• Oversees and supports strategic decisions from the National and Regional level, as well as local. • Ensure the sales plan and signage is executed at site level; aligning with site level needs. • Assist our organization with scaling to common sign types. • Assist National and Regional levels with planning and coordination of all printed and digital sign programming. • Ensures operation of digital assists in stores and on forecourts. • Local Media relations (reactive). • Planning and implementing local public relations campaigns (grand openings, post renovation campaigns). • Localized Social Media marketing campaign needs. • Managing the business unit marketing / advertising budget. • Conducting, summarizing, and presenting local market research. • Management of internal communications content. • Providing content for external digital channels when needed locally (web site, social media channels). • Social investment program management. • Crisis communication planning and preparation. • Participation in communications network / weekly communications reporting. • Media Monitoring. • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies. • Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

• Drive B2B lead generation and close high-value deals • Build and optimize marketing funnels • Run performance campaigns (Google, Meta, LinkedIn) • Implement CRM & automation workflows • Own revenue targets and growth metrics

This role is a senior leadership opportunity in digital political strategy and fundraising, focused on driving high-impact campaigns across multiple channels. The Vice President, Digital (Political) will: Lead cross-functional teams Develop innovative digital fundraising and advocacy programs Work directly with political partners to optimize supporter engagement and campaign performance Shape digital strategy across email, social, web, and search Mentor a team of associates, strategists, writers, and production staff The environment is collaborative, innovative, and driven by data-informed decisions. Accountabilities include: Designing and executing cross-channel digital fundraising, advocacy, and communications campaigns Leading and managing a team to deliver high-quality client campaigns Developing strategies with political partners to maximize grassroots fundraising Advising clients on industry best practices and emerging strategies Overseeing campaign budgets, KPIs, and revenue forecasting Building and maintaining client relationships Coordinating resources, timelines, and deliverables with internal teams

• Plan, launch, and optimize Meta Ads campaigns (prospecting & retargeting) • Conduct audience research and testing (interests, lookalikes, broad targeting) • Analyze performance metrics (CPA, ROAS, CTR, CPM) • Develop creative testing strategies (hooks, angles, formats) • Scale winning campaigns while maintaining profitability • Track performance using Meta Ads Manager and analytics tools • Collaborate with creative and content teams