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Head of Paid Media
Location
United Kingdom
Posted
9 days ago
Salary
0
Seniority
Lead
Job Description
Head of Paid Media
Huzzle.com
• Own and execute the end-to-end Meta paid acquisition strategy, including campaign setup, optimization, and aggressive scaling. • Lead creative strategy by developing briefs, providing direct-response feedback to design teams, and analyzing the performance of hooks, angles, and messaging. • Monitor ad account performance daily, adjusting budgets and campaign structures to maintain peak efficiency. • Build and refine repeatable systems for creative testing, performance reporting, and conversion funnel optimization. • Develop high-converting landing pages, advertorials, and PDPs that align seamlessly with active ad campaigns. • Track and report on mission-critical metrics including CAC, CPA, ROAS, MER, and CVR, providing actionable insights to leadership. • Conduct competitor research and lead client strategy calls to ensure long-term brand growth and stability. • Collaborate with the video editing and design teams to increase testing velocity and identify "winning" creative assets.
Job Requirements
- 5+ years of proven experience in performance marketing with a deep specialization in Meta Ads Manager.
- Demonstrated track record of managing and scaling high-spend accounts within the e-commerce or DTC space.
- Mastery of direct-response metrics (CAC, ROAS, MER, LTV) and attribution tools like Triple Whale, Northbeam, or Hyros.
- Strong expertise in creative strategy and the ability to write compelling, high-converting ad copy.
- AI-savvy mindset with the ability to leverage emerging tools for creative and operational efficiency.
- Analytical decision-making skills with a bias for action and the ability to solve complex funnel bottlenecks.
- Self-motivated and "hungry" personality, thriving in an environment where compensation is tied to performance and KPI hits.
- Strong communication skills with the ability to lead client audits and internal strategy sessions.
- Availability during core business hours (up to 4 PM EST).
- Nice-to-Haves**
- Meta Blueprint Certification.
- Experience in an agency or multi-brand environment managing diverse portfolios.
- Knowledge of CRO (Conversion Rate Optimization) and advanced landing page strategy.
- Previous experience mentoring or leading a team of media buyers.
- Background in sourcing and managing UGC creators.
Benefits
- 💻 Fully Remote: Work from anywhere with international teams
- 🤝 Peer Community: Connect with high-performing professionals in our network
- 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
- 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
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