A leading global medical device company committed to advancing healthcare through CooperVision and CooperSurgical.
Marketo CRM Business Analyst
Location
Connecticut
Posted
2 days ago
Salary
$127.9K - $170.6K / year
Seniority
Lead
Job Description
Marketo CRM Business Analyst
CooperCompanies
• Support the discovery, design and implementation of new functionality and ongoing commercial operations. • Work from home on the Global Sales CRM and Marketing Systems in the implementation of Marketo and integration with the D365 System. • Drive the quality and nurturing of leads that are then funneled to the Sales teams for qualification. • Be the central point of contact and bridge between the business (Sales, Marketing, Customer Service, etc.) and the CRM & Marketing development and maintenance teams. • Engage in a self-directed process of discovery and documentation of requirements from the business to prepare for future upgrades and enhancements to the system. • Be responsible for providing clear documentation on all aspects of the project from initiation and definition of scope, through the analysis, requirements, design, development, testing and delivery phases of the project. • Research new technologies and improvements to business systems that can improve data quality, increase sales and cut costs.
Job Requirements
- More than 8-yrs recent experience in a Business Process Analysis role dealing with medium-level marketing automation implementation projects spanning company-wide initiatives.
- Thorough knowledge of marketing and database fundamentals, including email campaigns, template configuration, social media, relational table structures, and knowledge of web technologies such as SEO Tagging, Authentication, APIs, etc.
- Experience working with cloud-based marketing platforms such as Marketo, Hubspot, Mailchimp etc.
- Knowledge of CRM and Web platforms such as Salesforce, Veeva, Microsoft Dynamics or other CRM Systems.
- Experience with IVF or Medical Device Sales, Marketing, Customer Service, and Field Service, is desirable.
- Proficiency in business analysis tools and methodologies (e.g., Agile, Waterfall).
- Experience with requirements management tools (e.g., JIRA, Dev-Ops).
- Demonstrated technical ability to learn new systems and applications quickly.
- Excellent written and verbal communication skills in English.
- Ability to lead requirements gathering meetings and gain feedback and input from all participants, and report accurately on the outcome of meetings in a concise and timely manner.
- Ability to use standard Microsoft Office apps to document changes, create business presentations, flowcharts etc.
Benefits
- Great compensation package
- Medical coverage
- 401(k)
- Parental leave
- Fertility benefits
- Paid time off for vacation, personal, sick and holidays
- Multiple other perks and benefits
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