mammaly | B Corp

• Eigenständige Skalierung und strategische Steuerung unserer Google-Kampagnen (Search, Shopping, Performance Max, Demand Gen / YouTube) • Restrukturierung und Konsolidierung unserer Kampagnenarchitektur • Aufbau und Steuerung skalierbarer Demand-Gen- und YouTube-Strategien • Ownership über Tracking und Measurement: saubere Conversion-Architektur in Google Ads, GA4 und Google Tag Manager • Leidenschaftliche Analyse des gesamten Funnels • Strategische Weiterentwicklung unserer Funnel-Architektur • Enge Zusammenarbeit mit Direct Response Copy, Funnel Manager und CRO • Datengetriebene Steuerung anhand von CAC, LTV, ROAS und Funnel-Metriken • Kontinuierliche Markt-, Wettbewerbs- und US-Research

• Independently scale and strategically manage our Google campaigns • Restructure and consolidate our campaign architecture • Build and operate scalable Demand Gen and YouTube strategies • Own tracking and measurement • Passionate analysis of the full funnel • Strategically evolve our funnel architecture • Work closely with direct response copy, the funnel manager and the CRO • Data-driven optimization using CAC, LTV, ROAS and funnel metrics • Continuous market, competitor and U.S. market research

• Independently scale our Meta campaigns with a clear focus on profitable new-customer acquisition • Passionately analyze the entire funnel from the first ad click to checkout and identify concrete optimization levers • Develop and optimize scalable direct-response funnels with a strong focus on long-form formats such as VSLs • Strategically evolve our creative strategy beyond static ads and UGC • Collaborate closely with direct-response copy, creative strategy, and CRO • Build and refine a structured creative-testing framework

• Eigenständige Skalierung von Meta-Kampagnen mit Fokus auf profitabler Neukundenakquise. • Analyse des gesamten Funnels vom ersten Ad-Klick bis zum Checkout. • Entwicklung und Optimierung skalierbarer Direct-Response-Funnels. • Zusammenarbeit mit Direct Response Copy, Creative Strategy und CRO. • Aufbau eines strukturierten Creative-Testing-Frameworks. • Datengetriebene Steuerung anhand von CAC, LTV, und Funnel-Metriken. • Kontinuierliche Markt- und Wettbewerbsforschung.

• High-converting copy across all formats: landing pages, advertorials, listicles, Meta ads, UGC scripts, VSLs. • Funnel ownership: think in customer journeys. • Help shape the experience. • Audience instinct: speak to people, not personas. • Testing and optimization: A/B tests are the foundation of your work. • Ownership with impact: bring ideas, execute them and measure the outcomes.

• Strategische Verantwortung für das Subscription Business übernehmen • Optimierung der gesamten Subscriber Journey – von Onboarding über Retention bis Win-Back und Loyalty • Ownership für zentrale Subscription KPIs wie Retention, LTV und MRR • Umsetzung von cross-funktionalen Subscription-Initiativen sicherstellen • Automatisierte und personalisierte Subscriber-Flows (E-Mail, SMS) entwickeln und optimieren • A/B-Tests zu Pricing, Angeboten, Incentives konzipieren und analysieren • Self-Service Subscription-Management-Experience verbessern • Monitoring und Analyse der Subscription-KPIs (AOV, LTV, Churn, Kohorten)

• Conversion-focused copy across all formats • Funnel ownership and design of customer journeys • Strong audience instinct and targeted messaging • A/B testing and optimization of CVR, CAC, AOV, and ROAS • Ownership and implementation of ideas

• Actively manage and expand the distribution network in Central Germany. • Build and maintain relationships with decision-makers at store, regional and national levels. • Acquire new retail partners and ensure optimal distribution. • Conduct sales meetings and negotiations in retail environments. • Regularly visit points of sale to ensure product visibility. • Train retail staff on our products. • Implement promotions and marketing initiatives to drive sales. • Work closely with the sales and marketing teams.

• Independently scale Meta campaigns • Analyze the entire funnel from first ad click to checkout • Develop and optimize scalable direct-response funnels • Strategically evolve the creative strategy • Data-driven management based on CAC, LTV, and funnel metrics

• Independently scale our Meta campaigns • Conduct passionate analysis of the entire funnel from the first ad click to checkout • Develop and optimize scalable direct-response funnels • Strategically advance our creative strategy • Work closely with direct-response copy, creative strategy, and CRO • Build and iterate on a structured creative testing framework • Drive decisions with data using CAC, LTV, and funnel metrics • Continuous market, competitor, and U.S. market research