• Own competitive intelligence and maintain deep, continuously updated profiles on competitors, digital entrants, pricing structures, positioning, sales motions, and retention tactics • Track market and regulatory signals by monitoring carrier rate changes, USPS filings, PRC proceedings, and surcharge cycles to identify shifts that create switching opportunities • Surface early competitive indicators by analyzing earnings calls, analyst reports, job postings, release notes, and customer reviews to detect strategic moves early • Build competitive narratives that reflect buyer decision drivers and documented customer outcomes • Run scenario planning to pressure test positioning and prepare sales for likely competitor moves • Build and prioritize a competitive takeaway pipeline by identifying vulnerable competitor accounts, scoring displacement probability, and directing sales effort toward high value targets • Partner with sales leadership to set quarterly takeaway goals and align prospecting strategy to intelligence • Advise on competitive pursuits by supporting deal strategy, positioning, objection handling, and stakeholder mapping • Run a structured win loss program that captures buyer decision drivers and competitive objections and synthesizes findings into quarterly reports that improve messaging and field tactics • Maintain competitive enablement tools including battle cards, playbooks, talk tracks, and pre call briefings, and embed content into training while measuring adoption and win rate impact • Drive cross functional impact by delivering briefings to leadership, shaping pricing and product decisions, and maintaining dashboards that track competitive performance • Create a structured intelligence feedback loop so insights from wins, losses, and at risk renewals continuously inform strategy

• Commercial responsibility and business management • Preparation of the annual business and profit plan for all service stations • Development, alignment and ownership of revenue, sales volume and cost budgets • Analysis of relevant KPIs to ensure target achievement • Operational excellence: ensuring safety and environmental standards • Promotion of a customer-focused sales culture • Responsibility for redesigning and optimizing service station shops • Oversight of floor plan implementation and merchandise presentation • Selection of suitable station partners and support for their development

• Collaborate with multiple levels of customers, external and internal, to support growth of the team. • Provide and pitch pumping solutions to fabrication and end user customers. • Meet or exceed segment sales revenue forecast as established by the Business Line Director. • Make sales calls to customers and builds relationships with key stakeholders in your region. • Support customer contacts at all levels C-suite to field personnel. • Manage project activity in the assigned territory including product offerings and recommend pricing levels based on Value Selling concepts. • Establish a sales strategy aligned with company policies and objectives to support your territory. • Capture sales call and lead management data via applicable tools such as CRM. • Provide technical consultation to customers on product solutions. • Train fabrication partners on our value proposition and product capabilities. • Develop and implement strategies for displacing competitors at new and existing targeted accounts. • Build broad and deep relationships with all stakeholders in our customer organizations. • Provide the company with new product ideas, market trends, territory market data, sales growth strategies, and competitive intelligence. • Participate on New Product Development and Marketing initiatives as required. • Exhibit continuous professional growth. • Work closely with other IDEX business units, the IDEX Strategic Account Management organization, Customer Support Center (CSC), Applications and Product Engineering, Warranty & Repair, Information Systems, and Accounting.

• Track sourcing engine output: new leads added to the database daily • Report on leads contacted, replied, on-call, and closed • Maintain clean, organized database with proper tagging and labeling • Morning stand-up and team check-ins • Call reviews — listen, coach, improve • Ongoing reporting on pipeline health and conversion rates • Own the CRM — keep it clean and up to date • Manage the databasing and lead tracking tool • Oversee analytics, outreach scripts, pitch decks, and closing materials • Handle contracts and closing process • Build and maintain sourcing SOPs — how we find, qualify, and approach creators • Own the Creator Manager onboarding and ramp-up process • Hire, manage, and replace as needed — you own performance on this team • Monitor team capacity and flag when we need more resources • Own the goal: drive X closes per period and hold the team accountable to it