• Design, launch, and manage sophisticated ad campaigns across Facebook and Instagram. • Monitor daily performance metrics and proactively adjust bidding, budgets, and targeting to hit ROAS/CPA targets. • Conduct continuous A/B testing of ad copy, creative assets, and landing pages to identify winning formulas. • Analyze campaign data to uncover actionable insights and provide detailed reporting on performance trends. • Collaborate with creative teams to brief high-converting visual assets based on performance data. • Stay ahead of platform changes, algorithm updates, and industry trends to maintain a competitive edge.

• Manage the end-to-end execution of paid media campaigns across multiple channels. • Monitor daily performance metrics to ensure KPIs and acquisition targets are met. • Conduct continuous A/B testing of creatives, landing pages, and audience segments. • Analyze campaign data to identify trends and provide actionable insights for scaling. • Collaborate with the creative team to develop high-converting assets based on performance data. • Manage budget allocations effectively to maximize efficiency and minimize waste. • Stay ahead of industry trends and platform updates to maintain a competitive edge. • Build, launch, and scale high-performing Meta (90%) and Google Ads (10%) campaigns, focusing on Search, Display, and Performance Max. • Continuously monitor and refine campaigns to meet strict KPI targets, including Cost Per Lead (CPL) and Cost Per Sale. • Design and optimize high-converting landing pages (via Perspective) to ensure maximum lead quality and conversion rates. • Build and manage lead nurturing workflows and integrations within GoHighLevel to ensure seamless lead delivery to clients. • Work alongside the Creative Lead and Account Management team to translate performance data into actionable growth strategies. • Prepare and communicate campaign results internally and support the account manager in client-facing updates.

• Develop and implement comprehensive marketing campaigns to reach target audiences • Conduct market research and analysis to inform marketing strategies • Create engaging content for social media and email marketing • Design and produce marketing materials such as brochures and website content • Manage the employer's social media presence with consistent branding • Monitor and report on marketing metrics with recommendations • Stay up-to-date with industry trends and developments

Role Description YouTube has seen tremendous growth in Indonesia. Millions of Indonesian users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem. As the YouTube Social Marketing Manager, you will work in close collaboration with internal cross-functional teams, external partners, and agencies to identify content trends that align with the YouTube Brand Voice to engage fans of the brand on Social. You will be the owner of YouTube Indonesia’s channels on YouTube and Instagram and own the mandate of communicating our brand voice using Shorts, Stories & Community Management. You will bring to life go-to-market plans for content across owned & operated channels, social, and influencers. You are great at strategy, mobilize quickly, understand the landscape of local social media trends and culture, enjoy dabbling with data to tell a good story, and make compelling presentations that excite global, regional, and cross-functional stakeholders, as well as external partners. What you will be doing: - Lead external agency in driving brand love through daily editorial planning and community management to engage the audience through the YouTube Brand Persona. - Constant experimentation and content innovation by identifying breakthrough content opportunities. - Analyze successes, failures, learnings, and the way forward on initiatives and experiments. - Own YouTube Indonesia’s (the brand's) mandate on YouTube and Instagram. - Work with internal and external partners to identify content ideas and strategies for social-first activations. - Manage the execution of go-to-market plans and campaigns. - Steer the development of YouTube Indonesia social brand with a specific focus on the user audiences. Scope involves: - Oversee social channel and content calendar management across Instagram and YouTube, which can extend to other global channels like TikTok or LinkedIn when needed. - Project Management: Guide the integration of project timelines, goals, objectives, and budget reconciliations. - Campaign Management: Manage end-to-end campaign strategy from scoping to resource allocation. - Reporting and measurement on post-campaign analysis, budget recaps, and feedback with proficiency in social media platforms and tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout Social, etc.). - Agency oversight: manage creative agencies, providing precise feedback on content execution, workflow, and campaign ideas. What you need to be great in this role: - Professional Experience: 5+ years of professional experience in Brand Marketing, Social Media Marketing, or Digital Strategy (note: experience managing campus/local events on a non-professional basis will not be accounted toward this). - Agency/Account Hybrid Track Record: A proven track record either managing large-scale creative agencies from the client side, working as an Account Manager or Account Lead, or experience handling major consumer or entertainment brands. - Project Management Skills: Demonstrated hands-on experience managing complex projects, budgets, and multi-stakeholder timelines. - Market Nuance: Deep, native-level understanding of the Indonesian digital landscape, the local creator economy, cultural nuances, and social media consumer behavior. - Communication & Influence: Exceptional written, verbal, and presentation skills in both Bahasa Indonesia and English, with a proven ability to influence stakeholders at all levels. - Strategic & Data-Driven: Strong strategic thinking and comfortable with data-backed decision-making. - AI Curiosity: Passionate and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest the benefits and features of AI tools is critical. Our values shape everything we do: - Be Ambitious to succeed - Be Imaginative to push the boundaries of what’s possible - Be Inspirational to do groundbreaking work - Be always learning and listening to understand - Be Results-focused to exceed expectations - Be actively pro-inclusive and anti-racist across our community, clients and creations