• You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision. • You diagnose at the concept level, is this angle dead or is it the hook. • You develop the concepts, write the hooks, and script the funnel. • Once you're in the creative, turning our coaching calls and winning angles into organic content and YouTube scripts. • You'll run a weekly group coaching call with our students.

• Own Meta paid acquisition strategy across multiple client accounts. • Build, launch, optimize, and scale Meta advertising campaigns. • Manage campaign budgets and allocate spend based on performance. • Monitor account performance daily and identify optimization opportunities. • Develop audience testing, offer testing, and campaign testing frameworks. • Scale winning campaigns while maintaining efficiency and profitability. • Conduct ongoing competitor research to identify market opportunities. • Lead creative strategy using performance data and customer insights. • Identify winning and underperforming creatives. • Develop creative testing roadmaps and experimentation plans. • Write high-converting direct-response ad copy. • Create compelling offers that improve conversion rates. • Produce detailed creative briefs for designers and video editors. • Collaborate with content creators and source UGC creators when needed. • Work closely with the creative team to improve testing velocity and performance. • Build landing pages, advertorials, and product detail pages aligned with advertising campaigns. • Analyze funnel performance and identify conversion bottlenecks. • Recommend improvements to landing pages and customer journeys. • Support ongoing CRO initiatives to improve acquisition efficiency. • Track and analyze key performance metrics including: • Customer Acquisition Cost (CAC) • Cost per Acquisition (CPA) • Return on Ad Spend (ROAS) • Marketing Efficiency Ratio (MER) • Click-Through Rate (CTR) • Cost per Click (CPC) • Cost per Mille (CPM) • Conversion Rate (CVR) • Create clear performance reports and strategic recommendations. • Present insights during client strategy meetings. • Build repeatable reporting systems that support informed decision-making. • Develop scalable paid acquisition playbooks and SOPs. • Support product launches and promotional campaigns with comprehensive media plans. • Conduct account audits and identify scaling opportunities. • Mentor junior media buyers where appropriate. • Maintain high standards of account quality, strategic planning, and execution.

• Own and execute the end-to-end Meta paid acquisition strategy, including campaign setup, optimization, and aggressive scaling. • Lead creative strategy by developing briefs, providing direct-response feedback to design teams, and analyzing the performance of hooks, angles, and messaging. • Monitor ad account performance daily, adjusting budgets and campaign structures to maintain peak efficiency. • Build and refine repeatable systems for creative testing, performance reporting, and conversion funnel optimization. • Develop high-converting landing pages, advertorials, and PDPs that align seamlessly with active ad campaigns. • Track and report on mission-critical metrics including CAC, CPA, ROAS, MER, and CVR, providing actionable insights to leadership. • Conduct competitor research and lead client strategy calls to ensure long-term brand growth and stability. • Collaborate with the video editing and design teams to increase testing velocity and identify "winning" creative assets.

• Plan, execute, and manage paid media campaigns across platforms including Meta, Google, and LinkedIn. • Monitor daily performance metrics to ensure all campaigns are meeting or exceeding KPI targets (CAC, ROAS, LTV). • Direct the creative process by providing data-backed briefs for high-converting ad copy and visual assets. • Conduct continuous A/B testing of landing pages, audiences, and ad formats to improve conversion rates. • Analyze complex datasets to identify trends, uncover bottlenecks, and report actionable insights to leadership. • Manage budget allocation across channels to maximize efficiency and scale winning strategies. • Stay ahead of industry trends, algorithm changes, and privacy updates to maintain a competitive edge.