• Own Google Ads accounts end to end, with search and shopping as the priority • Build and manage profitable search structure and the brand versus non brand split • Research and structure top of funnel keywords that open new demand at the category, problem, and mechanism level • Own the feed as part of the account: build and optimize attributes, custom labels, and supplemental feeds in DataFeedWatch, Channable, or Sheets • Run continuous title and image testing at the feed level and turn the winners into scale • Grow into YouTube and Demand Gen, scaling them deliberately as you go • Scale winners and cut waste quickly against real spend • Live in Triple Whale and Northbeam and let profit lead every decision • Partner with the creative team so the right angles and formats get tested against the right traffic • Keep clients informed with clear, honest reporting on what is working and why

• Own Google Ads accounts end to end, with search and shopping as the priority • Build and manage profitable search structure and the brand versus non brand split • Research and structure top of funnel keywords that open new demand at the category, problem, and mechanism level • Own the feed as part of the account: build and optimize attributes, custom labels, and supplemental feeds in DataFeedWatch, Channable, or Sheets • Run continuous title and image testing at the feed level and turn the winners into scale • Grow into YouTube and Demand Gen, scaling them deliberately as you go • Scale winners and cut waste quickly against real spend • Live in Triple Whale and Northbeam and let profit lead every decision • Partner with the creative team so the right angles and formats get tested against the right traffic • Keep clients informed with clear, honest reporting on what is working and why

Role Description This seat runs paid acquisition for our program: high-level B2B media on Meta, and the creative going into it. You run the ads AND you build the angles, hooks, and copy that make them work. Those aren't separate jobs here. A media buyer who can't talk creative is only half the picture, and so is a creative who can't run the account. We're looking for both, at a high level, in one person. This is a senior seat. If you've been running serious B2B spend and building the creative behind it, we'd love to talk. What you'll own - Media buying: You run all paid media on Meta for our program: targeting, testing structure, pacing, every optimization decision. This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the numbers. - Creative strategy and copy: You develop the concepts, write the hooks, and script the funnel: ads, VSL, book-a-call page. You write the message that makes a cold agency owner stop and say yes. - Organic: Instagram organic and YouTube organic are part of our client acquisition ecosystem. You'll help own that strategy and scripting too. - Coaching: You'll run a weekly group coaching call with our students, showing them what's working in our ads right now and helping them sharpen their own B2B strategy. Who you'll work with - You report to Dave and Gill, the founders. - You work closely with both of them, alongside our editors and designers. What you've done — both halves, both at a high level - Media buying: - You've run B2B paid media at a high level, national campaigns, six figures a month in spend. - B2B lead gen specifically: agencies, coaching/info, or high-ticket services sold to businesses. - Deep on Meta: You read an account and know what the data is telling you. - Creative: - Direct-response copywriting is one of your strongest skills. - A track record of original concepts and angles. - A genuine point of view on creative. - Both: - You can explain why an ad works to someone less experienced. - Portfolio or work samples, we'd love to see the work. Logistics - Able to work 9am–6pm ET. - Located in the US or Canada. Required, you work directly with our team. Preferred (not required) - Google Ads and YouTube Ads experience. - AI built into your workflow. - Experience with organic content or growing an audience of your own. What you'll get - $120K–$150K OTE. Base plus performance. - Full medical, dental, and vision. - Paid time off. - Fully remote. - Direct access to the founders who've built real agencies. Shortlisted candidates do a paid trial project: take one of our offers and build the creative spine for it, a batch of distinct angles each speaking to a different reason an agency owner would need us. We pay for your time, and it's the closest thing to the actual job you'll see in any interview. This team is going somewhere. The only question is whether you're on it. If you're the one, you'll know it reading this. Apply, and let's find out.

Role Description We're looking for a strategic, analytical, and highly results-driven Meta Performance Marketing Manager with extensive experience managing high-spend Meta advertising campaigns. This role goes beyond media buying—you'll own acquisition strategy, creative direction, testing frameworks, reporting, and scaling initiatives that directly impact client growth. You'll work closely with creative, design, video, account management, and leadership teams to develop high-performing campaigns, optimize customer acquisition, and build repeatable systems for sustainable scaling. If you're passionate about direct-response marketing, creative strategy, AI tools, and performance optimization, this is an opportunity to join a fast-paced team where your work directly drives business growth. Key Responsibilities - Paid Acquisition & Media Buying - Own Meta paid acquisition strategy across multiple client accounts. - Build, launch, optimize, and scale Meta advertising campaigns. - Manage campaign budgets and allocate spend based on performance. - Monitor account performance daily and identify optimization opportunities. - Develop audience testing, offer testing, and campaign testing frameworks. - Scale winning campaigns while maintaining efficiency and profitability. - Conduct ongoing competitor research to identify market opportunities. - Creative Strategy - Lead creative strategy using performance data and customer insights. - Identify winning and underperforming creatives. - Develop creative testing roadmaps and experimentation plans. - Write high-converting direct-response ad copy. - Create compelling offers that improve conversion rates. - Produce detailed creative briefs for designers and video editors. - Collaborate with content creators and source UGC creators when needed. - Work closely with the creative team to improve testing velocity and performance. - Landing Pages & Conversion Optimization - Build landing pages, advertorials, and product detail pages aligned with advertising campaigns. - Analyze funnel performance and identify conversion bottlenecks. - Recommend improvements to landing pages and customer journeys. - Support ongoing CRO initiatives to improve acquisition efficiency. - Reporting & Analysis - Track and analyze key performance metrics including: - Customer Acquisition Cost (CAC) - Cost per Acquisition (CPA) - Return on Ad Spend (ROAS) - Marketing Efficiency Ratio (MER) - Click-Through Rate (CTR) - Cost per Click (CPC) - Cost per Mille (CPM) - Conversion Rate (CVR) - Create clear performance reports and strategic recommendations. - Present insights during client strategy meetings. - Build repeatable reporting systems that support informed decision-making. - Leadership & Strategy - Develop scalable paid acquisition playbooks and SOPs. - Support product launches and promotional campaigns with comprehensive media plans. - Conduct account audits and identify scaling opportunities. - Mentor junior media buyers where appropriate. - Maintain high standards of account quality, strategic planning, and execution. Qualifications - 5+ years of experience in paid media or performance marketing. - Deep expertise managing and scaling Meta Ads campaigns. - Proven success growing eCommerce or direct-response brands. - Strong understanding of direct-response marketing principles. - Advanced knowledge of Meta Ads Manager. - Strong analytical skills using Google Sheets or Microsoft Excel. - Experience with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools. - Expertise in creative strategy and performance-driven advertising. - Experience building structured testing frameworks. - Understanding of landing page optimization and conversion funnels. - Excellent copywriting skills for high-converting advertisements. - Comfortable using AI tools to improve productivity and campaign performance. - Strong communication and client-facing presentation skills. - Ability to thrive in a fast-paced, performance-focused environment. Nice-to-Haves - Meta Blueprint Certification. - Experience in an agency or multi-brand environment managing diverse portfolios. - Knowledge of CRO (Conversion Rate Optimization) and advanced landing page strategy. - Previous experience mentoring or leading a team of media buyers. - Background in sourcing and managing UGC creators. Benefits - 💻 Fully Remote: Work from anywhere with international teams. - 🤝 Peer Community: Connect with high-performing professionals in our network. - 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement. - 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals.