Lazo

• Design and execute the content strategy (blogs, guides, educational resources, lead magnets). • Manage and grow Lazo’s newsletter with a focus on engagement and conversion. • Create and optimize lead magnets (checklists, ebooks, workshops, playbooks, templates). • Optimize Lazo’s website (copy, landing pages, on-page SEO, conversion, A/B testing of messaging). • Lead the production and promotion of webinars, workshops, and online events in collaboration with Growth and Partnerships. • Manage UGC and social media (primarily LinkedIn) with a focus on reach, engagement, and demand generation. • Use AI tools to create, iterate, and scale content (copy, images, research, outlines, SEO, etc.). • Analyze content and channel performance (traffic, leads, conversions) and drive continuous improvements.

• Customer Onboarding: Onboard new clients and guide them through the onboarding process. • Ensure customers have a clear understanding of our platform and services. • Assist clients in setting up their accounts and profiles. • Relationship Management: Build and maintain strong and lasting relationships with clients. • Be the primary point of contact for customer inquiries and concerns. • Be responsible for generating community with our clients. • Problem resolution: Promptly and effectively address customer inquiries, concerns and incidents. • Collaborate with internal teams to solve complex customer problems. • Commercial Portfolio Management: Monitor customers' progress and use of our services. • Identify opportunities to promote or sell additional services (upselling/cross-selling). • Help clients achieve their financial and legal goals through our platform. • Feedback + improvement: Collect customer feedback and ideas to improve our services. • Collaborate with product and development teams to improve the platform. • Contribute to the development of best practices in customer success.