• Collaborates with the entire Marketing team in the development and implementation of innovative and strategic employee communications designed to support Geisinger’s strategic plan. • Performs analyses and prepares reports for use in the planning process. • Gathers and interprets primary data accumulated through experience, personal relationships, employee forums, focus groups, surveys, etc. that enable the department and Human Resource leadership to make informed decisions. • Writes, edits, and distributes content designed to increase awareness and understanding among employees and providers on a variety of organizational priorities and initiatives. • Ensures quality standards are maintained. • Co-develops and implements innovative strategies, solutions, and programs designed to support Geisinger’s employee engagement and internal communications goals. • Ensures that employee and internal communications programs capitalize on the integrated nature of the department. • Engages and educates department colleagues to ensure that all activities make the best use of colleagues’ talents, tools and expertise. • Acts as a consultant and makes recommendations to clinical and administrative leaders. • Effectively represents them within Geisinger. • Responsible for understanding strategic plans and goals. • Helps establish and maintain budgets. • Tracks and reports return on investment. • Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner. • Collaborates on the interpretation of data and understands and responds to communications trends. • Generates innovative solutions and ideas that support Geisinger’s mission. • Leads specific, department-wide initiatives that contribute to the success of the department but may not be directly related to his and her day-to-day areas of responsibility. • Works effectively with external vendors: advertising and Public Relations agencies, writing consultants, benefits communications consultants, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.

• The Marketing Specialist develops and executes the internal and external marketing activities of Florida Virtual School to meet the needs of the target market. • Recommends changes in marketing strategy and execution and ensures that marketing activities nurture the FLVS brand and overall organizational strategy. • Provide strategic guidance and customer insights to external agencies and the in-house marketing team to inspire relevant creative solutions that meet customer needs. • Develop, coordinate and execute projects and campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders. • Partner with cross-functional teams to help team members understand viable marketing solutions for each of the FLVS schools, products, courses, and other needed items. • Gather and assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for marketing initiatives and make recommendations based on findings. • Perform writing, copywriting, editing, and proofing of collateral, web content, marketing emails and social content. • Maintain messaging and branding consistency and offer solutions for new messaging strategies. • Compile competitive information. • Work with external partners as needed to achieve marketing goals. • Complete special projects, as assigned. • Meet professional obligations through efficient work habits such as, meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others.

• Own execution for daily companywide communications • Write, edit and deliver content across Zillow’s most visible channels • Translate campaign strategies into detailed editorial plans • Support major company moments such as All Hands meetings • Partner with senior leaders to draft messaging • Coordinate closely with cross-functional communications partners • Manage multiple concurrent workstreams • Track engagement metrics and qualitative feedback • Maintain editorial standards and quality checks

• Serve as the primary communications partner to the CEO, supporting: Company-wide messaging, Leadership narratives and key themes, CEO presentations, talking points, and written communications • Ensure CEO communications are aligned with company strategy, values, and external positioning • Anticipate message risks, sensitivities, and moments requiring elevated clarity or care • Drive consistency and continuity across ELT communications, including: All Hands, Executive meetings, Strategic updates and leadership forums • Partner with ELT members and their Executive Assistants to: Shape agendas and key messages, Improve clarity, focus, and audience relevance • Act as a connective layer across leadership communications to reduce noise, duplication, and misalignment • Serve as a strategic advisor to executives on: Messaging tone, structure, and sequencing, Audience segmentation and channel selection, Change communications and moments of organizational impact • Identify gaps or inconsistencies across executive communications and proactively recommend improvements • Support executive readiness for high-visibility moments • Partner closely with the Global PR team to align internal executive messaging with external narratives • Ensure internal communications reflect marketing-facing positioning • Coordinate with Corporate Communications peers on major announcements, crisis or issue response, company-wide messaging frameworks • Own company intranet strategy and governance within Corporate Communications, partnering closely with Brand and HR to ensure content accuracy, consistency, and alignment with executive and corporate messaging