• Review paid advertising campaigns for setup accuracy prior to launch. • Verify campaign targeting, copy, creative assets, event information, and campaign settings. • Identify and resolve errors before campaigns go live. • Maintain high standards for campaign quality across multiple client accounts. • Build, launch, and manage advertising campaigns across Meta, TikTok, and Google Ads. • Develop campaign strategies and budget recommendations. • Monitor campaign execution and optimize performance. • Prepare recurring campaign performance reports. • Monitor key advertising metrics and campaign effectiveness. • Deliver actionable insights and optimization recommendations.

• Eigenständige Skalierung und strategische Steuerung unserer Google-Kampagnen (Search, Shopping, Performance Max, Demand Gen / YouTube) • Restrukturierung und Konsolidierung unserer Kampagnenarchitektur • Aufbau und Steuerung skalierbarer Demand-Gen- und YouTube-Strategien • Ownership über Tracking und Measurement: saubere Conversion-Architektur in Google Ads, GA4 und Google Tag Manager • Leidenschaftliche Analyse des gesamten Funnels • Strategische Weiterentwicklung unserer Funnel-Architektur • Enge Zusammenarbeit mit Direct Response Copy, Funnel Manager und CRO • Datengetriebene Steuerung anhand von CAC, LTV, ROAS und Funnel-Metriken • Kontinuierliche Markt-, Wettbewerbs- und US-Research

• You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision. • You diagnose at the concept level, is this angle dead or is it the hook. • You develop the concepts, write the hooks, and script the funnel. • Once you're in the creative, turning our coaching calls and winning angles into organic content and YouTube scripts. • You'll run a weekly group coaching call with our students.

• Own Meta paid acquisition strategy across multiple client accounts. • Build, launch, optimize, and scale Meta advertising campaigns. • Manage campaign budgets and allocate spend based on performance. • Monitor account performance daily and identify optimization opportunities. • Develop audience testing, offer testing, and campaign testing frameworks. • Scale winning campaigns while maintaining efficiency and profitability. • Conduct ongoing competitor research to identify market opportunities. • Lead creative strategy using performance data and customer insights. • Identify winning and underperforming creatives. • Develop creative testing roadmaps and experimentation plans. • Write high-converting direct-response ad copy. • Create compelling offers that improve conversion rates. • Produce detailed creative briefs for designers and video editors. • Collaborate with content creators and source UGC creators when needed. • Work closely with the creative team to improve testing velocity and performance. • Build landing pages, advertorials, and product detail pages aligned with advertising campaigns. • Analyze funnel performance and identify conversion bottlenecks. • Recommend improvements to landing pages and customer journeys. • Support ongoing CRO initiatives to improve acquisition efficiency. • Track and analyze key performance metrics including: • Customer Acquisition Cost (CAC) • Cost per Acquisition (CPA) • Return on Ad Spend (ROAS) • Marketing Efficiency Ratio (MER) • Click-Through Rate (CTR) • Cost per Click (CPC) • Cost per Mille (CPM) • Conversion Rate (CVR) • Create clear performance reports and strategic recommendations. • Present insights during client strategy meetings. • Build repeatable reporting systems that support informed decision-making. • Develop scalable paid acquisition playbooks and SOPs. • Support product launches and promotional campaigns with comprehensive media plans. • Conduct account audits and identify scaling opportunities. • Mentor junior media buyers where appropriate. • Maintain high standards of account quality, strategic planning, and execution.