Role Description GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position is fully remote, located in the United States. - Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications. - Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders. - Monitor trends and best practices in internal communications to improve strategies. - Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience‑appropriate messaging. - Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks. - Partner with cross‑functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals. - Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy‑in. - Ensure smooth execution of executive engagements with relevant customers/partners. - Develop strong internal relationships to support communications, stakeholder engagement, and program priorities. - Gather, analyze, and report data on marketing and communication campaigns. - Use insights from data analysis to adjust strategies and improve outcomes. - Innovate and implement new communication tools and techniques. - Continuously improve communication processes and strategies. Qualifications - Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience. - Experience developing go‑to‑market strategies, value propositions, and messaging frameworks for data products or enterprise platforms. - Proven skill in designing and executing multi‑channel communication plans (internal/external comms, stakeholder updates, campaign messaging). - Experience supporting large‑scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping. - Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications. - Strong verbal communication and organizational skills. - Ability to work independently and in a remote team setting. - Analytical skills to assess communication processes and campaigns. - Project management skills to handle multiple projects and meet deadlines. - Interpersonal skills to build strong relationships with team members, stakeholders, and partners. - Presentation skills for delivering polished presentations to diverse audiences, including senior executives. - Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms. - Understanding of social media strategies and digital marketing tools. Requirements - Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms. - Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders. - Experience with Veterans Affairs or other government agencies. - PMP, Scrum Master, and/or other Agile/SAFe certifications. - Strategic Communication Management Professional (SCMP). - Certified Public Relations Counselor (CPRC). - Digital Marketing Professional Certification. Clearance Required - Ability to obtain and maintain a suitability/Public Trust. Posted Salary Range - USD $175,000.00 - USD $195,000.00 /Yr.

• Design, launch, and manage sophisticated ad campaigns across Facebook and Instagram. • Monitor daily performance metrics and proactively adjust bidding, budgets, and targeting to hit ROAS/CPA targets. • Conduct continuous A/B testing of ad copy, creative assets, and landing pages to identify winning formulas. • Analyze campaign data to uncover actionable insights and provide detailed reporting on performance trends. • Collaborate with creative teams to brief high-converting visual assets based on performance data. • Stay ahead of platform changes, algorithm updates, and industry trends to maintain a competitive edge.

• Manage the end-to-end execution of paid media campaigns across multiple channels. • Monitor daily performance metrics to ensure KPIs and acquisition targets are met. • Conduct continuous A/B testing of creatives, landing pages, and audience segments. • Analyze campaign data to identify trends and provide actionable insights for scaling. • Collaborate with the creative team to develop high-converting assets based on performance data. • Manage budget allocations effectively to maximize efficiency and minimize waste. • Stay ahead of industry trends and platform updates to maintain a competitive edge. • Build, launch, and scale high-performing Meta (90%) and Google Ads (10%) campaigns, focusing on Search, Display, and Performance Max. • Continuously monitor and refine campaigns to meet strict KPI targets, including Cost Per Lead (CPL) and Cost Per Sale. • Design and optimize high-converting landing pages (via Perspective) to ensure maximum lead quality and conversion rates. • Build and manage lead nurturing workflows and integrations within GoHighLevel to ensure seamless lead delivery to clients. • Work alongside the Creative Lead and Account Management team to translate performance data into actionable growth strategies. • Prepare and communicate campaign results internally and support the account manager in client-facing updates.

• Develop and implement comprehensive marketing campaigns to reach target audiences • Conduct market research and analysis to inform marketing strategies • Create engaging content for social media and email marketing • Design and produce marketing materials such as brochures and website content • Manage the employer's social media presence with consistent branding • Monitor and report on marketing metrics with recommendations • Stay up-to-date with industry trends and developments