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Role Description The Demand Generation Manager is responsible for leading BriteCap’s top‑of‑funnel acquisition strategy and execution across paid media, SEO, content, and conversion optimization. This role manages all performance marketing activities with a clear mandate: generate qualified inbound demand that converts to funded small‑business loans. This position requires a hands‑on operator with direct experience in small‑business lending, MCA, or SMB fintech. The ideal candidate understands category‑specific CPL benchmarks, has built compliant acquisition funnels, and has a track record of driving measurable pipeline impact — not just lead volume. The Manager of Demand Generation will assume ownership of active paid campaigns immediately. Initial priorities include: - A full audit of channel performance - Implementation of a structured testing roadmap - Optimization of landing pages and funnel conversion paths The role is accountable for channel‑level analytics, budget efficiency, and continuous improvement of acquisition performance. Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience) - 5+ years in B2B/SMB performance marketing, demand gen, or growth marketing - Direct experience in small business lending, MCA, working capital, or closely adjacent SMB fintech - Proven track record hitting cost-per-funded-loan or cost-per-qualified-app targets in a regulated, high-CPC category - Hands-on operator — comfortable directly in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4 - HubSpot fluency at a user level (campaigns, UTM tracking, conversion reporting) - Strong analytical chops — you build your own dashboards, you don’t wait for an analyst - Existing relationships with comparison-site/affiliate partners in SMB lending Requirements - Performance Marketing Expertise — Deep understanding of paid acquisition channels, bidding strategies, audience segmentation, and funnel mechanics - Lending‑Category Knowledge — Familiarity with SMB lending or MCA acquisition economics, compliance requirements, and industry‑specific conversion benchmarks - Analytical Rigor — Ability to interpret channel‑level data, build dashboards, and translate insights into actionable optimization plans - SEO & Content Competency — Experience developing keyword strategies, content briefs, and technical SEO improvements that drive organic demand - CRO Mindset — Strong grasp of landing‑page testing, UX principles, and conversion‑rate optimization methodologies - Hands‑On Execution — Comfortable operating directly in ad platforms, analytics tools, and CMS environments without reliance on agency or team support - Test‑and‑Learn Discipline — Structured approach to experimentation, including hypothesis development, measurement, and iteration - Partner & Vendor Management — Ability to negotiate, manage, and evaluate affiliate and comparison‑site partners for quality and ROI - Cross‑Functional Collaboration — Skilled at working with product, credit, compliance, and operations teams to align acquisition strategy with business requirements - Communication Clarity — Strong written and verbal communication skills, with the ability to present performance insights and recommendations to leadership - Problem‑Solving Orientation — Proactive approach to diagnosing funnel issues, identifying root causes, and implementing solutions quickly - Ownership & Accountability — Operates with a high degree of autonomy, takes responsibility for outcomes, and consistently drives toward measurable performance goals - Adaptability — Comfortable navigating a fast‑moving environment, shifting priorities, and evolving acquisition strategies Company Description BriteCap Financial is a leading financial technology company dedicated to providing innovative lending solutions to small businesses since 2003. We specialize in helping small businesses nationwide thrive by offering tailored financing products and exceptional customer service. Our team is committed to fostering a supportive and collaborative work environment where individuals can grow and succeed.

Role Description The Field & Events Marketing Manager is responsible for designing and executing high-impact in-person and hybrid experiences that accelerate pipeline, deepen customer engagement, and strengthen brand presence across key markets. This role owns the strategy, planning, and end-to-end execution of field programs—including regional events, trade shows, partner activations, and community engagements—to ensure every touchpoint drives measurable awareness, demand, and revenue influence. - Collaborate closely with Sales and Marketing leadership to align event programming with regional priorities, target accounts, and buyer journeys. - Ensure every program is operationally excellent, on-brand, and built to convert through data-driven planning, compelling onsite experiences, and post-event optimization. Key Responsibilities - Direct-to-SMB Trade Shows: Identify and execute events where small business owners attend in volume across various SMB-heavy verticals. - Own end-to-end logistics (contracts, booth design, shipping, swag, staff scheduling) and build pre-show outreach to book meetings before we land. - Referral Source Trade Shows: Work with the Head of Partnerships to identify events where target referral partners gather. - Evaluate, prioritize, book, and run BriteCap’s presence at these events. - Broker Trade Shows: Run BriteCap’s presence at the broker industry’s flagship events. - Coordinate with the broker team to maximize on-site relationship-building and host hospitality for top-producing brokers. - Lead Capture, Hospitality & Follow-Up: Own HubSpot flow for every event: list segmentation, lead routing, nurture sequences, and SLA enforcement with sales and partnerships. - Plan VIP dinners, suites, and 1:1 hospitality for high-value brokers, partners, and prospects. - Report weekly on pipeline, partner activations, and channel-level CAC. Qualifications - Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience). - 4+ years in field marketing, event marketing, or channel/partner marketing. - Proven track record running B2B trade shows with documented ROI. - Experience building and managing partner or referral programs. - HubSpot proficiency: lists, workflows, sequences, campaign tracking. - Willingness to travel 30–50% and work occasional evenings/weekends during events. - Exceptional project management skills. Skills/Attributes - Event Strategy: Ability to design field and event programs that align with revenue goals, target accounts, and regional priorities. - Project Management: Skilled at managing timelines, budgets, vendors, and cross-functional stakeholders with precision and accountability. - Sales Alignment: Strong collaboration skills to partner with Sales on territory needs, account engagement, and event follow-up. - Demand Generation: Understanding of how events contribute to pipeline creation, acceleration, and measurable revenue impact. - Onsite Execution: Ability to run seamless, high-quality onsite experiences that reflect brand standards and drive attendee engagement. - Data & Analytics: Comfortable using event KPIs, attribution models, and post-event reporting to optimize future programs. - Audience Engagement: Skilled at crafting experiences that resonate with prospects, customers, and partners. - Brand Stewardship: Ensures all field and event activations are visually consistent, message-aligned, and on-brand. - Communication Skills: Clear, persuasive communicator able to influence internal teams and represent the brand externally. - Budget Ownership: Ability to forecast, track, and optimize event spend for maximum ROI. - Relationship Building: Strong interpersonal skills to cultivate partnerships with customers, sponsors, and internal teams. - Adaptability: Thrives in fast-moving environments with shifting priorities and multiple concurrent events.

Role Description As a mid-level Product Manager, you’ll lead initiatives that improve the borrower journey, drive growth across our digital funnel, and optimize customer-facing experiences. You’ll work cross-functionally with design, engineering, marketing, and analytics to ship features that directly impact small business success. Key Responsibilities - Own and execute the product roadmap for digital experience and growth-related initiatives - Improve onboarding, loan application flows, and self-service capabilities - Use product analytics to identify friction points and prioritize improvements - Collaborate with designers using Figma to develop intuitive, user-centric interfaces - Manage backlogs, sprints, and cross-team collaboration through JIRA - Work with stakeholders across departments to align on goals and prioritize features based on impact - Partner with marketing to optimize lead acquisition and conversion - Define and track success metrics to guide iterations and inform strategy Qualifications - 3–5 years of product management experience, with at least 2 years in fintech or small business lending - Strong hands-on experience with SQL for data analysis and decision-making - Proficiency with JIRA for agile workflow management - Experience collaborating with product design teams using Figma - Proven ability to work closely with cross-functional stakeholders to align priorities and manage trade-offs - Demonstrated success launching customer-facing digital products with measurable outcomes - Bachelor’s degree in computer science, Engineering, or a related technical field - Strong understanding of growth product levers (conversion, activation, retention) - Excellent communication, organizational, and stakeholder management skills Nice to Have - Familiarity with compliance and regulatory needs in lending - Technical fluency or experience working directly with engineering teams Benefits - Health - Dental - Vision - 401k available - Paid vacation - Holidays - Sick time - A dynamic, team-oriented office environment - A comfortable, relaxed casual dress code - Rewards, recognition, company events, and other fun stuff.