• Design, execute, and manage end-to-end performance marketing campaigns across platforms including Meta, Google, and LinkedIn. • Monitor daily campaign performance to optimize bids, budgets, and creative assets for maximum ROI. • Conduct continuous A/B testing on ad copy, landing pages, and audience targeting to improve conversion rates. • Collaborate with the creative team to develop high-performing visual assets based on quantitative feedback. • Analyze full-funnel data to identify bottlenecks and opportunities for growth beyond the initial click. • Report on key performance indicators (KPIs) such as CAC, LTV, and ROAS to leadership on a weekly and monthly basis.

• Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. • Monitor campaign performance and analyze key metrics including ROAS, CPA, CAC, CTR, and conversion rates. • Conduct audience research, keyword analysis, and competitor benchmarking to identify growth opportunities. • Develop and execute A/B tests for ad creatives, landing pages, and campaign strategies. • Collaborate with content, design, and sales teams to improve campaign performance and lead quality. • Manage advertising budgets efficiently to maximize return on investment. • Prepare regular performance reports and provide actionable insights to stakeholders. • Track customer acquisition funnels and identify opportunities for optimization. • Stay updated on digital marketing trends, platform updates, and emerging advertising technologies. • Support lead generation, demand generation, and revenue growth initiatives.

• Develop, implement, and manage comprehensive Google Ads campaigns across Search, Display, Shopping, and YouTube. • Conduct thorough keyword research, competitive analysis, and audience segmentation to identify high-growth opportunities. • Monitor daily spend and performance metrics to ensure KPIs and ROAS targets are consistently met. • Execute continuous A/B testing for ad copy, landing pages, and bidding strategies to maximize conversion rates. • Collaborate with the creative team to develop high-performing visual assets and compelling messaging. • Provide detailed weekly and monthly reporting on campaign performance, offering actionable insights for future scaling. • Stay updated on industry trends, algorithm changes, and new Google Ads features to maintain a competitive edge.

• Own Google Ads accounts end to end, with search and shopping as the priority • Build and manage profitable search structure and the brand versus non brand split • Research and structure top of funnel keywords that open new demand at the category, problem, and mechanism level • Own the feed as part of the account: build and optimize attributes, custom labels, and supplemental feeds in DataFeedWatch, Channable, or Sheets • Run continuous title and image testing at the feed level and turn the winners into scale • Grow into YouTube and Demand Gen, scaling them deliberately as you go • Scale winners and cut waste quickly against real spend • Live in Triple Whale and Northbeam and let profit lead every decision • Partner with the creative team so the right angles and formats get tested against the right traffic • Keep clients informed with clear, honest reporting on what is working and why