Role Description The Area Sales Representative is a critical role for Sonendo and its current and future customers. You will be an integral part of supporting the Area Sales Manager to retain, expand, and grow the current and future customer set. Over time, this role will enable you to have access to other opportunities with expanded responsibility within the organization. - Provide account management support as needed for existing customers to maximize the success/procedure utilization of their practice including business and clinical needs. - Execute business reviews with current customers to highlight areas of success and areas of improvement. - Drive and support customer referral events and practice marketing needs (i.e. Lunch and Learns, Open Houses, Referral events, Practice Marketing). - Drive and support Professional Education activities for existing customers (i.e. 2.0 GW Courses/webinars/P2P KOL connections). - Provide focused support for needs-based account list provided by Area Sales Director with examples areas of focus being procedure utilization, procedure education, peer connection, etc measured through increase procedure utilization/share of practice. - Facilitate lead generation and prospect meeting development in your designated area of responsibility to hand off to your aligned Area Sales Manager. - Develop relationships with dental office personnel (e.g. through case observation, casual conversations, meetings, participation in conferences) to make new contacts within dental offices and to identify key decision makers to facilitate future sales. - Attend clinical procedures in the operatories of accounts as needed to assure customer and patient success with Sonendo products after customer completes the Onboarding Playbook. - Stay abreast of relevant clinical and library research and participates in case reviews, procedure observation and clinical discussions with dentists, office staff and affiliated stakeholders. - Ability to execute ongoing customer training and product updates in person, or virtually. - Respond to client inquiries concerning product or procedure complaints. - Able to install and newly sold system. - Supports the Director in the development of new approaches, methodologies, and metrics to improve efficiency and effectiveness of team. - Become proficient with the TDO software platform. - Records/gathers HIPAA-compliant quantified data on specific system and procedure related protocols required by marketing, R&D and/or clinical/regulatory. - Identify and share with ASM/ASD/Professional Education areas of opportunity and improvement that would benefit our customer base. - Participate in various meetings, both by telephone and in person, including team or departmental conference calls, training, and team meetings. - Administrative tasks to include timely reporting and data entry. - Maintain a professional image when presenting Sonendo. - Foster collaboration between Sonendo and customers. - Maintain compliance with Quality System procedures and company policies. Qualifications - A minimum of a bachelor’s degree or 5 years of relevant professional work/military experience. - A minimum of 3 years of sales experience in a patient care environment preferred. - A valid driver’s license. - Will be required to maintain advanced clinical knowledge of endodontic disease states, procedures, technology, and the business landscape. - Demonstrates excellent interpersonal and communication (verbal and written) skills. - Superb customer service skills. - Proven technical, analytical, and problem-solving skills. - Ability to multi-task within a fast-paced environment. - Self-motivated, proactive work ethics and able to work independently. - Understanding of healthcare industry standards, guidelines, and environments. - Strong computer skills. - The ability to travel related to this role required. Must be willing and able to travel up to 50% overnight locally, regionally, and nationally sometimes. Physical Requirements - Standing, walking, and meeting activities are required frequently throughout the workday. - Employee must be able to process paperwork and utilize office equipment (including personal computer, phone, typewriter, copiers, etc.). - A large portion of the day is spent communicating orally in person. - Normal sight or corrected vision is required to read documents and use standard computer terminals. - Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards. - Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards. - Must be able to lift and carry up to 40 lbs.

• Build and maintain relationships with customers and partners (installers, project designers/specifiers, architects, end customers); • Sales and commercial negotiation for the Residential Commercial Channel — sell-in and sell-out; • Prospecting and developing new partners; • Conducting commercial training sessions; • Serving the channel's key strategic clients in the Specialized Channel; • Monitoring the annual forecast by customer; • Monitoring sell-in and sell-out for the channel's main clients.

• Develop and execute sales strategies to drive revenue growth across the US market. • Identify, prospect, and acquire new enterprise and mid-market clients. • Own the complete sales cycle—from lead generation and pre-sales to proposal development, negotiation, and deal closure. • Generate new business through networking, referrals, strategic partnerships, recommendations, testimonials, and outbound prospecting. • Build and maintain strong relationships with key decision-makers and stakeholders. • Represent the company at industry conferences, networking events, trade shows, and client meetings to expand business opportunities and strengthen market presence. • Develop account growth strategies to maximize revenue opportunities within existing and prospective clients. • Maintain an accurate sales pipeline, forecasts, and CRM records while providing regular business updates to leadership. • Stay informed about market trends, competitor activity, and emerging technologies to identify new growth opportunities.

Role Description We’re looking for a hungry, relationship-savvy Sales Representative to join our growing team. This is a full-cycle sales role — you’ll own opportunities from first conversation to signed contract, working across both multifamily and hospitality markets. You’ll partner closely with our Sales Director, who brings deep long-term relationships and strategic pipeline development. Your job is to activate that pipeline, create urgency, and close. If you’re the kind of person who gets energized by a competitive deal, tracks your own numbers, and asks for the business — this role was built for you. What You’ll Do - Own the full sales cycle for assigned opportunities across multifamily and hospitality segments - Close warm opportunities transferred from the Sales Director and source your own pipeline through disciplined outreach - Conduct 75+ outbound touchpoints per week — calls, emails, LinkedIn, and in-person - Maintain a qualified personal pipeline of $6–8M once fully ramped - Partner with our Estimator to deliver accurate, compelling proposals — and then present and close them - Build genuine relationships with decision-makers at ownership groups, property management firms, and hospitality operators - Keep Pipedrive updated, accurate, and current at all times — clean data is essential - Hand off closed deals with complete project information so our Operations team can deliver seamlessly Qualifications - 3–8 years of B2B field sales experience - Proven track record of meeting or exceeding quota — with specific numbers to back it up - Background in access control, AV/tech integration, property technology, commercial security, hospitality, construction, or a related industry preferred - Experience with consultative sales cycles (2 weeks to 2 years) — not purely transactional Requirements - Motivated by commission, measurable results, and winning competitive deals - Able to build genuine relationships with technically sophisticated buyers - Disciplined CRM habits — you maintain your pipeline, not just your close list - Direct communicator who can present a proposal and ask for the business with confidence - Self-starter who generates their own energy and doesn’t need structure to stay productive Compensation & Benefits - Base Salary: Competitive, commensurate with experience - Commission: Tiered with accelerators — rates increase as your annual signed revenue grows. The more you win, the more you make. Uncapped above quota. - Retirement Plan: Eligible after 3 months (employee contributions and company profit sharing) - Paid Holidays & PTO: Follows company schedule - Equipment: Laptop, mobile device, and travel essentials provided Location & Schedule - Open to candidates throughout the continental US - Remote with regular field activity — expected in-market with customers and prospects frequently - Travel up to 50% for customer sites, partner meetings, and industry events - Full-time, exempt position — Monday–Friday core hours with flexibility for customer schedules and deal timelines