• The Marketing Specialist develops and executes the internal and external marketing activities of Florida Virtual School to meet the needs of the target market. • Recommends changes in marketing strategy and execution and ensures that marketing activities nurture the FLVS brand and overall organizational strategy. • Provide strategic guidance and customer insights to external agencies and the in-house marketing team to inspire relevant creative solutions that meet customer needs. • Develop, coordinate and execute projects and campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders. • Partner with cross-functional teams to help team members understand viable marketing solutions for each of the FLVS schools, products, courses, and other needed items. • Gather and assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for marketing initiatives and make recommendations based on findings. • Perform writing, copywriting, editing, and proofing of collateral, web content, marketing emails and social content. • Maintain messaging and branding consistency and offer solutions for new messaging strategies. • Compile competitive information. • Work with external partners as needed to achieve marketing goals. • Complete special projects, as assigned. • Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others.

• Own execution for daily companywide communications • Write, edit and deliver content across Zillow’s most visible channels • Translate campaign strategies into detailed editorial plans • Support major company moments such as All Hands meetings • Partner with senior leaders to draft messaging • Coordinate closely with cross-functional communications partners • Manage multiple concurrent workstreams • Track engagement metrics and qualitative feedback • Maintain editorial standards and quality checks

• Serve as the primary communications partner to the CEO, supporting: Company-wide messaging, Leadership narratives and key themes, CEO presentations, talking points, and written communications • Ensure CEO communications are aligned with company strategy, values, and external positioning • Anticipate message risks, sensitivities, and moments requiring elevated clarity or care • Drive consistency and continuity across ELT communications, including: All Hands, Executive meetings, Strategic updates and leadership forums • Partner with ELT members and their Executive Assistants to: Shape agendas and key messages, Improve clarity, focus, and audience relevance • Act as a connective layer across leadership communications to reduce noise, duplication, and misalignment • Serve as a strategic advisor to executives on: Messaging tone, structure, and sequencing, Audience segmentation and channel selection, Change communications and moments of organizational impact • Identify gaps or inconsistencies across executive communications and proactively recommend improvements • Support executive readiness for high-visibility moments • Partner closely with the Global PR team to align internal executive messaging with external narratives • Ensure internal communications reflect marketing-facing positioning • Coordinate with Corporate Communications peers on major announcements, crisis or issue response, company-wide messaging frameworks • Own company intranet strategy and governance within Corporate Communications, partnering closely with Brand and HR to ensure content accuracy, consistency, and alignment with executive and corporate messaging

• Plan and run external communications campaigns and programs in collaboration with regional and global partners. • Develop integrated media and stakeholder outreach plans that strengthen visibility in priority regions and locations. • Work with Government Relations and Community Engagement teams to craft pitches, regional profiles, policy messaging, and outreach strategies. • Engage directly—and through regional PR agencies—with Tier 1, local, and policy-focused media outlets. • Support facility leaders and subject matter experts with media outreach, positioning, and speaking opportunities. • Partner with the Global Communications team to create and manage announcements tied to major local initiatives and collaborations. • Develop regional media outreach plans and contribute to messaging that highlights the company’s local economic impact. • Work with digital and social media partners to execute online outreach strategies that bolster local reputation. • Responsible to ensure compliance with applicable external and internal regulations, procedures, and guidelines.