media and communications. • Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement. • Communicate technical value proposition for product offerings within the ICS product portfolio. • Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals. • Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain). • Lead end‑to‑end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines. • Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation. • Be the steward of common narratives, value propositions, and positioning across all internal and external communications. • Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging.

Job Requirements

  • Bachelor's degree or equivalent experience. Engineering, Business, Marketing, Communications degree preferred.
  • 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
  • Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets
  • Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers
  • Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns
  • Willingness to travel up to 10%

Benefits

  • Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
  • Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
  • 401(k) with Company Match Contributions to support employees' retirement
  • Paid Vacations and Company Holidays
  • Opportunities for Flexible Work Arrangements to promote work-life balance
  • Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
  • Global Recognition and Service Programs to celebrate employee accomplishments and service
  • Employee Referral Program

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