• Responsible for directing technical work on projects. • Performs a variety of analyses and prepares appropriate documentation. • Prepares and makes briefings and presentations. • Leads team in on-site management of installations. • Works independently and installs, operates, maintains, configures, troubleshoots, and repairs IT systems devices, circuits, cables, components, software, and end-user devices, components, software, and connectivity. • Assists in the development and management of project plans. This includes the review of task performance and work products for correctness, for adherence to design concepts and user requirements, and for progress in accordance with schedules. • Coordinate with Infrastructure Engineering team to review technical drawings, validate cable plans and coordinate cable and or power infrastructure specifics as it relates to installation of LAN hardware. • Coordinates with the Vendor PM, COTRs, and government user representatives to ensure accurate solutions and user satisfaction on technical matters.

• Develop a deep understanding of the products • Create high-quality technical videos and written content in an environment with changing priorities and tight deadlines • Create interactive self-guided training courses using video and written content • Analyze stories, requirements, use the products, and communicate with SMEs and stakeholders to gather information for content creation • Manage multiple projects from beginning to end • Create content independently and in collaboration • Use best practices and consistency in content creation • Gather documentation review feedback and implement improvements • Participate in documentation planning, publishing, process refinement, and improvement initiatives

• Collaborates with the entire Marketing team in the development and implementation of innovative and strategic employee communications designed to support Geisinger’s strategic plan. • Performs analyses and prepares reports for use in the planning process. • Gathers and interprets primary data accumulated through experience, personal relationships, employee forums, focus groups, surveys, etc. that enable the department and Human Resource leadership to make informed decisions. • Writes, edits, and distributes content designed to increase awareness and understanding among employees and providers on a variety of organizational priorities and initiatives. • Ensures quality standards are maintained. • Co-develops and implements innovative strategies, solutions, and programs designed to support Geisinger’s employee engagement and internal communications goals. • Ensures that employee and internal communications programs capitalize on the integrated nature of the department. • Engages and educates department colleagues to ensure that all activities make the best use of colleagues’ talents, tools and expertise. • Acts as a consultant and makes recommendations to clinical and administrative leaders. • Effectively represents them within Geisinger. • Responsible for understanding strategic plans and goals. • Helps establish and maintain budgets. • Tracks and reports return on investment. • Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner. • Collaborates on the interpretation of data and understands and responds to communications trends. • Generates innovative solutions and ideas that support Geisinger’s mission. • Leads specific, department-wide initiatives that contribute to the success of the department but may not be directly related to his and her day-to-day areas of responsibility. • Works effectively with external vendors: advertising and Public Relations agencies, writing consultants, benefits communications consultants, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.

• The Marketing Specialist develops and executes the internal and external marketing activities of Florida Virtual School to meet the needs of the target market. • Recommends changes in marketing strategy and execution and ensures that marketing activities nurture the FLVS brand and overall organizational strategy. • Provide strategic guidance and customer insights to external agencies and the in-house marketing team to inspire relevant creative solutions that meet customer needs. • Develop, coordinate and execute projects and campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders. • Partner with cross-functional teams to help team members understand viable marketing solutions for each of the FLVS schools, products, courses, and other needed items. • Gather and assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for marketing initiatives and make recommendations based on findings. • Perform writing, copywriting, editing, and proofing of collateral, web content, marketing emails and social content. • Maintain messaging and branding consistency and offer solutions for new messaging strategies. • Compile competitive information. • Work with external partners as needed to achieve marketing goals. • Complete special projects, as assigned. • Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others.