• Lead Performance Creative Strategy • Own the performance creative roadmap across paid social and video platforms. • Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals. • Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans. • Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels. • Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments. • Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis. • Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance. • Make clear recommendations on what to stop, improve, repeat, or scale based on performance data. • Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence. • Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals. • Identify workflow, resourcing, and production gaps before they impact performance. • Create systems that help the team produce strong creative consistently and efficiently. • Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends. • Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences. • Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages. • Share creative learnings across teams so paid media insights inform broader customer experience improvements. • Manage and develop a team of creative strategists and video production talent.

• Lead creative strategy and execution across campaigns, product marketing, demand gen, and events • Develop concepts, direct shoots and productions, and get hands-on with design when it matters • Own our brand system, keeping it sharp, documented, and usable by the broader team and agencies • Work closely with the marketing, product, and sales teams to ensure creative isn’t running in isolation • Ensure stakeholder alignment is part of the job, not just the fun design part

• Serve as a role model for Agency Vision and Values. • Lead copy development and creative thinking across multiple brands, teams, and workstreams. • Translate complex science, clinical data, health economics, access barriers, and payer strategy into clear, compelling, audience-relevant stories. • Develop strong value narratives, payer messaging platforms, AMCP-style communications, access toolkits, field resources, pull-through materials, objection handlers, and launch support assets. • Create communications for commercial and government payers, PBMs, GPOs, IDNs/health systems, employers, specialty pharmacies, hubs, patient support services, and field access audiences. • Partner closely with Strategy, Account, Medical, Market Access, Art, UX, and Client teams to bring integrated ideas to life. • Help shape the strategic and creative direction of market access assignments from brief through execution. • Write, edit, concept, and problem-solve across both high-level messaging and detailed tactical materials. • Bring clarity, simplicity, and creative energy to categories that are often highly technical or complex. • Present work with confidence, connecting creative decisions back to audience needs, strategy, access challenges, and business objectives. • Contribute meaningfully to new business pitches, creative workshops, brand planning, launch planning, and agency initiatives. • Mentor, manage, and develop writers, helping them strengthen their craft, market access fluency, and strategic thinking. • Provide clear direction, constructive feedback, and hands-on support to elevate the work. • Proactively identify opportunities to make market access work more engaging, useful, and differentiated. • Manage workflows, timelines, priorities, staffing needs, and budget considerations ensuring both efficiency and excellence. • Champion the smart use of AI and emerging tools to streamline workflows, accelerate workstreams, and free teams to focus on strategy and craft.

Role Description The adjunct faculty members of Colorado Mountain College are here to assist students in their learning process by utilizing all appropriate staff resources, materials, facilities, and educational technologies available which complement the teaching process. The faculty members need to be committed to facilitating learning throughout our communities. Although teaching is the most important role of the faculty, the needs of our learners are also served when faculty are engaged in scholarly endeavors as well as service activities. The college seeks innovative facilitators of learning who are active in the art of teaching and passionate about extending academic opportunities to all students. Colorado Mountain College is an institution offering associate and bachelor’s degrees with a focus on positive classroom experiences and excellent outcomes for all students. CMC does not conduct research but instead focuses on excellence in teaching and learning in diverse classroom settings and programs. Successful candidates will demonstrate a passion for dynamic classroom experiences and excellent academic opportunities and student support. Qualifications - A minimum of a master’s degree in a specific degree for the position being recruited or a Master’s Degree with a minimum of 18 graduate credits in a specifically related field (e.g., business, finance, management, marketing, or related fields). - Minimum of one-year full-time teaching experience, or the equivalent as an adjunct instructor. Higher education teaching experience preferred. - An equivalent/applicable combination of education and experience to perform the duties and responsibilities of the position required. - Special skills or abilities directly applicable to the position: knowledge with pedagogy, and teaching experience equating to two years. - Must possess a strong background in computers and technology. - Excellent organizational skills, general office skills (filing, typing, answering the phone, customer oriented and attention to detail). - Excellent communication and interpersonal skills. - Willingness to learn, ability to research and effectively analyze data, work independently towards established goals and deadlines. - Bilingual (English/Spanish) or conversational language abilities preferred. Requirements - Teaching responsibilities expected of all faculty include teaching course load as assigned, evaluating courses and assessing student learning, meeting established course, program and learning outcomes, complying with guidelines and policies, maintaining office hours per established standards, developing rapport with students, assisting with and participating in advising, orientation and registration activities. - Engage in scholarly and creative activities that enhance discipline expertise and enhance learning. - Participate in service activities such as campus and college committees, relevant projects, mentoring peers, and assisting with assessment activities, program review, student organization, recruiting and retention. - Acknowledge that final payment of any contract may be withheld until submission of grades is complete. - Prepare appropriate lesson plans for each course in accordance with approved course objectives. - Develop and submit course outlines and syllabi to appropriate supervisor. - Assist with development of measurable course objectives and plans. - Maintain accurate course records of students and complete course forms as required. - Be available for student consultation. - Assist in the recruitment of students, as appropriate. - When agreed upon, assist in the evaluation of curriculum and instructional performance. - Represent the college in a professional manner throughout the communities and college district by promoting a positive public image. - Engage in professional development as required for credentialing. Benefits - Successful completion of a background check will be required as well as motor vehicle records report when applicable. - Adhere to all safety and compliance policies of Colorado Mountain College while performing all duties assigned. - May require travel and evening and/or weekend hours. Working Conditions - This position requires constant sitting, occasional walking, standing and driving. - Occasional handling objects, pushing/pulling; frequent reaching with hands/arms, and use of finger movements. - Occasional lifting, carrying, pushing or pulling objects up to 50 lbs. - Constant written and oral communication and the ability to reason and analyze and perform calculations occasionally. - Work is performed using a computer and standard office equipment daily and driving a vehicle occasionally.