• Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures. • Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership. • Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions. • Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets. • Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing. • Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop. • Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets. • Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations. • Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey. • Partner with Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners. • Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI. • Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

• Own market marketing strategy and annual planning. • Drive business KPIs including registrations, FTT, MAU, trading activity and revenue growth. • Own marketing budget allocation and prioritization. • Identify the highest-impact growth opportunities. • Lead cross-functional planning across Product, PR, Community, CRM, Paid and regional teams. • Define market priorities and GTM direction. • Mentor and coordinate the local marketing team. • Represent the market in regional planning and business discussions.

• Drive user growth and reactivation through local growth initiatives and experiments; • Launch and optimise acquisition and activation campaigns based on data and business priorities; • Identify growth opportunities through A/B testing, product experiments, and continuous optimisation; • Monitor key growth metrics, analyse performance, and translate insights into actions; • Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.

Role Description Fleetio is looking for a self-driven and product-minded Senior Software Engineer to join our Growth Engineering team. This role would be ideal for someone who has a good eye for UX, an interest in digging into data, and enjoys working with a cross-functional team. In this role, you’ll research opportunities and run experiments in an effort to ensure Fleetio users are primed for long-term success through personalized onboarding experiences. Qualifications - 5+ years experience with Ruby on Rails - 2+ years experience with ReactJS, Typescript - Previous experience working on a Growth engineering team - Varied experience building full-stack web-based systems and features - Strong understanding of object-oriented programming and relational databases, such as PostgreSQL - Prior experience with unit testing frameworks - Excellent communication skills (particularly written) - Be sure to mention “coffee” in your application so we know you actually read this Requirements - Passion for and experience collaborating with others - Writing clean code and shipping experiments that drive adoption and engagement - Eye for detail and focus on quality - Desire to craft seamless user experiences - Proactive and thrive in a fast-paced environment - Extensive experience planning, designing, and building features that increase trial user engagement - Ability to communicate effectively and collaborate with others Your Impact - Work closely with Product Managers, Designers, our Data Ops team, and other engineers to research, plan, design, and build features that drive user adoption of Fleetio’s product. - Quickly create user experiences throughout the app and experiment to increase engagement from trial users. - Build systems to provide customized onboarding for users during their trial period. - Spend time improving feature areas around various app modules to increase usage and reduce churn. - Have a strong voice in setting direction for both the team and the product experience. Considered a plus - Familiarity with using and configuring user monitoring and analytics tooling - Project experience with TailwindCSS - Knowledge about the Fleet management industry Benefits - Multiple health/dental coverage options (100% coverage for employee, 50% for family) - Vision insurance - Incentive stock options - 401(k) match of 4% - PTO - 4 weeks (increases at year two!) - 12 company holidays + 2 floating holidays - Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) - FSA & HSA options - Short and long term disability (short term 100% paid) - Community service funds - Professional development funds - Wellbeing fund - $150 quarterly - Business expense stipend - $125 quarterly - Mac laptop + new hire equipment stipend - Fully stocked kitchen with tons of drinks & snacks (BHM only) - Remote working friendly since 2012 #LI-Remote