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iRESTORE

Our mission is to create innovative health and beauty products that help people RESTORE CONFIDENCE.

Senior Manager, Performance Creative

Art DirectorArt DirectorFull TimeRemoteSeniorTeam 11-50Since 2003H1B No SponsorCompany SiteLinkedIn

Location

California + 1 moreAll locations: California | New York

Posted

9 days ago

Salary

$150K - $180K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Manager, Performance Creative

iRESTORE

• Lead Performance Creative Strategy • Own the performance creative roadmap across paid social and video platforms. • Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals. • Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans. • Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels. • Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments. • Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis. • Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance. • Make clear recommendations on what to stop, improve, repeat, or scale based on performance data. • Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence. • Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals. • Identify workflow, resourcing, and production gaps before they impact performance. • Create systems that help the team produce strong creative consistently and efficiently. • Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends. • Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences. • Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages. • Share creative learnings across teams so paid media insights inform broader customer experience improvements. • Manage and develop a team of creative strategists and video production talent.

Job Requirements

  • 6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands.
  • Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners.
  • Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms.
  • Experience building and managing creative testing systems.
  • Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling.
  • Ability to use performance data to diagnose creative and make clear recommendations.
  • Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data.
  • Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders.
  • Strong communication, prioritization, and leadership skills in a fast-moving environment.

Benefits

  • Unlimited PTO
  • Medical, Dental, Vision and Life Insurance
  • Paid Parental Leave
  • WFH Setup Credit
  • Quarterly Fitness Credit
  • Quarterly Read-On-Us Credit
  • Employee Discounts on iRESTORE Products!

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