• Track permits for development and expansion projects using established tools and systems. • Gather and organize required documentation for permit submissions, working closely with senior team members. • Monitor permit statuses through municipal portals, maintain accurate records, and escalate delays when needed. • Coordinate meetings for the Growth and Development team, including scheduling, agenda preparation, and materials. • Capture and distribute meeting notes, follow-ups, and action items. • Support recurring meetings related to development projects, site selection, and permitting updates. • Maintain and update reports on development pipeline status, permitting progress, and project milestones. • Ensure trackers, dashboards, and spreadsheets remain accurate and up to date. • Compile data into basic summaries or presentations to support team decision-making. • Keep digital project files organized and accessible. • Provide general administrative support and contribute to special projects, as needed. • Other projects and duties as assigned.

• Build and execute growth experiments across email, webinars, events, social, community, partner channels, content, and product-led journeys • Create nurture paths for sign-ups, event attendees, community members, hand-raisers, and prospects • Improve conversion across key touchpoints, including event registration, website CTAs, product sign-ups, meeting requests, and follow-up flows • Own event and webinar execution, coordinating logistics, promotion, speaker prep, follow-up, and post-event reporting • Work closely with sales, product, partners, and community stakeholders to keep marketing programs moving, organized, and measurable • Support product launches with project plans, asset coordination, communications, and follow-up motions, and performance tracking • Draft or coordinate newsletters, event emails, social posts, community updates, and promotional materials • Track program performance and summarize what worked, what did not, and what should happen next • Help maintain lightweight marketing processes so the team can move quickly without creating chaos

• Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures. • Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership. • Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions. • Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets. • Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing. • Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop. • Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets. • Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations. • Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey. • Partner with Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners. • Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI. • Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

• Own market marketing strategy and annual planning. • Drive business KPIs including registrations, FTT, MAU, trading activity and revenue growth. • Own marketing budget allocation and prioritization. • Identify the highest-impact growth opportunities. • Lead cross-functional planning across Product, PR, Community, CRM, Paid and regional teams. • Define market priorities and GTM direction. • Mentor and coordinate the local marketing team. • Represent the market in regional planning and business discussions.