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ZBiotics

Maker of the world's first genetically engineered probiotics.

Marketing Analytics Lead

Data ScientistData ScientistFull TimeRemoteSeniorTeam 11-50Since 2016H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$153K - $170K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglishPythonSQLTableau

Job Description

Marketing Analytics Lead

ZBiotics

• Own marketing analytics across DTC and Amazon, including paid acquisition, retention, LTV, and channel-level performance. • Build and maintain attribution models for DTC acquisition that account for multi-touch and organic effects—not just last-click. • Analyze Amazon performance data including traffic, conversion, ad spend efficiency, and organic/paid contribution. • Identify performance trends and surface actionable insights to growth leads on a regular cadence. • Support the Growth Marketing and Ecommerce teams on the design and analysis of A/B and multivariate tests across paid channels, email, website, and Amazon storefronts. • Set standards for test design, sample sizing, and statistical significance across the marketing team. • Support the ecommerce team on updating Marketing on website and digital storefront performance analysis. • Track and report on conversion funnel metrics, site behavior, and the impact of UX or merchandising changes. • Support the CMO and VP of Growth in the monthly revenue forecasting cycle — pulling and organizing upstream inputs, updating the growth model, and flagging anomalies or trends that warrant a closer look. • Take ownership of running and interpreting incrementality testing tool and use results to inform channel investment decisions.

Job Requirements

  • Mid-senior level experience in marketing analytics or growth analytics at a DTC or ecommerce brand.
  • Strong command of DTC acquisition data: attribution, CAC, ROAS, and what each does and doesn't tell you.
  • Expert-level fluency in A/B testing: experiment design, power analysis, statistical significance, and communicating results to non-technical stakeholders.
  • Experience building and maintaining marketing dashboards and connecting data sources (e.g., using tools like Looker, Tableau, Supermetrics, Hex, or similar).
  • Proficiency in SQL; comfort with Python or R is a strong plus.
  • Experience with retention and LTV analysis, including cohort modeling.
  • Strong written and verbal communication—you can explain what the data means, not just what it says.
  • An interest in building expertise in qualitative research methodologies and analysis.

Benefits

  • health / dental
  • 401(k) matching
  • a flexible, unlimited paid time off policy
  • 16 weeks fully paid parental leave
  • a home office stipend
  • transit benefits for those in the San Francisco Bay Area
  • access to co-working office space if located in or visiting San Francisco

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