We are seeking a Christ-loving, data-minded leader to work with the Director of Creative Strategy and Communications to grow and develop Pre-Born!’s presence with our target audiences. Utilize your skills and life to increase your service to Jesus Christ by working alongside us in saving babies and souls. Analyze data from all marketing, donation, and customer relationship management platforms and adjust established marketing plans based on outcomes Manage the entire lifecycle of videography projects Conduct donor health analysis to properly segment marketing and communication pieces Collect and create digital, postal and radio collaterals for campaigns and events Conduct regular and comprehensive market research on all stakeholders Conduct regular and comprehensive return-of-investment analyses on all marketing campaigns Grow “market share” of Pre-Born! brand in cause space Develop and maintain a profitable, robust and integrated social media marketing plan Manage main website (preborn.com) retargeting and SEO endeavors Lead efforts to diversify the donor base demographics, paying special attention to the millennial generations and younger Manage external marketing, communications, radio, and public relations partnerships Furnish routine reporting to senior leadership

This position involves managing the day-to-day operations of digital marketing campaigns, ensuring alignment with business objectives. Your expertise in technical and analytical processes will drive continuous improvement in digital marketing performance. Oversee the execution and optimization of digital marketing campaigns across multiple channels. Collaborate with team members to align digital marketing strategies with business goals. Utilize analytics tools to track performance and provide actionable insights. Prepare and present reports on marketing activities to stakeholders. Manage the corporate website and ensure effective content management. Track marketing return on investment (ROI) using appropriate platforms. Lead the integration of marketing technologies to enhance operations. Develop processes for efficient workflows in digital marketing. Identify automation opportunities and implement solutions. Monitor and manage the digital marketing budget.

• Design and execute the content strategy (blogs, guides, educational resources, lead magnets). • Manage and grow Lazo’s newsletter with a focus on engagement and conversion. • Create and optimize lead magnets (checklists, ebooks, workshops, playbooks, templates). • Optimize Lazo’s website (copy, landing pages, on-page SEO, conversion, A/B testing of messaging). • Lead the production and promotion of webinars, workshops, and online events in collaboration with Growth and Partnerships. • Manage UGC and social media (primarily LinkedIn) with a focus on reach, engagement, and demand generation. • Use AI tools to create, iterate, and scale content (copy, images, research, outlines, SEO, etc.). • Analyze content and channel performance (traffic, leads, conversions) and drive continuous improvements.

- Plan and execute marketing campaigns aligned with sales objectives - Develop content for various marketing channels, including emails, social media, websites, and print materials. - Manage and optimize online advertising campaigns to drive leads and conversions. - Track and maintain marketing leads and campaign data in CRM systems - Analyze campaign performance metrics, providing insights and recommendations for improvement. - Coordinate and support events, webinars, and other promotional activities. - Collaborate with sales and product teams to ensure alignment between marketing initiatives and business goals. - Stay updated on industry trends and competitor activities to continuously refine marketing strategies.